Domain authority is an important metric for search engines. You often see that high-DA websites rank higher in search engine results. Read these domain authority questions and answers. Learn everything about it, why is it important, and how to increase the score for your site.
According to Moz, Domain Authority (DA) is a search engine ranking score that predicts how a website may rank well in search engine result pages (SERPs). Moz developed it, and the score ranges from 1 to 100. It means that a site with the highest 100 DA score is most likely to rank higher in the SERPs for a corresponding keyword, while a site with 1 DA is least likely to rank. The domain authority of a website is calculated on data from their Link Explorer web index and many other factors.
On the other hand, Page Authority (PA) is also a score created by Moz that predicts how a specific web page may rank well in the SERPs. Like domain authority, the score is ranged from 1 to 100.
Domain authority is a ranking metric created by Moz. On the other hand, Domain Rating (DR) is a ranking metric created by Ahrefs. It shows the strength of a site’s backlink profile. DR is not directly related to search engine ranking. However, a website with high DR may rank well since it has a good link profile. It is also a useful measure of the link’s popularity and ability to get Google organic traffic to a website.
Moz uses multiple factors like linking root domains and backlinks of a website to calculate its domain authority. It is a machine learning prediction about how often Google is using that domain in the search results. It says that you will get a higher DA score over time if you are more likely to rank than other sites.
Moz Domain authority is important for a site. It is an indication of how the site may perform well or not in search engine results. It is the credibility in the eyes of search engines and it is a metric to see how you can compete with your search engine competitors.
However, a high domain authority score doesn’t always mean a high SERP ranking score. On the other hand, it doesn’t mean that a low DA score will rank low in the SERPs. It is just a measure of probability. Being said that, we see high-DA websites often rank better than low-DA sites.
You can use any of the following free domain authority checker tools to find out a site’s DA:
Moz DA Checker
Small SEO Tools
Ahrefs Website Authority Checker
If you installed the Ubersuggest plugin on your Chrome browser, you can see the DA score of any site in Google search results.
Moz says that domain authority is not a Google ranking factor, and it has no effect on search results. And a Search Engine Journal article says that domain authority is just one metric to compare your site with a competitor.
Most SEOs think that good domain authority is between 50 to 60. If your DA is above 60, it is considered excellent.
If your site experiences a decrease in its DA score, you want to know the answer to this question. In Moz’s community thread, it says it is because of frequent Google algorithm updates, SERP ranking loss after a website redesign, low-quality content, backlinks, and so on. There might also be other reasons as discussed in different sources online.
Most brand-new sites receive a low authority value because of their young age in the online space. But if your site’s DA is very low, even though it is an old one, it indicates that your online credibility and reputation are still very low. In short, you can’t be considered an authority due to many reasons.
There are reports that domain authority can be hacked. They say that a set of URLs is used to redirect to your domain in this case. They are from high authority domains. If you do so, your DA score can increase to 40 or higher within 14 days or so.
It means that you can manipulate the DA score if you know how to do it. But you may not see any Google ranking improvements quickly. So, it is good if you observe your DA growing naturally.
A high authority site usually ranks better in search engine results. Google wants to provide the best reliable results to users and believes that content or information from high DA sites is reliable and trustworthy.
As domain authority is a score of credibility in the eyes of search engines, it is important for your site and search engine optimization campaigns.
Below are some of the benefits of high domain authority:
You should integrate the DA into your SEO strategy. Some important ways you can do this are:
It may be a long process to increase your DA score. Do it if you have SEO experience. Be patient. However, if you look for an experienced person to work for you, find a freelance SEO expert. He can do it for you for a small fee. Click the link below:
Books and courses you should check:
| Top link building books
| Best SEO training courses
I hope the above questions and answers will help you understand domain authority and how to improve the score for your site. If you have a question, leave it in the comment box below or share this page with your friends and loved ones on social media.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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