Among many others reviewed and compared, these best sales funnel books are selected for this year, 2024. Read any of them and apply the techniques. You can grow your sales faster than ever before.
What is a funnel?
A funnel represents the process of guiding a potential customer from the initial interest to making a purchase. When creating a funnel, you aim to convert the prospects into customers or influence their decision-making. Many business professionals usually use funnels, whether they realize it or not.
For example, an online bookstore uses book sales funnels to guide readers through a series of steps, starting with awareness through blog posts and social media engagement. It then nurtures interest by offering free resources, email newsletters, and landing pages with interesting content. Finally, it converts readers into buyers with pre-order campaigns, limited-time offers, and clear calls to action. After purchase, the store even builds loyalty through thank you emails and updates on new releases to keep readers engaged and coming back.
The difference between marketing funnel and sales funnel
The main difference is that a marketing funnel finds and engages prospects, but a sales funnel converts them into buyers. Let’s understand each of them clearly.
A marketing funnel is a process to build awareness, maintain interest, and evaluate customers. It does lead generation with inbound and content marketing, advertising, emails, and more. As soon as prospects grow interested, lead nurturing follows to build trust and engagement by sending emails, newsletters, free eBooks, etc.
On the other hand, a sales funnel is the process that leads prospects to the conversion stage. So, it is also known as the conversion funnel. In this stage, they are pushed to buy the products or services as already built awareness and trust on them. These days, sales funnels are built to boost sales, automate the sales process, and retain the customers for the future.
The above clearly shows that the marketing funnel builds awareness, interest, and engagement for your brand and products. At the end of it, visitors enter the sales funnel. At this moment, the sales funnel boosts sales, tracks and addresses problem areas, and processes the sales. Hence, it shows that marketing funnels drive sales funnels.
However, the two terms are often used interchangeably. The same is true in the following books. Although they seem focused on sales funnels, the books cover both the terms and areas. Because, as said above, sales funnels are driven by marketing funnels. The books discuss both.
They are written by seasoned experts in the field. Click on the book title you like and read more details on Amazon. These funnel-building books are for you if you want to generate more traffic (visitors) and sales on your site or store.
Top Sales Funnel Books for 2024
1. The Sales Funnel Book v2
by Nathan Williams
Rating: 3.8/5
E-commerce stores, online businesses, and even brick and mortar stores use sales funnels. This book applies an interest-driven funnel strategy to automatically build your leads and customers to make more sales. This timeless sales funnel strategy doesn’t depend on any technology.
With frameworks, diagrams, checklists, scripts, copywriting formulas, screenshots, and more included in this guide, you can create your sales funnel. The book helps to grow your business with marketing automation. One of the bestsellers on Amazon!
An Amazon review says, “Lots of great info that got me thinking about online and offline (real world) micro funnels. ‘Do you want fries with that?’ Micro funnels exist everywhere, I can now recognize them for what they are.”
2. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
by Russell Brunson
Rating: 4.7/5
This is a popular book by Russell Brunson, the co-founder of ClickFunnels. Learn the secrets of creating sales funnels. The click funnel book helps you grow your business. This will allow you exponentially increase traffic and help you improve conversion rates better than ever.
Over the years, Russell Brunson and his team have run thousands of split tests. Then, they figure out the funnels that work in every situation a business can dream of. You may want to generate leads or want to increase product sales. Here, the book provides sales funnel software, frameworks, and scripts for each.
Those frameworks have already helped 1000s of companies around the world. Find the required processes, frameworks, and scripts from this bestselling sales funnel book if you want to create an effective funnel.
One who’s read it says on Amazon, “Excellent book from someone who actually knows a thing or two about marketing. He began learning about marketing with direct mail order, which is a great way to start. I would recommend this!”
3. How to Build a Sales Funnel: What the Leaders in Your Industry Are Doing To Stay At The Top
by Omid Kazravan
Rating: 3.6/5
Create a funnel if your online store can’t generate sales, or your blog can’t get subscribers. Such a funnel can bring traffic and sales. In this book, the author guides you through creating an irresistible sales funnel that converts visitors into customers.
Here, you’ll learn to create powerful lead magnets. They will build an impressive email list for you. Then, the book helps you create landing pages to convert visitors into loyal buyers. In this process, you use the power of email marketing through your funnel. By doing so, you can generate more traffic and sales.
