To grow your online business and sales, social media is a great tool to use these days. These social media marketing courses are the best, specially selected from Udemy, Coursera, and other reputed platforms to enable you to excel in your marketing skills in 2025.
The list includes the top courses for marketers on different social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest. Choose the right course from the list based on your requirement.
When we select the courses, we consider popular learning platforms, reputed instructors, highly rated by previous learners, and top recommendations from reviewers.
Scroll down the page and click on your desired course title.
Best Social Media Courses to Enroll for 2025 (Free & Paid)
1. Social Media Marketing MASTERY 2025 | Learn Ads on 10+ Platforms (Udemy)
by COURSE ENVY
Rating: 4.4/5
Duration: 10.5 hours | Level: All Levels | Cost: Paid
Learn social marketing techniques and create highly convertible ads on social media sites. This bestselling course teaches you about Instagram, Twitter, YouTube, and LinkedIn marketing. The instructor also teaches you to use Web 2.0 blogs to strengthen your SEO and content marketing. Automate your social media postings with IFTTT in this course. You’ll also find effective social media marketing strategies for Pinterest, Facebook, Google My Business, and other resources.
Topics Covered
- Facebook Ads mastery and optimization
- Instagram monetization and targeting
- Twitter/X laser-focused ad strategies
- Pinterest marketing and promoted pins
- YouTube content creation and video ads
- LinkedIn profile building and paid promotion
- Google Ads and Google My Business integration
- Web 2.0 blogs and SEO techniques
- Social posting automation with IFTTT
- TikTok, Snapchat, Tumblr, and more
Key Takeaways
- Learn to run high-performing paid ads across 10+ major social platforms
- Create optimized content that boosts conversions, engagement, and traffic
- Master ad strategies used by over 500 businesses and clients
2. The Social Media Marketing & Management Masterclass 2025 (Udemy)
by Robin & Jesper
Rating: 4.5/5
Duration: 36 hours | Level: All Levels | Cost: Paid
This is also an Udemy bestseller to master social media marketing on eight platforms – Facebook, Instagram, YouTube, Facebook Messenger, Twitter, Pinterest, LinkedIn, and Quora. Grow your business on those social platforms or improve your social media skills to work as a freelancer. Create chatbots, grow your following, grow your target audience, and write engaging social media content to market your business, products, and services with this course.
Topics Covered
- Social media strategy and market research
- Branding, content marketing, and storytelling
- Facebook, Instagram, YouTube, Pinterest, LinkedIn, and Quora marketing
- Influencer marketing and community building
- Copywriting, sales psychology, and persuasion techniques
- Ad campaign planning and performance tracking
- Customer service and managing difficult conversations
Key Takeaways
- Master content creation, ad targeting, and audience growth across major platforms
- Develop profitable marketing strategies using emotional intelligence and persuasion
- Become a skilled social media freelancer, business owner, or marketing expert
3. Social Media Marketing MASTER COURSE – 8 in 1 (Udemy)
By Australian Institute of Training and Career Development Pty Ltd
Rating: 4.3/5
Duration: 21 hours | Level: All Levels | Cost: Paid
This all-in-one masterclass teaches you to dominate social platforms with targeted strategies and engaging content. Learn how to build community, drive engagement, and boost conversions using platform-specific tools. With 8 focused modules, the course takes you from foundational knowledge to expert implementation.
Topics Covered
- Facebook Groups & Pages: Strategy, engagement, and growth
- Instagram content creation and visual storytelling
- LinkedIn networking and B2B lead generation
- YouTube Ads: Creation, optimization, and monetization
- Pinterest marketing for traffic and visibility
- WhatsApp for business and customer communication
- Twitter (X): Viral marketing, analytics, and audience growth
- Campaign performance tracking, content curation & analytics
Key Takeaways
- Build tailored marketing strategies for 8 key social platforms
- Create and deploy effective, data-driven ad campaigns
- Develop engaging, platform-specific content that builds community
- Measure and refine campaign outcomes through analytics
4. Meta Social Media Marketing Professional Certificate (Coursera)
By Anke Audenaert & Daniel Kob
Rating: 4.8/5
Duration: 5 months (at 10 hrs/week) | Level: Beginner | Cost: Free to Enroll (Subscription Required for Certificate)
This Coursera certificate course is an excellent program for anyone looking to develop a comprehensive social media marketing strategy. It teaches you how to create social media accounts, establish an online presence, develop effective posts, and create Facebook and Instagram ad campaigns.
The instructors teach you how to identify your target audience, create engaging content, and build strong relationships with your followers. Overall, the course is an excellent class for anyone looking to build a strong, effective social media marketing campaign for their brand or business.
Topics Covered
- Creating and managing Facebook and Instagram business profiles
- Branding strategy and online presence development
- Content creation and engagement planning
- Meta Ads Manager and ad campaign execution
- Performance tracking and campaign optimization
- Social strategy for platforms like TikTok, LinkedIn, and YouTube
- Generative AI tools for content and creative planning
Key Takeaways
- Earn two industry-valued credentials: Meta Professional Certificate and Digital Marketing Associate Certification
- Build a job-ready portfolio with ad campaigns, content calendars, and branding assets
- Learn from 6 structured courses and apply skills via real-world projects
- Qualify for roles like Social Media Coordinator, Strategist, and Specialist
5. Social Media Marketing Specialization (Coursera)
By Randy Hlavac
Rating: 4.7/5
Duration: 9 hours (approx.) | Level: Beginner | Cost: Free to Enroll (Subscription Required for Certificate)
This is a course offered by Northwestern University on Coursera and taught by Randy Hlavac. It is designed to achieve two objectives. It gives you the social analytics tools and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics.
Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is an instructor of Digital, Social, and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. Learn his entire experience from this training program.
Topics Covered
- Social media landscape and platform dynamics
- Listening tools for consumer and brand insights
- Engagement and nurture strategies
- AI-powered content creation and campaign design
- Integrated marketing communications across platforms
- Capstone project: building a digital marketing strategy
Key Takeaways
- Develop holistic digital marketing strategies using AI and data
- Learn to attract, engage, and retain high-value audiences
- Apply knowledge through hands-on toolkits and multimedia assignments
- Complete a capstone project that builds your real-world portfolio
6. Social Media Content and Strategy (Coursera)
By Adobe
Rating: 4.8/5
Duration: 2 weeks (10 hours/week) | Level: Beginner | Cost: Free to Enroll (Subscription Required for Certificate)
Crafted by Adobe, this course offers hands-on training in creating impactful, platform-specific content and mastering social media strategies. Designed for both solo creators and brand managers, it focuses on developing compelling visuals, consistent messaging, and data-driven tactics using Adobe Express and AI tools. You’ll gain real-world experience in building content workflows that engage, influence, and convert.
Topics Covered
- Market targeting and brand voice across platforms
- Scheduling and optimizing content for engagement
- Visual storytelling using Adobe Express
- Social media design fundamentals and creative best practices
- Using generative AI tools to streamline content creation
- Analytics and insights to refine strategy
Key Takeaways
- Plan, produce, and publish professional content across all major platforms
- Leverage AI for content ideation, visual design, and performance optimization
- Build a strategy that balances creativity with audience data
7. Social Media Marketing Certificate Program (eCornell)
By Cornell University Faculty
Rating: 4.8/5 Duration: 6 weeks (3–5 hrs/week) | Level: Intermediate | Cost: Paid
Offered by Cornell University through eCornell, this certificate program helps marketers, entrepreneurs, and communication professionals develop a strategic, brand-first approach to social media marketing. The curriculum balances platform expertise, influencer collaboration, and data-driven campaign planning to help learners launch fully integrated social campaigns. With access to live Symposium events hosted by Cornell faculty, this program delivers both flexibility and expert-level insight.
Topics Covered
- Social Media Strategy and the Purchase Funnel
- Creating Effective Brand-Driven Content
- Influencer Campaign Design and User-Generated Content
- Community Management and Social Listening Systems
- Measuring Campaign Success Across Channels
- Integrated Capstone: Build a Market-Ready Social Strategy
Key Takeaways
- Master strategy-focused marketing tailored to social platforms
- Learn from Ivy League faculty with real-world brand insights
- Build cross-platform listening tools and audience engagement frameworks
- Create and pitch a complete digital campaign as a final project
- Earn a Cornell University certificate upon completion
8. Social Media Marketing Certification (HubSpot Academy)
By Crystal King & HubSpot Experts
Rating: 4.7/5
Duration: 5 hours 19 minutes | Level: Beginner | Cost: Free
This HubSpot certification course is a go-to starter course for small business owners, marketers, and aspiring social strategists. It focuses on building an inbound social media strategy that fuels brand growth, boosts engagement, and drives ROI, without requiring a budget. Through 10 structured lessons, you’ll gain the foundational tools needed to launch successful social campaigns.
Topics Covered
- Crafting an inbound-driven social strategy
- Social media listening and brand monitoring
- Building and managing a content calendar
- Expanding reach and targeting the right audience
- One-to-one relationship building on social platforms
- Introduction to social advertising fundamentals
- Tracking ROI and campaign effectiveness
- Maintaining long-term success in a changing landscape
Key Takeaways
- Learn how to strategically grow your brand using organic social media tactics
- Apply insights from top marketers and industry experts
- Build real-world skills in brand awareness, engagement, and audience nurturing
9. Social Media Marketing Course (Acadium)
By Acadium Team
Rating: 4.6/5
Duration: Self-paced (35 lessons) | Level: Beginner | Cost: Free
Acadium’s Social Media Marketing course is an excellent launchpad for beginners to succeed in digital marketing. With bite-sized, actionable lessons across major platforms, this free course teaches you how to set up, manage, and grow a brand’s social presence using proven, time-saving strategies. Freelancers, small business owners, or career-switchers can take this course to learn social media marketing.
Topics Covered
- Facebook: Brand awareness, lead generation, and sales strategy
- Twitter: Audience targeting and smart engagement tools
- Instagram: ROI-driven visual content and engagement tips
- Google My Business: Local visibility and listing optimization
- Yelp: Online reputation building and review response tactics
- LinkedIn: Lead generation and business networking
Key Takeaways
- Set up and manage social media profiles for six major platforms
- Publish engaging content and implement smart marketing strategies
- Learn tips and tricks that help you stand out and save time
- Gain foundational knowledge ideal for freelancing or junior roles
For more free social media marketing courses, visit Alison
Free vs. Paid Programs
For beginners, free social media courses are great to start for fundamental knowledge. You can enroll in a course offered by HubSpot Academy, Alison, and Acadium. Alison’s courses are free. If you look for an affordable, industry-recognized certificate, their courses are recommended.
But if you are looking for a quality certificate course, enroll in a Coursera course mentioned above. On the other hand, if you want in-depth, hands-on training, Udemy is the best option.
Books for Further Learning
| Social media marketing books
| LinkedIn marketing books
| Twitter marketing books
| Facebook marketing books
If you are looking for a social media manager for your business | Visit Fiverr
For social media management tools | Visit AppSumo
How about the above listing? Take a course today and improve your social media presence. Please leave your comment and share this page with your social media posts, friends, and loved ones.
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He has written many articles and product reviews for many websites, including nigcworld.com and buywin.in.