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Top 15 Best Books on Social Media Marketing for 2024

In the current trends of digital marketing, the importance of social media strategies is increasing. Online marketing today is hard to succeed without it. So, regarding this significance, I have listed below the best social media marketing books for 2024.

If you are looking for the winning factors in today’s marketing challenges, you’ll find three pillars of marketing for building a solid internet marketing foundation. They are content, links, and social media.

High-quality content is a must for your site. Optimize your content for your audience and make it sharable and linkable. Then, inbound links are the signals for Google’s SERP ranking. Build quality backlinks for your website to rank higher in Google and drive more traffic.

Now, social media marketing is a must to drive traffic and Google ranking. Shares, likes, tweets, and posts on social platforms – these social signals influence search engines. Promote your brand, products, and services through social media channels.

The following are the top social marketing books recommended by experts to enhance your online visibility. When selecting, I tried to include the latest and best ones published for this year. But I have also included those updated SMM books published in the previous years. Beginners and advanced marketers will find these books useful for learning proven social media strategies, effective marketing techniques, and ROI optimization. 

They are available in Amazon Kindle, print, and audiobook editions. Buy and read any of them to grow your business. To know more about them and their reviews, click on the book titles.

Best Books on Social Media Marketing for 2024

1. Social Media Marketing Workbook: How to Use Social Media for Business (2024)

by Jason McDonald Ph.D.

Rating: 4.4/5

Books by Jason McDonald are unique. They include worksheets for the procedures you need to do. This updated edition for 2024 includes video training, PDF worksheets, tools, and step-by-step social media marketing techniques. Learn about crucial social networking sites like Facebook, X (Twitter), Instagram, TikTok, YouTube, LinkedIn, and Pinterest. Plus, content marketing, social media advertising, and email marketing.

Small and large businesses can benefit from this latest edition and enjoy free marketing opportunities with social networks. The author teaches you valuable social marketing techniques, step-by-step guides, posting strategies, free social media tools, worksheets, and video lessons. Highly recommended for those who want to leverage their businesses!

2. Social Media Marketing Blueprint

by Blake Preston & Brian Scott Fitzgerald

Rating: 4.9/5

This new book will teach you digital marketing strategies to grow your business. You will learn to create engaging content, increase your productivity, use free and paid marketing techniques, and make quick decisions.

Blake’s guide includes knowledge of social media marketing, determining your business needs for the target audience, boosting efficiency, creating interesting content, and more. This book is the essential tool for growing your business through social media.

3. Marketing Magic

by Manuel Suarez

Rating: 4.8/5

How do you create a brand that stands the test of time, thrives in any economy, and isn’t at the mercy of ever-changing algorithms? In this guide, Manuel Suarez, also known as the Marketing Ninja, spills the secrets to his success.

He revealed how he harnessed today’s opportunities to rake in billions of views, create millions of followers, and pull in a staggering $250,000,000 in annual revenue – all without spending on advertising. Read this book and learn how to grab the incredible opportunities of this social media driven world.

4. Ultimate Guide to Social Media Marketing

by Eric Butow, Jenn Herman, and Stephanie Liu

Rating: 4.5/5

When you want to create campaigns tailored to your business, this social media management book is the ultimate guide for you. It includes all perspectives of social media marketing. Know about the extensive social networks, craft your social media strategy, leverage images and video.

This new edition also teaches chatbots, advertising, and influencer marketing. Measure your outreach progress and improve your performance.

5. Social Media Marketing All-in-One For Dummies

by Michelle Krasniak

Rating: 4.4/5

We live with social media. So, your business can never ignore it. However, if you are already running social media campaigns, are you getting the results as expected? If not, this book is for you. It helps you stand out from the noise and achieve the results you want.

This pack of nine mini-books is beginner-friendly. It provides you with the essential guide to confidently promote your business and engage with customers. Find out what’s new on popular social media platforms.

Maybe you are a social media strategist, website manager, or digital marketer. This bestselling new book provides you with the right skills and tools to build your business better than ever.

by Robert Hill

Rating: 4.9/5

This book discusses the ever-changing world of social media marketing in 2024 and beyond. It helps you to stay ahead of the competition by learning and using emerging trends, cutting-edge strategies, and the latest tools that will shape the social media marketing landscape.

From this book, you’ll learn about the latest platforms and technologies, techniques for creating engaging content, expert advice on influencer marketing, AI-driven automation, and video marketing.

The book is full of real-life examples and actionable tips that help you develop winning strategies and thrive in the fast-paced world of social media marketing.

7. Social Media Marketing Fourth Edition

by Tracy L. Tuten

Rating: 4.5/5

This bestselling text tackles the new frontier of social media marketing, challenging readers to understand the exploding world of social media. Its award-winning balance of essential theory and practical application has received much acclaim as a book with significant future potential. The fourth edition has been extensively revised to reflect the latest developments.

This guide shows how social media can benefit businesses, non-profit organizations, and individuals with a well-balanced approach to theory and practical application. The edition also includes eleven new case studies and a comprehensive online tutorial. A must-read for social media marketing students!

