Out of many forms of online marketing, email marketing is one of the essential marketing techniques to promote your website or business. But, the question is how to do it effectively and efficiently. Below are the top email marketing books and guides you can read to run successful email campaigns for your business in 2024.
What is Email Marketing?
But you might wonder to learn that email marketing is a cost-effective way of marketing to sell your products or services quickly if you do it properly. It is the form of marketing done through emails. It strengthens business communications and targets real customers directly at any time.
In this system, you advertise, sell, or send any information to clients/customers. This type of marketing will help you connect with them efficiently. You also do it for building customer loyalty and brand awareness.
This way of marketing saves time, cost, and space while reaching the targeted market quickly. There are excellent email marketing software tools that accelerate and automate your work. You can maintain a list of email recipients with email software tools based on several criteria. You can create email messages to send out to the targeted people who are interested in or have requested anytime automatically. By doing so, your company will enhance trust and loyalty to them and increase sales.
You do your email campaigns in several ways. You can provide a welcome message when someone subscribes to your newsletter or does any activity on your site. You can also deliver time-to-time announcements, product updates, and more. In this way, your site will drive more traffic and improve search engine ranking. With an email tool, you reach the target market quickly and stay connected with them to build the purchasing mood.
But how to do your email marketing campaigns successfully? Anik Singal earns $10+ Million per year from affiliate marketing using email marketing. You, too, can do it for any of your businesses!
Learn valuable lessons from successful marketers. Using their tips and secrets, you can unfold the success easily and quickly. The following are the best books on email marketing (suitable for any large and small business) as I know, and featured in many online reviews. They are available at Amazon as print and Kindle eBook edition.
Top Best Email Marketing Books for 2024
1. Email Marketing Rules 4th Edition
by Chad S. White
Rating: 4.8/5
The 4th Edition of Email Marketing Rules is the latest edition that demystifies email marketing with 184 best practices to help build productive email lists, set program goals, create relevant messages, craft high-performance triggered emails, and effectively plan and produce emails.
This Amazon bestseller covers a wide range of topics on understanding the law, optimizing email frequency, using the best landing pages, and conducting A/B testing.
Author Chad S. White, a prominent figure in the email and digital marketing space, has contributed numerous posts and articles on the subject. He has been recognized as a leading expert in email marketing, receiving accolades such as the ANA’s 2018 Email Marketer Thought Leader of the Year.
2. Holistic Email Marketing
by Kath Pay
Rating: 4.6/5
Follow the holistic approach discussed in this book. You can break the barriers and drive more robust results. With this up-to-date guide, you can develop strategies and tactics as a better email marketer, create emails customers will love, and use a scientific method to learn what works for you.
One of the readers says, “Fantastic book for anyone wanting to put together a solid email marketing strategy. Kath shares brilliant advice that will help any company get more from their emails.”
3. How To Write Emails That Sell: Secrets From The Most Profitable Emails Ever Written
by Matt Bacak
Rating: 4.1/5
If you’re ready to write email campaigns that will sell, you may be wondering how to go. Thankfully, this book will teach you the best way to create effective sales letters. It covers everything from the most compelling subject lines to creating effective opt-in forms. With the right tips, you’ll be able to write exciting emails that will sell.
The book is packed with information, ranging from autoresponders and domains to creating sales funnels and creating profitable email marketing lists. It also covers essential details such as choosing your niche, creating a good email, and what to include in it. It also has a wealth of bonuses, including checklists, video guides, swipe files, templates, profit calculators, and an invitation to Matt’s online email marketing masterclass.
4. Email Marketing That Doesn’t Suck
by Bobby Klinck
Rating: 4.7/5
If you are a conversion copywriter, you are an online marketing guru but you can’t make money from email marketing. Email marketing needs writing a good story people want to read. The author says conventional, old-school rules of email marketing are plain dumb.
In this book, online entrepreneur Bobby Klinck applies his lawyering skills and teaches you the five principles of email marketing, and shows you how to infuse purpose into your message. The book teaches you how to write an email that doesn’t suck to enable you to make money with email marketing. A must-read!
5. Natural Orders: Email Marketing Automation Strategy for Small Online Business
by Matt Treacey
Rating: 4.6/5
Automation is the need of the hour. In this book, Matt Treacey shares how to implement the full potential of automation in email marketing. You’ll learn the effective methods of collecting email addresses, converting new subscribers into buyers, strategies of segmentation, increasing the lifetime value of your customers, and many more.
Combining email marketing and ecology, the author takes to build a system designed for growth. Perry Marshall, the author of the famous book 80/20 Sales and Marketing, says about this book “…this is a long-overdue perspective on doing email marketing… a refreshing departure from conventional thinking”.
6. 300 Email Marketing Tips
by Meera Kothand
Rating: 4.5/5
Email marketing is not all about list building. It consists of a coherent, holistic approach to getting results. The book teaches you how to do branding with it, seven things to do for your welcome email, and two critical points to address in your lead magnet.
You’ll also learn three ways to plan the email editorial calendar and many questions and answers. If you are struggling with any aspect of this marketing system, this book is for you.
A review at Amazon says, “This book is really amazing. The book provides deep explanation about how to be successful on email marketing….”