Another best sales funnel book for your bookshelf!
4. One Hour Funnel: Nine Steps to Creating Your High-Converting, Profitable Sales Funnel In Only An Hour
by Cody Burch
Rating: 3.7/5
The book is designed to create a high-converting funnel in just one hour. The author created the system for himself. But you can apply the same in your online marketing strategy.
Cody says the exact methodology can help your product, service, or offer get to the marketplace within an hour.
Nicolas Kusmich writes about this book, “There is a lot of noise out there in the funnel world… Cody cuts through it with his simple approaches and proven strategies.”
5.Funnel Theory: How to Build an Online Sales Machine
by Jonathon Kendall
Rating: 4.8/5
Kendall has already built sales funnels for several companies and helped them grow their businesses. In this book, the author shares his 4-step process to scale your business.
Learn to create an ascension model, set up the sales funnels, promote your products, and build customer loyalty and optimize their lifetime value. It will enable you set up the system and let it do the work for you.
6.AI Power Funnels: A Practical Guide For Using AI To Systematically Grow Your Online Sales
by Ylva Bosemark
Rating: 4.9/5
This new book provides a step-by-step guide for businesses to adapt to the modern world by using the power of AI enable more traffic, engagement, sales, and loyalty.
The book focuses on AI as a force multiplier for small businesses to achieve the results as large companies do. The author aims to revolutionize operations with actionable strategies and skills for immediate implementation.
Ylva Bosemark is a serial entrepreneur. She shares proven insights and frameworks in this book for the new age of AI-powered e-commerce.
7.Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business
by Tom Stimson
Rating: 4.5/5
The book is a guide for small business owners and solo entrepreneurs. It teaches you to grow sales without losing focus on other aspects of your work. Learn how to engage buyers, put them in the right frame of mind, and trigger their demand, allowing the choice of customers and work that best fits their needs.
Tom Stimson, the author, is a Business Advisor, Coach, and Speaker known for his Intentional Success® framework, which helps companies improve decision-making and strategic thinking.
8.THE SELLING FUNNEL: A Marketing And Sales Strategy That Works
by Peter Chill
Rating: 3.5/5
In the current market, the approach to sales has shifted from simply selling a product to helping customers solve problems or achieve goals. The traditional sales techniques and funnel are no longer as effective due to increased competition, globalization, and consumer control.
Trust and value are now crucial. Your sales process should be an ongoing relationship rather than a one-time transaction. Having a sales funnel is essential in this new landscape. In this book, the author teaches how to create an effective funnel for you.
9. Sales Funnel Cheat Codes
by Nathan Fraser
Rating: 4.7/5
No wasted efforts. The book teaches you how to run the right ads at the right time with the right offer to the right people. No fluff, complicated sales cycles, no wasted ad spend!
From this guide, you’ll learn how to acquire new customers and maximize their lifetime value like a pro.
10. Success Secrets of the Sales Funnel
by Ray Leone
Rating: 4.6/5
The book offers six tips to follow. Keep a notebook. Realize that some information is not tailored specifically for you. Always network with others. Write and read notes to increase your memory. Continue to educate yourself. Apply what you have learned immediately.
Ray says to follow this scientific method and make a sales funnel successful.
One who has read the book says on Amazon, “Ray’s book will improve your effectiveness as a sales professional! It is often said that “time is our most valuable resource.”
Sales Funnel Courses
Want to learn about sales funnels and how to create them successfully through a video course? Check the Udemy courses and enroll in a course you like. Funnel experts created the training courses for online marketers and sales professionals.
Sales Funnel Services
Designing a successful funnel takes time and skills. Find the best funnel expert for your business on Fiverr. They will create your sales funnel within the given time. It will save your time and energy to kickstart selling:
Other Recommended Books & Resources:
| Best marketing automation books
| Best copywriting books
| Best sales books
| Best ecommerce books
| Influencer marketing books
| Sales funnel software tools (HubSpot)
How helpful is the list of the best sales funnel books to you? Please share this page with your social posts. Or leave a comment in the comment box below.
Disclosure: Book images and ratings in this page are from Amazon. The images are properties of Amazon. And, the key summaries given are from the descriptions of the books.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
