The practice of SEO or search engine optimization is a popular way to make a website visible in search engines. However, many people believe that using only backlinks to improve a site’s ranking is the way to go for SEO. This article will discuss how to do SEO without backlinks and rank and get more traffic from Google and other search engines.
Before discussing the techniques, let’s first understand what backlinks are and why they are crucial for your site if you are a newbie.
What are backlinks?
Backlinks are links from other websites to your website. They are essential because they can help people find your website and learn more about what you have to offer. Backlinks can also help your website rank higher in search engines.
However, since they are created on other sites, you can’t create your backlinks if the owners of those sites don’t like to do so. The following techniques will help you get links naturally for free, and you don’t have to do any link building strategies manually.
Why are backlinks so important for SEO?
Search engine optimization (SEO) improves the visibility and ranking of a website or web page in search engine results pages (SERPs). And backlinks are one of the most powerful tools in SEO because they help increase visibility and trust for a site or page. This can result in increased traffic and better positioning on SERPs.
There are many factors that contribute to a site’s ranking on Google, but backlinks are one of the most important. They are links from sites considered authoritative and high quality by Google. The more backlinks a site has, the higher its rank in search results.
The importance of having high quality backlinks is clear: more traffic, better rankings, and more credibility.
But, you can rank and get traffic without actually building links
As social media continues to grow in importance, link building is becoming a less and less effective way to get traffic. So, you don’t have to rely only on building backlinks to rank higher in search engines. You can actually rank and get traffic by using a technique called natural search engine optimization.
Check the tactics below and do as many as you can.
11 Tactics to Do SEO Without Backlinks
1. Create high quality, engaging content that answers people’s questions
As a website owner or a digital marketer, it’s essential to know how to create engaging and exciting content that answers people’s questions or searches. Here are six tips for doing just that:
- Pay attention to your target audience. What are they interested in, and what do they want to know?
- Use persuasive headlines and phrases that will draw them to your site.
- Research the topic thoroughly before you start writing.
- Write in clear, concise sentences that are easy to read.
- Use images, videos, and other multimedia elements to add depth and interest to your story.
- Make sure your content fulfills their needs.
2. Find long tail keywords that rank easily
Long tail keywords are more specific and are easy to rank at the top of search results. Learn how to find such low difficult keywords with the help of a popular keyword research tool. You can use the free Google Keyword Planner, but you can try an advanced keyword tool to find the right keywords quickly and enhance your SEO efforts.
> Learn more about long tail keywords
> Check these best keyword research tools
3. Make sure your content is better than competitors
In order to be successful in today’s digital space, your content must be better than your competitors. This is especially important if you are looking to grow your online presence. There are several ways to improve your content- from improving the quality of your writing to increasing the frequency and quality of your posts. However, the most critical step is making sure that you actually produce good quality content. If you can do this, you will have a much easier way to attract followers, build an audience, and expand your reach online.
Check the top competitors of your target keyword in Google results and review how they write their pages and what values they offer to readers. After analyzing them, try to produce your content better than theirs by delivering more value and benefits to readers or searchers.
But everyone was not born as a content creator. If writing is terrible for you, learn with the following books and courses to produce amazing content:
4. Use Google search features with schema markups, local packs, and other rich snippets
To make your website as search engine friendly as possible, you should use rich snippets. Rich snippets are a set of features that Google offers to help users find the information they are looking for more easily. They are distinctly visible to searchers, hence getting more clicks.
One way to make your website more search engine friendly is to use schema markups, local packs, and other rich snippet features. Using these features, you can make sure that all the information on your website is easy for Google to find and understand your content. These features will help improve your website’s rankings in Google searches and increase your website’s traffic.
WordPress sites can use a good SEO plugin. The plugin can automatically implement the required schema markup for you. You can also use any WordPress plugin for a rich snippet you want to display in Google results. The following books will also be beneficial to you:
5. Fix your on-page SEO issues
On-page optimization is so important to improve your organic search ranking and boost traffic. Check your site and pages if there is any kind of on-page issues. If you can detect any error, try to fix it immediately. The following tools and guides can help you audit and fix the problems quickly:
> Best on-page SEO tools
> Tips to improve your on-site SEO
There are a few things you can do to fix your on-page SEO issues:
- Make sure your website is well-structured and easy to navigate.
- Ensure that all of your content is original and of high quality.
- Make sure your title tag and meta description are accurate and informative.
- Use effective keyword research to include the right keywords in your content.
- Fix server and other technical SEO issues.
- Check if there is any broken link and fix it.