7. Email Marketing Demystified
by Matthew Paulson
Rating: 4.6/5
Wise marketers are constantly using email marketing techniques to generate massive leads and sales. In this edition of the book, Mathew teaches you the tips and tricks used by top marketers and writing compelling copy that triggers millions in revenue. The author generates more than $25 million per year in revenue using the strategies in the book.
From this book, learn to build a massive mailing list with 15 techniques, write action-driving copies, and use email marketing to create six new income streams. The author teaches you the ways million-dollar companies are currently doing. Use best practices not to go your emails into the spam folder. This is a must-read! It will help you shine in any business you are doing.
8. The SaaS Email Marketing Playbook
by Étienne Garbugli
Rating: 4.5/5
Email marketing can help to increase conversions and grow your monthly revenue. Set up an automation to send the correct email to the right user at the right time. You’ll see increased engagement and sales. It is better than investing in ads. But you need to learn an effective strategy to avoid many mistakes before you jump into it.
This book teaches you how and when to create new emails to influence the users’ behaviors and buying decisions, how to increase the performance of every email sent out, stand out in a crowded inbox and systematically grow the performance of your email marketing program. The author says that you don’t need to be a master copywriter to send effective emails. The book has everything to plan, build and optimize your email marketing strategy.
In an Amazon review, a reader writes, “A well-written book for those who want to learn about SaaS email marketing from A to Z. How to create, segment and send successful campaigns, what templates to use, and how to optimize key elements….”
9. Ultimate Guide to Email Marketing for Business
by Susan Gunelius
Rating: 4.2/5
From millions of emails sent every day, about 67% of them fall into spam. Susan Gunelius offers you tools to grow the email subscribers list, keep them engaged and turn them into lifelong customers.
To build a strong email marketing program and increase revenue, discover free content to encourage subscribing, conversion funnels to drive sales, and email automation, this book is an ultimate read. From the book, learn list segmenting techniques, key metrics to improve results, personalization strategies, delivery rules, and tools. A must-read for beginners!
10. Email Persuasion
by Ian Brodie
Rating: 4.5/5
“A results getting tour de force. This is simply the best book on email marketing I have ever read,” said Howard Lothrop.
The author says email marketing is outperformed all other marketing strategies. This book has examples, templates, and clear-cut steps for building a successful email marketing system that generates results. A must-read!
11. The Cold Email Manifesto
by Alex Berman & Robert Indries
Rating: 4.5/5
This book helps you transform your business and elevate your sales team by harnessing the powerful tool of Cold Email, Silicon Valley’s multi-billion dollar secret weapon. With the Cold Email Manifesto, you can pitch unknown companies, replicate your most profitable clients, bring predictability to your sales pipeline, and more.
This proven system, derived from teaching over 100,000 people worldwide, is for any B2B company. Addressing common growth challenges, such as insufficient leads and low conversion rates, the book provides a reliable solution with lead generation, messaging, selling, and team expansion.
Author Robert, an International Tycoon interviewed by Entrepreneur.com, owns 8 successful businesses, operating on four continents and providing jobs to hundreds of people across six different industries. And Alex Berman is a Youtube Creator and founder of Leadshark, Taplio, X27.
12. The Email Lifeline
by Anik Singal
Rating: 4.3/5
In this best email marketing book, you’ll learn how to use the power of email marketing to generate more sales. Anik Singal has taught thousands of marketers the secrets of email marketing. The author explains why so many email marketing efforts fail and how to make each one successful.
This is an excellent book for those who want to make more sales with their products. The author also teaches the value of email traffic and how to build a list that generates revenue. The book is a must-have for any entrepreneur who’s looking to use the power of emails to reach their customers.
Anik Singal has received countless awards for his work and is the author of several other books. His goal is to help companies build large email lists and generate revenue with email marketing.
An email marketing book of all time!
13. Email Is Not Dead
by Karly McFarland
Rating: 4.9/5
The book shares you with proven experience and results in DTC email and SMS marketing. Learn email marketing from start to finish in an easily digestible way. This book is a must-read for any seasoned or new email marketer that teaches you juicy retention techniques and revenue-boosting strategies.
Learn deliverability, list-building tactics, proven email frameworks, advanced flows, SMS and MMS, and much more. The book is easy to read and simple to take immediate action to audit your existing email campaign or build one from scratch.
Email Marketing Video Courses
If you want to learn through an online video course, you can enroll in a course and learn quickly on your PC or mobile phone on the go. Get your favorite training course from this link:
Email Marketing Services
The above books provides you with a solid foundation for your email marketing success. But like other marketing strategies, it involves with many tasks such as designing creative templates, creating landing pages, writing persuasive messages, setting up automation, getting for email lists, and more. If you are busy or need an expert to do the work for you, click the link below:
Email Marketing Tools
| Email marketing tools on lifetime deals (AppSumo)
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| Best digital marketing books
| Best books for SEO
| Best copywriting books
| Find other marketing books
If the list of the best email marketing books is helpful to you, please share it with your friends and social media posts and let them get found. Your valuable comment is also most welcome.
Disclosure: Book images and ratings in this page are from Amazon. The images are properties of Amazon. And the key summaries given are from the descriptions of the books. To create this list, we researched on several online reviews, reader reviews, and book recommendations in addition to our knowledge of digital marketing.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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Wow! Kavita
Superb list! Would really help beginners like me.
Thanks for sharing