TikTok is a short video platform. Users can create, watch, and share videos on this platform. According to Demandsage, it is the 5th most popular social media platform with over 1 billion users worldwide. This means that it offers a huge opportunity for businesses. I have curated this list of top-rated TikTok marketing courses for beginners who want to achieve their business goals quickly.
Like other social media platforms, you can learn marketing tactics by using TokTok. But, if you are serious about increasing your brand awareness, business promotion, and lead generation, learn from experienced people to quickly master TikTok marketing. These training courses are bestselling and high-star-rated courses selected from Udemy and Coursera.
Top Rated TikTok Marketing Courses for Beginners
1. TikTok Marketing 2024: Grow Your Account & Master TikTok Ads
By Darius Mora, Evan Kimbrell
Rating: 4.5 out of 5
See on Udemy
Master TikTok with this course. It teaches you from creating engaging content to growing your following and monetizing your account. Build your personal or business profile and leverage TikTok’s algorithm to reach your target audience and generate revenue. The course also features innovative marketing tactics from successful TikTok creators. You’ll learn:
For TikTok Organic Growth:
- Open your account
- Understand TikTok’s algorithm
- Post with optimal frequency and timing
- Reach international audiences
- Use TikTok analytics
- Improve post-production value
- Participate in challenges and trends
- Create a content plan
- Handle underperforming videos
- Monetize your account
- Open and grow with a business TikTok account
For Advertising:
- Set up an ad account
- Design your first TikTok ad campaign
- Analyze ad performance and troubleshoot
- Scale successful ad campaigns
2. TikTok Marketing: 10 Strategies For Rapid Growth On TikTok
By Nik Swami
Rating: 4.7 out of 5
See on Udemy
This TikTok marketing course uses 10 effective strategies for growing an audience and generating leads and sales. The instructor teaches you to understand the platform’s mechanics for building your success.
What you’ll learn from the course:
- Optimizing your TikTok profile
- Creating viral content
- Using trending sounds
- Employing a hashtag framework
- Using duets to increase views
- Collaborating with influencers
- Launching engaging competitions
- Engagement hacking techniques
- Maximizing social media network effect
3. Marketing with TikTok Specialization
By Anke Audenaert
Rating: 4.6 out of 5
See on Coursera
This online class covers the basics of TikTok, including content creation and strategies for marketing on the platform. It provides hands-on learning for video creation and analysis of other business accounts on TikTok.
You’ll learn to:
- Create an effective marketing campaign for your business
- Use TikTok to promote your business through original content
After this Coursera program, you can craft engaging video content, integrate TikTok into your marketing strategies, manage TikTok advertising campaigns, and integrate e-commerce. You’ll also get a professional career certificate to showcase your skills.
4. TikTok Marketing | Go Viral With Authentic Videos!
By Skyler Chase
Rating: 4.4 out of 5
See on Udemy
This Udemy course reveals valuable strategies and techniques to maximize your business growth on TikTok. It focuses on driving targeted traffic, gaining organic followers, and building loyal customer bases.
The training course covers:
- Optimizing TikTok profile for your niche
- Tips to go viral even without followers
- Tips to understand trending content
- Tips to grow followers, views, and your business
- Creating raw, authentic viral videos
- Best times to post and schedule content
5. TikTok Ads Masterclass: The Complete A-Z TikTok Ads Course
By Leon Chaudhari
Rating: 4.6 out of 5
See on Udemy
This course is for beginners in TikTok advertising. It covers budget optimization, scalability, lead generation, and technical tools like the TikTok pixel.
The instructor teaches in this masterclass to:
- Start advertising from scratch
- Master TikTok Ads Manager and its tools
- Generate leads with your ads
- Understand the TikTok Pixel and Custom Events
- Set up your audience for your ads to target
- Create split tests to view your ad performances
- Run retargeting ad campaigns to get more profits
6. TikTok Marketing. How to promote your business effectively!
By Anton Voroniuk, Daria Salnikova, Anton Voroniuk Support
Rating: 4.5 out of 5
See on Udemy
Designed for absolute beginners, this TikTok marketing course provides learners with the skills to understand TikTok’s unique features and create engaging content to promote their businesses on the platform.
You’ll learn how to:
- Create a TikTok account
- Enter the recommendation feed
- Create promotional videos
- Find the right TikTokers to work with
- Choose the right TikTok ad format and design eye-catching visuals
- Find your influencers
- Create video covers
- Make TikTok duets
- Stitch videos
- Interact with comments and more
7. How I Got 1k Followers In 1 Day: TikTok Marketing & Ads
By Alex Genadinik
Rating: 4.6 out of 5
See on Udemy
Alex Genadinik discusses strategies for organic and paid TikTok marketing to grow your audience from zero followers in this Udemy course. You will see his case study providing tips on how to increase your follower base.
You’ll learn how to:
- Grow your TikTok followers quickly
- Use free marketing strategies
- Run your ads on TikTok
Alex Genadinik is a renowned Udemy instructor and book author. You can complete this short training course in 1 and a half hours. “I was blown away by the wealth of knowledge and practical tips that were shared in this course”, says Sofia P. on Udemy.
If this list of TikTok marketing courses is beneficial to you, please share this page with your social media posts or leave a comment below.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