- Keep an eye on your site’s analytics to ensure that you’re improving your ranking over time.
6. Improve Google Core Web Vitals score
Google Core Web Vitals is a measure of the health and performance of a website. It takes into account site speed, page loading time, number of errors on the site, server response time, and the amount of data transferred. Improving your score can help your site rank higher in search engines and attract more visitors. Google PageSpeed Insights is a free service that measures how fast your site loads. It also analyzes the number of requests your site makes and how quickly it responds.
For more about Core Web Vitals and improving the score for your site | Click Here.
7. Improve your internal link structure for Google to find your content easily
Internal linking is one of the best ways to improve your visibility for Google. Creating and using internal links can help searchers find your content more easily. Here are a few tips for improving your internal link structure:
- Internal linking will help search engines crawl and index your pages more quickly.
- Create hyperlinks to other pages on your website that contain relevant information about the topic discussed on your current page.
- Link to external authoritative blog posts or websites that you think may interest readers.
- Make sure your internal linking structure and navigation system are logical. If you have several pages on a similar topic, they should be linked to each other in a way that makes sense.
- Check if there are any orphan pages (unlinked pages) on your site and get them linked with other relevant pages.
8. Reduce bounce rate
Bounce rates are important because they can help you determine how well your website performs. A high bounce rate can be an indication that your website isn’t engaging or that your visitors are having trouble finding what they’re looking for. The ways to reduce your bounce rate and the most effective methods vary depending on the type of website you are working on.
In this case, you may want to consider using Google Analytics for free to track visitor behavior and see which areas of your site are causing problems to optimize them.
9. Use infographics or other attractive kinds of stuff to attract backlinks
When it comes to attracting SEO backlinks, there’s no one right way to do it. Some people prefer infographics, others like interesting blog posts or videos. Whatever gets the job done is fine! In fact, using something different can actually help you stand out from the competition. Keep up with the latest trends on social media and stay up-to-date with what’s happening in your industry.
If you can create visually rich infographics that solve a problem for your audience, create and publish them on your site or distribute them to other related channels. You’ll get backlinks and traffics naturally.
If you can’t create one, you can even outsource it to a Fiverr infographic design service | Click Here
10. Write in-depth listicles
Listicles can be a great way to get your message out there. There are many different types, but they all have one common goal: to provide readers with a quick and easy way to consume the message. Here are some reasons why you should consider writing listicles:
- They’re short and sweet. A good listicle is only a few paragraphs long, so it’s easy to read and understand. This makes them perfect for quick sharing on social media or as standalone content pieces.
- They’re shareable. Listicles are perfect for distributing across multiple platforms, which means they can quickly reach a larger audience than traditional articles.
- They’re adaptable. Listicles can be tailored to the specific topic you want to address, so they’re always fresh and informative.
Write top 10 products, top 10 people, 7 places to visit in summer, or anything relevant to your target niche.
11. Add more content to your site regularly
It’s no secret that content is king on the web. More than anything, visitors are drawn to websites that offer a wealth of information and exciting stories. And while it might not seem like it when your site is new, adding more content on a regular basis will help you build an audience and keep them coming back for more.
Start with what you know. When writing about topics you’re familiar with, it’ll be easier to come up with fresh ideas and keep your readers engaged. If you have experience working in a particular field or have written about similar topics in the past, consider turning those pieces into blog posts or articles for your website.
Keep things fresh. The key to keeping readers coming back is always giving them something new to look at.
If you do the above tasks regularly, your Google ranking will start rising, and you can drive more and more traffic. It’s the natural SEO without backlinks. It means that your site will earn links naturally without effort or paying for them. Additionally, you can also do social media campaigns and content marketing campaigns to get new and returning visitors even more.
From time to time, check your site’s backlink profile. If you do so, you can analyze the number of backlinks increasing or decreasing and the quality of those links. But be aware of very poor quality external links as they can hurt your Google SERP rankings. If you find such a toxic external link, immediately disavow them. You can use any backlink checker tool or SEO software tool for these tasks.
However, one thing to remember is that your site without any backlink or only a very few can be beaten easily by competitors in search results. If a high authority site with many links writes the same topic on your site, it will outrank your current SERP position quickly. So, you can put some effort into building links or spend some money on it if you can.
Study more about SEO and backlink building and hire an expert if you want to do so. Click the following links and view the books, courses, and affordable services:
| Link building books
| SEO video courses
| Link building services
| SEO services
I hope this article is beneficial to you to do SEO without backlinks. Please share this article with your friends and loved ones on social media channels or leave a valuable comment below.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