8. #makechichappen: Your 52 Week Social Media Game Plan

by Melanie Mitro and Katy Ursta

Rating: 4.6/5

This social media success game plan helps you create niche-specific messages and drive a big audience. The book enables you to simplify your strategy and classify marketing messages. Uncover resources, content starters, weekly planning, reflection, and brainstorming activities from this book. Also, get free access to the #makechichappen planner.

A reader said in his review, “Have not finished the book but I’m enjoying it! So great to get some constructive advice on how to market in such an intimidating and loud place like Instagram and Facebook….”

9. The Golden Rules of Social Media Marketing

by Heather Heuman

Rating: 4.7/5

Heather Heuman provides the social media framework to leverage your marketing to increase visibility and get your desired results. Business owners, entrepreneurs, and brands who use social media to grow their businesses will get immense help from the author’s advice. One of the top social media guides selected for the year!

10. Social Media Marketing: A Strategic Approach 3rd Edition

by Debra Zahay, Mary Lou Roberts, Janna Parker & 2 more

Rating: 4.6/5

This book emphasizes personal branding and covers key topics such as consumer behavior, content marketing, and digital marketing organization management. Learn step-by-step to create your effective social media marketing plans. 

The authors also discusses paid advertising and social media influencers in the book. A must-read for both beginners and experienced social media marketers!

The book helps in content marketing strategies, managing digital marketing organizations, and integrating branding strategies into overall marketing communication approaches. 

11. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

by Gary Vaynerchuk

Rating: 4.7/5

Gary Vaynerchuk is the four times New York Times bestselling author. The author teaches you the lessons and experiences learned from many popular influencers and entrepreneurs in this book. Those will help to build your business and create an extraordinary brand.

Study this book’s unique, perspective, and timeless principles and grow your business. Amplify your brand on Twitter, YouTube, Pinterest, Instagram, Snapchat, Spotify, SoundCloud, iHeartRadio, Musical.ly, and more. You can use the author’s innovative tips and clever tricks in your marketing strategies.

12. One Million Followers: How I Built a Massive Social Following in 30 Days

by Brendan Kane

Rating: 4.4/5

The book is about creating one million followers from the author’s experiences. You, too, can do the same within 30 days or less. The author helped brands like MTV, Skechers, Vice, and IKEA establish and grow their audience and engagement. His secret is inside this book.

Read how to gain an online following from scratch and create unique and valuable content. Build a multi-media brand on Instagram, LinkedIn, YouTube, and Snapchat.

One of the most popular guides to build huge followers quickly and grow your business!

13. 500 Social Media Marketing Tips

by Andrew Macarthy

Rating: 4.4/5

This is the latest edition of the famous book that almost anyone in social media marketing might have read. Again, this book is one of the famous guides teaching you to improve your brand awareness and attract more customers. It helps you achieve your business goals like increasing traffic and sales.

You’ll learn about actionable strategies on Twitter, YouTube, Instagram, Pinterest, Snapchat, and more. Full of tips and advice for social media success!

14. Freakishly Effective Social Media for Network Marketing

by Ray Higdon and Jessica Higdon

Rating: 4.6/5

Another Amazon bestseller! Michael Hyatt reveals the secrets from the world’s bestselling authors, public speakers, entrepreneurs, and more. They help to build and expand your business on social media platforms. According to the author, to succeed in today’s market, you need two strategic assets. They are an exciting product and a meaningful platform.

Michael Hyatt boasts of having over 100,000 Twitter followers and of successful blogging. Read the book and discover how the author uses the techniques for monetizing on social platforms.

15. The Zen of Social Media Marketing

by Shama Kabani

Rating: 4.4/5

Social media marketing is fun, but it is not as easy as you think. In today’s digital marketing landscape, social media has become unavoidable. They can connect with your customers and converse with them online.

The author provides tested procedures and tips and tricks you can apply for your success. This step-by-step guidebook has valuable teachings for entrepreneurs to marketing executives.

One of the popular social media books you shouldn’t miss!

Social Media Marketing Courses

You can also learn social media marketing through video training courses. Check this year’s selections for the year from the link below:

| Social Media Marketing Courses

Social Media Expert Services

You can outsource your works to experts. An experienced social media expert can help to grow your marketing performance. He can create and post content to increase visibility and sales. Fix any issues to boost your social media presence. Hire an expert from the link below:

| View Fiverr’s social media services

Social Media Marketing Tools

These tools help you in content creation, automation, captivating image generation, video creation, advertising, engagement, and more. If you are looking to use a tool, check this link:

| View AppSumo’s lifetime software deals

Read some of these good books for social media marketing and grow your business in 2024. Please share this page with your social media posts and leave any comments below, if any.

Disclosure: Book images, key descriptions, and ratings in this page are from Amazon. The images are properties of Amazon.

Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price.

View Comments

  • Thanks for sharing this! I was searching for great books about marketing. These are great addition to my book choice "The Pizza Guide to Digital Marketing" by Christian Farioli.

  • Thanks for sharing. Great work!
    If you try to appeal to everybody, you’ll end up appealing to nobody. keep posting such a knowledgeable blog.

  • As you know, businesses of all sizes right from McDonald’s and Coca-Cola down to y our local hardware store are trying to get a presence on social media sites such as Facebook and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook recently for businesses in your local area.

    It’s a big thing right now and it’s making people just like you a lot of money.

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