In the dictionary, momentum is the strength or force that something has when moving. Momentum, by Shama Hyder, is a book of unstoppable marketing growth in the constantly changing digital landscape.
If your continuous efforts of marketing could not meet your expectations and the desired result, this book is for you. It will open up your mind. This book teaches you to tweak your website and marketing strategy. It is about driving landslide-like traffic and about increasing sales conversion. You’ll gain momentum in a new marketing ecosystem. Read this book–Momentum: How to Propel Your Marketing + Transform Your Brand in the Digital Age and learn.
The author Shama Hyder is an Einstein. Her marketing experiences and strategies in this book are exceptional. Online marketers with a dream business will be very beneficial from the 5 Principles of Momentum outlined in this book.
Who is Shama Hyder?
Shama Hyder is the CEO of the Marketing Zen Group and a visionary strategist of digital marketing. Entrepreneur Magazine honored her as the ‘Zen Master of Marketing’. Fast Company called her the ‘Millennial Master of the Universe’. She is an acclaimed international keynote speaker. Shama is a frequent contributor to Fox, Bloomberg, CNBC, MSNBC, and others. As a thought leader, she was featured in many publications, like The New York Times, The Wall Street Journal, Entrepreneur, Inc. Magazine, and Forbes. She was included in the Top 30 Under 30 by both Inc. Magazine and Bloomberg BusinessWeek. Also, in Forbes 30 under 30 list of Movers and Shakers for 2015.
I was excited when I read Shama Hyder’s first bestseller book The Zen of Social Media Marketing. And this time too, I felt the same excitement when I finished Shama Hyder’s second book, Momentum. This bestselling author is a marketing genius.
The 5 Principles of Momentum
In this marketing book, Shama Hyder introduces 5 principles to build marketing momentum. Let’s take a brief detail on each principle:
1. Agility through Analytics
Every business needs improving. In this competitive digital world, businesses need to find out things to improve to grab more and more customer attention. The first principle is about analyzing the issues with marketing strategies. Then, fixing or tweaking those strategies quickly to take advantage to grow your business. The author gives a list of very useful Analytic Tools you can use. She also provides valuable tips you should apply while you are doing Analytics and Agility.
2. Customer Focus
The second principle of momentum is all about customers. It focuses on customers, listening to their feedback and input, and personalizing their experiences with you. It’s all to be a customer-led company. The customer is king. We need to be aware of what they want, how they feel, and what we need to fulfill their requirements. The steps to create in-depth customer profiles and the customer focus strategy in this book are valuable lessons. You’ll find here useful customer-focus tools you should use. The tips on how to focus on customers are essential reading.
3. Integration
It means merging the online marketing strategies with offline marketing strategies. So, we have a new word ‘Digical’ – Digital and Physical. This integration brings momentum to your business. The integrated marketing efforts of the online and offline strategies will result in more momentum. How to do it? Shama Hyder reveals her integration tips and tools with real-world examples to move a business to the next level.
4. Content Curation
Content is king. Good content drives traffic and easily converts into sales or any desired action you want. But what is the quality content for your visitors? The answer is curating content – the content providing knowledge that is current, relevant, and easily accessible. This 4th principle of momentum is a very important one you should keep in mind. It’ll make your marketing momentum unstoppable. The author explains content curation in action and real-world examples. She also tells about content curation tools you need to use and the valuable tips you should apply in action.
5. Cross-Pollination
The 5th principle of momentum will drive your company to grow dramatically if you apply it right. Bees produce honey as they fly from flower to flower and spread tiny amounts of pollen. This helps other plants yield more in production. In the marketing world, it is about incorporating a strategy to grow your business with others. They will also enjoy the benefits of the strategy. With this principle, you gain momentum through others’ campaigns and they also enjoy the same benefits due to your strategy. The principle keeps everyone with the strategy in a WIN-WIN situation. It assures your momentum is on. The author gives real-life examples of cross-pollination in action. She teaches how you should do it with a cross-pollination tool and her cross-pollination tips.
They are the five principles of momentum that can bring your marketing success to the next level. If I am forced to give negative feedback as I review the book, I’ll say that it contains no images or illustrations. But Shama Hyder’s writing and marketing tactics are pleasing. Her writing style is simple and powerful. The marketing strategy in this book is a must in today’s digital marketing space. Every business should read before investing lots of energy, time, and money.
The author is a true expert, currently helping and working for many clients. The book will be an asset for both beginners and advanced marketers who are looking for an effective marketing strategy. If you have a website and want to increase traffic, sales, or any action you want from visitors, read this book and apply the strategies of the five principles. Your business will get momentum.
Book Details
Title: Momentum
Subtitle: How to Propel Your Marketing + Transform Your Brand in the Digital Age
Author: Shama Hyder
Publisher: BenBella Books
Publication Date: 17 May 2016
ISBN-10: 1942952252
ISBN-13: 978-1-942952-25-1
eBook ISBN: 978-1-942952-26-8
Her other popular books are The Zen of Social Media Marketing and Success Secrets of the Social Media Marketing Superstars.
Watch her new YouTube video – The world has changed:
Other recommended marketing books and courses:
| Best social media marketing books
| Best digital marketing courses
| Best Instagram marketing courses
| Top email marketing books
Other best books by bestselling authors:
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
Momentum: How to Propel Your Marketing + Transform Your Brand in the Digital Age by Shama Hyder - NIGCWorld
In the dictionary, momentum is the strength or force that something has when moving. Momentum, by Shama Hyder, is a book of unstoppable marketing growth in the constantly changing digital landscape.
URL: https://www.nigcworld.com/wp/momentum-how-to-propel-your-marketing-transform-your-brand-in-the-digital-age-by-shama-hyder/
Author: Shama Hyder
4
Pros
- Worth reading.
Cons
- No images or illustration in the book
