Momentum: How to Propel Your Marketing + Transform Your Brand in the Digital Age by Shama Hyder

The 5 Principles of Momentum

In this marketing book, Shama Hyder introduces 5 principles to build marketing momentum. Let’s take a brief detail on each principle:

1. Agility through Analytics
Every business needs improving. In this competitive digital world, businesses need to find out things to improve to grab more and more customer attention. The first principle is about analyzing the issues with marketing strategies. Then, fixing or tweaking those strategies quickly to take advantage to grow your business. The author gives a list of very useful Analytic Tools you can use. She also provides valuable tips you should apply while you are doing Analytics and Agility.

2. Customer Focus
The second principle of momentum is all about customers. It focuses on customers, listening to their feedback and input, and personalizing their experiences with you. It’s all to be a customer-led company. The customer is king. We need to be aware of what they want, how they feel, and what we need to fulfill their requirements. The steps to create in-depth customer profiles and the customer focus strategy in this book are valuable lessons. You’ll find here useful customer-focus tools you should use. The tips on how to focus on customers are essential reading.

3. Integration
It means merging the online marketing strategies with offline marketing strategies. So, we have a new word ‘Digical’ – Digital and Physical. This integration brings momentum to your business. The integrated marketing efforts of the online and offline strategies will result in more momentum. How to do it? Shama Hyder reveals her integration tips and tools with real-world examples to move a business to the next level.

4. Content Curation
Content is king. Good content drives traffic and easily converts into sales or any desired action you want. But what is the quality content for your visitors? The answer is curating content – the content providing knowledge that is current, relevant, and easily accessible. This 4th principle of momentum is a very important one you should keep in mind. It’ll make your marketing momentum unstoppable. The author explains content curation in action and real-world examples. She also tells about content curation tools you need to use and the valuable tips you should apply in action.

5. Cross-Pollination
The 5th principle of momentum will drive your company to grow dramatically if you apply it right. Bees produce honey as they fly from flower to flower and spread tiny amounts of pollen. This helps other plants yield more in production. In the marketing world, it is about incorporating a strategy to grow your business with others. They will also enjoy the benefits of the strategy. With this principle, you gain momentum through others’ campaigns and they also enjoy the same benefits due to your strategy. The principle keeps everyone with the strategy in a WIN-WIN situation. It assures your momentum is on. The author gives real-life examples of cross-pollination in action. She teaches how you should do it with a cross-pollination tool and her cross-pollination tips.