Pinterest is still a powerful platform for brand growth and engagement. With its visually driven formats, the platform offers unique opportunities for digital marketers to connect with audiences creatively and effectively. However, to stay ahead of your Pinterest competitors, you must apply clever techniques they haven’t used. This article will discuss seven advanced Pinterest marketing techniques that can help you expand your reach and entertain your audience.
Use these techniques. This visual search engine, as a marketing channel, can drive your website or blog traffic, increase your brand awareness, target a niche audience, create your community, and promote products. I hope that you may not have come across some of these Pinterest marketing strategies before. Try any technique you didn’t implement out of them. For beginners, I show how to implement it for each technique.
7 Innovative Pinterest Marketing Techniques
1. Pinterest Web Stories Integration
This cutting-edge technique can significantly enhance your content’s visibility. By combining your Pinterest pins with Google Web Stories, you can create a seamless experience for people. Web Stories are visually rich, full-screen experiences optimized for mobile devices. They provide a unique opportunity for businesses and content creators to tell stories interactively and share them with social media posts.
How to Implement:
- First, select pins from your Pinterest boards based on a theme or topic to tell a story.
- Use a tool like Google Web Stories to craft a visually appealing story.
- Upload your Pinterest pins within the story to drive traffic back to your Pinterest boards. Add texts, transitions, and elements.
- Insert links to your pins.
- Incorporate your keywords in the title, description, and caption.
- Promote it to Pinterest, social media platforms, and even in your website.
You can create more web stories like this and track their performance.
2. Voice Search Pins
As voice assistants are available in modern devices, optimizing your Pinterest pins for voice search will help voice searchers to find them easily. Voice search queries are often different from text searches. They are usually more conversational and question-based.
How to Optimize:
- When you create your pins, write the descriptions and titles in a natural, conversational tone as people speak.
- Focus on long-tail keywords and phrases that answer specific questions people might ask.
- Include frequently asked questions in your pin descriptions to capture voice users.
3. Interactive 360° Pins
Interactive 360° pins offer an immersive experience, allowing Pinterest users to virtually explore products or locations. A 360° pin allows them to view an image to view from all angles. This technique is particularly effective for travel, real estate, and retail industries.
How to create 360° Pins:
- Use a 360° camera or software to create interactive images or videos of your product or location.
- Make your 360° content compatible with Pinterest’s format and upload it as a pin.
- Encourage people to view it and explore the 360° view.
Your pins will enhance their experience and engagement.
4. Crowdsourced Trend Boards
Crowdsourcing can develop a sense of community and keep your content fresh and relevant to Pinterest. You can do it by inviting your audience to contribute to your boards focused on the latest trends on your topic. By doing this, you can gather diverse perspectives and ideas to attract more people to your Pinterest boards.
How to Implement:
- Set up Pinterest boards that accept contributions from your audience.
- Promote your boards through social media and invite your followers to contribute their pins (images or videos on your theme).
- Regularly visit your boards and curate their contributions to make sure the board remains focused and high-quality.
A Pinterest board is a collection of related pins (images, videos, articles, or anything sharable). As you create your board on a theme or topic, it will build a community of similar interests. So, you have opportunities to promote your business or products. It’s like creating a Facebook group.
5. Pinterest Board Themes for Storytelling
Narrative-type boards can take users on a journey through your brand story or a specific campaign. This technique helps in creating a deeper connection with your audience. For example, you can create a board titled “The Ultimate Road Trip Across Southern India”. The board will be a guide to attractive destinations, hidden gems, and unforgettable experiences. It will include pins of images, videos, maps, etc.
How to Design a Thematic Board:
- Write down the outline of your narrative. It can be your brand’s history, a product launch, or a seasonal campaign.
- Design pins that follow a logical sequence, guiding people step-by-step.
- Use compelling visuals and storytelling techniques to evoke emotions and make your story memorable.
In this way, your board creates a compelling and inspiring experience for viewers. Such a storytelling board gives you promotional opportunities for your products or services.
6. AI-Powered Pin Design Suggestions
You can use AI for pin designing. By analyzing trending pins, AI can provide design suggestions to create Pinterest pins that attract people.
How to use AI:
- Use an AI-powered tool that analyzes Pinterest trends and provides design recommendations. For instance, you can use Pinterest Analytics to view your trending pins and get design ideas for new pins like them. You can also use the Google AI Platform to analyze large datasets of Pinterest pins.
- Use new pin designs based on AI insights to keep your content fresh and relevant. Use tools like Canva to design them.
- Experiment with different designs to increase your audience engagement.
7. Pin-Based Loyalty Programs
Consider developing loyalty programs that reward users for engaging with and sharing some specific pins. This can drive increased interaction and brand loyalty on the platform.
How to Create Loyalty Programs:
- Decide on the rewards or points users can earn by engaging with your pins. It can be money, a discount, or a chance to access exclusive content.
- Clearly describe the loyalty program to your audience through your Pinterest profile and other marketing channels.
- Use Pinterest analytics to track the engagements and reward participants accordingly.
Here is an example. Create a program to reward participants for sharing their passion for Pinterest with a clear rule. Allow them to earn points by pinning, commenting, sharing, following, etc., and upgrade their levels as per their activities. Integrate the program with Pinterest’s API and promote it to attract participants.
Pinterest is a dynamic platform for marketers to build their brand and business. By integrating these advanced techniques, you can expand your reach, engage your audience, and grow your business. These methods can boost your Pinterest marketing game to the next level. Implement these strategies and watch your Pinterest audience grow.
Books & Courses
Are the above-mentioned Pinterest marketing techniques a bit hard to implement? Do you need a breakthrough study and learn proven strategies successful marketers use? Read a book like “7 Day Pinterest Plan” by Michelle Buck or enroll in an Udemy course like “Pinterest Marketing for Business Growth” by JC Marzett to learn new, up-to-date strategies. Click the links below:
| See Pinterest marketing books on Amazon
| See Udemy courses on Pinterest marketing
If you are looking for some sophisticated software tools for Pinterest marketing, click this link:
Other books you might be interested in:
| Omnichannel Marketing Books
| Podcast Marketing Books
| Social Media Marketing Books
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
