Do you want to grow your audience and turn your podcast into a profitable business? If so, you need to read these best podcast marketing books! These books will teach you everything you need about podcast marketing, from creating a successful podcast to promoting it to your audience.
In podcasting, you create audio files and distribute them online to listeners. Podcast marketing is the process of promoting and distributing your podcast to reach new listeners and grow your audience. It offers another great place for those looking for their marketing channels online.
In 2022, there were over 424.2 million podcast listeners worldwide. This number is expected to increase in the coming years. Podcast marketing can help you reach a wider audience. Podcasts are listened to on smartphones, tablets, and computers worldwide.
Podcast marketing can help you build relationships with your listeners, giving them a chance to learn more about you and your brand. This can help you build trust and loyalty with your listeners. It can help you generate leads and sales of your products or services.
The podcast marketing books on the list will teach you everything from creating a successful podcast to promoting it to the masses. Learn how to choose a podcast topic, create great content, promote it online, and measure your marketing campaigns.
If you’re looking to grow your business, podcast marketing is a valuable tool that you should consider using.
Best Podcast Marketing Books for 2024
1. Podcast Marketing: How to Easily Grow Your Audience in the Thousands and Make a Lasting Impact with Your Brand
by Daniel Larson
Amazon rating: 4.4/5
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This book is a comprehensive guide to podcast marketing, covering everything from creating a podcast to promoting, and monetizing it. Larson shares his own experiences and insights as a podcaster and marketing consultant and provides practical advice to grow your podcast audience.
If you’re serious about growing your podcast audience, then the book is a must-read. It’s packed with practical advice to get results. Learn to create great content, promote it to different channels, build relationships with other podcasters and industry leaders, and establish yourself as an expert.
2. Podcasting Marketing Strategy
by Daniel Rowles & Ciaran Rogers
Amazon rating: 4.2/5
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The book by Daniel Rowles and Ciaran Rogers shows how podcasting can help businesses build their brand, engage their audience, and achieve their goals. It covers the whole process of creating, publishing, and monetizing a successful podcast, from planning and production to distribution and promotion.
This book also provides a digital marketing toolkit with tips, tools, and templates to use for podcasting. It is a practical and comprehensive guide for anyone who wants to leverage the power of podcasting for their business.
3. Podcast Domination: Launch, Grow, and Monetize Your Podcast
by Marc Guberti
Amazon rating: 4.3/5
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Podcast Domination is a book by Marc Guberti, a podcast host and digital marketing expert. It teaches how to launch, grow, and monetize a podcast that attracts loyal listeners and generates income. This guide covers the basics of podcasting, such as choosing a topic, creating episodes, and editing audio.
Learn advanced strategies for growing an audience, promoting a podcast, and monetizing it with sponsors, products, and services. It is a practical and inspiring book for you to start or scale a podcast and grow your influence online.
4. Podcast Growth
by Colin Gray, Lindsay Harris Friel, & Matthew McLean
Amazon rating: 4.2/5
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This book shows how to promote and grow a podcast audience with proven tips and tactics. It covers topics such as defining your niche, creating engaging content, optimizing your website, using social media, building an email list, collaborating with others, and measuring your results.
The practical and concise book is a must-read for podcasters who want to reach more listeners and grow their influence.
5. Podcasting For Dummies 4th Edition
by Tee Morris & Chuck Tomasi
Amazon rating: 4.5/5
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This edition is a comprehensive guide to podcasting, from planning and producing to publishing and promoting. It covers the basics of podcasting, such as choosing a topic, finding your voice, and selecting the right equipment.
The authors explore the advanced aspects of podcasting, such as creating a website, building an audience, monetizing your podcast, and using social media. The friendly and easy-to-follow book is an essential read for anyone who wants to start or improve their podcasting skills.
6. Profit from Your Podcast
by Dave Jackson
Amazon rating: 4.7/5
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This book is a guide for podcasters who want to turn their hobby into a profitable business. Jackson, a successful podcaster himself, shares his insights and advice on topics such as monetization strategy, finding sponsors, high-quality content, promotion, and building your community.
If you’re serious about turning your podcast into a profitable business, then Profit from Your Podcast is a must-read. It’s packed with practical advice that you can use to get results.
7. NPR’s Podcast Start Up Guide
by Glen Weldon
Amazon rating: 4.7/5
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This book is also a great guide to podcasting, covering everything from choosing a topic to promoting your podcast. Weldon teaches you to choose your podcast content, create great content, record, and edit, and promote your podcast.
It’s important to create great content that your listeners will love. This means producing episodes that are well-researched, informative, and entertaining. It’s a book packed with practical advice to get started.
8. Make Noise
by Eric Nuzum
Amazon rating: 4.6/5
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The author is a veteran podcast creator and strategist. His book is a guide to podcasting and audio storytelling, with tips, advice, and examples from his own experience and other successful podcasters. Learn about finding your voice, creating empathetically, developing your idea, producing your podcast, and reaching your audience.
Eric also explores the big-picture thinking and the future of podcasting. It is a valuable and inspiring book for you to make a noise with your podcast and tell great audio stories.
9. Podcasting Made Simple
by Daniel Larson & Jake Fielding
Amazon rating: 4.5/5
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The book teaches you how to start a successful podcast from scratch. Learn step by step on everything from choosing a topic and name, to recording and editing your audio, to publishing and promoting your podcast.
It is a great book for beginners who want to learn the basics of podcasting and for intermediate podcasters who want to improve their skills and grow their audience. This simple yet practical book will help you launch your podcast with confidence.
Podcast Services
There are many podcast services to help you in launching, distributing, promoting, and advertising your podcast. Hiring an expert in this field can be a big time saver.
| View podcast services on Fiverr
Other best books and courses related to marketing:
| Podcasting courses on Udemy
| Internet marketing books
| Social media marketing books
| Digital marketing courses
| Social media marketing courses
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
