10 Best Marketing Automation Books to Read for 2024

These best marketing automation books can help your business activities automate to save more time and money. They teach you how to make it work for your business.

What is Marketing Automation?

Marketing automation is the use of software to automate marketing activities. For example, you may need to do repetitive tasks in email marketing, social media posting, ad campaigns, affiliate marketing, etc. Such tasks can be automated with the technology of automation. The technology provides efficiency and an even more personalized experience for your customers.

Learn how combining marketing automation software and strategy can convert prospects into delighted customers. The books teach you how to implement marketing automation effectively and which parts of your industry to implement it. After successfully implemented, you’ll experience improved customer relationships and increased sales.

These books are our top selections for the year 2024. Choose the right title based on where you want to automate your activities. If you wish to automate your activities or learn marketing automation as a money-making career, these books are for you to become a successful marketer.

By the end of this page, you’ll also find the best training courses. Check them out if you want to learn it through an online video course.

Best Marketing Automation Books for 2024

1. Marketing Automation Unleashed

by Casey Cheshire

Amazon rating: 4.5/5
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Casey Cheshire takes an in-depth exploration of marketing automation and its importance for today’s B2B marketing. The bestselling guide focuses on the ultimate goal of generating revenue rather than just bringing in leads.

In this book, the author shares his strategies, solutions, tools, and marketing automation uses. In each of his four-phase campaigns, you’ll learn to set up cutting-edge marketing campaigns and test their effectiveness.

A reader says on Amazon, “Very informative book with timeless marketing tactics that will help you succeed as a modern marketer…”

2. Intro to Marketing Automation: Maximize Your Advertising ROI

by Todd Kelsey

Amazon rating: 3.7/5
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The book discusses affordable tools such as Mailchimp, Infusionsoft, and HubSpot and takes a hands-on tour of the basic components of a marketing ecosystem. You will find interviews with industry experts with valuable insights into related topics.

This will equip you with practical knowledge and real-world perspectives to enhance your marketing strategies. Whether you’re a business owner or a marketing enthusiast, the book provides valuable insights to maximize your advertising and marketing ROI.

3. Marketing Automation For Dummies

by Mathew Sweezey

Amazon rating: 4.2/5
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The book focuses on defining, scheduling, segmenting, and tracking marketing campaigns. It talks about marketing automation in simple terms to help you leverage the tools and processes to integrate with your CRM program.

Learn to choose the appropriate tools and follow the best practices to make the most of them. The marketing book helps you put your business on the cutting edge and enhances your competitiveness.

A reader says on Amazon, “As a marketing newbie, I found this book awesome…”

4. Join or Die: Digital Advertising in the Age of Automation

by Patrick Gilbert

Amazon rating: 4.7/5
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Apply the machine learning technology and the tips and tricks for your advertising campaigns. Use automation in Google Ads (AdWords), Facebook Ads, and other top advertising platforms. This book teaches you from the top PPC thought leaders about best-in-class automation strategies.

David Rodnitzky of 3Q Digital says, “Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!”

5. Introduction to Algorithmic Marketing

by Ilya Katsov

Amazon rating: 4.6/5
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The book discusses advanced marketing automation. It explores algorithmic marketing using AI for marketing operations. It uses predictive modeling, specialized models, and promotions and advertising.

The author Ilya Katsov teaches you innovative yet practical digital marketing solutions with his expertise. Marketing strategists, data scientists, product managers, or software engineers will find this book to maximize marketing effectiveness using AI.

6. Marketing Artificial Intelligence

by Paul Roetzer & Mike Kaput

Amazon rating: 4.5/5
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This comprehensive guide is for marketers looking to integrate AI into their strategies. The authors emphasize the importance of understanding how AI works and how you can use it to improve your marketing efforts. The book covers a range of topics, from the basics of AI to advanced applications, such as predictive analytics and natural language processing. It also provides real-world examples of how AI is being used by leading companies in various industries.

The authors stress that marketers should work closely with AI systems, using their unique skills and expertise to guide the algorithms and ensure that they are producing results that align with their overall marketing goals. This is an essential resource for marketers to stay ahead of the competition and leverage the power of AI to drive their business success.

7. The Martech Handbook

by Darrell Alfonso

Amazon rating: 4.0/5
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This handbook is an essential guide for you to harness the power of technology to enhance your marketing efforts. It provides a comprehensive overview of the Martech landscape, exploring the various types of technology available to improve customer attraction, acquisition, and retention. The author, Darrell Alfonso, shares his expertise and insights in a clear and accessible manner.

Each section of the book includes practical tips, advice, case studies, and examples to illustrate key concepts. The Martech Handbook is an invaluable resource for marketers who want to stay up-to-date with the latest trends and technologies in marketing, and who want to ensure that their marketing efforts are effective and sustainable.

8. Marketing Automation and Online Marketing

by George Pain

Amazon rating: 3.8/5
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This concise guide makes you simple marketing automation and teaches you about its transformative potential. It helps small and medium-sized enterprises (SMEs) to implement the system for their competitive advantage. You will learn the basics of marketing automation and practical insights into using automation tools effectively. Learn more on email marketing, SEO, and strategies to survive your business.

George Pain, the author, shares his knowledge from building many businesses in the book. Aspiring marketers or SME owners will get practical guidance on leveraging marketing automation from this book.

9. This is Marketing Automation! This is Sales Automation!

by Tim Cortinovis

Amazon rating: 4.2/5
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This book shows you how to create automated sales funnels and prospects to convert customers into paying customers. The author shares his experiences with sales and marketing automation and explains why it can help your business. You’ll find out how to use automation to your advantage in a world where everything is digital.

The concept of automation is already a reality in many fields. While this is an excellent book on marketing automation, it’s an essential reading that helps improve your business by automating the entire customer journey.

With the help of software, you can automate sales funnels from lead generation to lead qualification and closing. With the right software, you can make the best use of your time and focus on what matters most to your business. The book gives you the power to automate your business.

10. Marketing Automation Foundation

by Steve Thomas & Brian Thomas

Amazon rating: 4.4/5
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The book is excellent for beginners. It guides you to scale your business through marketing automation. It contributes to increasing your revenue. Now, automation is the need of the hour, even though marketing is the art of persuasion.

Today, marketers use automated processes in advertising campaigns, lead generation, and customer engagement. We use automation to track clicks, page views, comments, and social media platforms. Not only that, it seeks and engages prospects. The book lays the marketing foundation for automating your business by introducing software tools and concepts to get you started.

Top Marketing Automation Courses

You can use automation to improve your social media presence. Apply it in sales funnels, email marketing, affiliate marketing, and more on your site or blog. These Udemy training courses teach you how to set it up successfully. Click the following link:

| Marketing automation courses on Udemy
| Marketing analytics & automation courses on Coursera

Marketing Automation Services

There are many services that can do the job for you. Spend a few bucks on them. These experienced people can set up email automation, Hubspot CRM, Marketo, marketing funnels, lead magnets, and more. Check them out!

| Best marketing automation services on Fiverr

Other best books and eBooks:

| Email marketing books
| Sales funnel books
| Digital marketing books
| Books by Shama Hyder

Is the list of the best books on marketing automation helpful to you? Read one of them and apply it to your business. And share this page with your friends and loved ones on social media. If you have any comments, please leave them in the comment box below.

Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price.

Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.