Marketers are always looking for new ways to improve their business strategies. To them, one of the most concentrated tools is neuromarketing, which studies how people’s brains respond to various stimuli. These 10 best neuromarketing books will help them go ahead in this field and keep more customers returning in 2025.
What is neuromarketing?
Neuromarketing is the application of neuroscience in the field of marketing. It is about how a product’s information affects consumers’ attitudes, preferences, judgments, beliefs, and behavior. In this case, you study how brain activity differs between people who have previously bought a product and those who have not.
In other words, neuromarketing is about using neuroscience to determine how consumers make decisions through a deeper understanding of how emotions, memories, and thoughts interact with marketing stimuli (including logos, packaging, and advertising).
One of the critical goals of neuromarketing is to predict how people will react to a product before it even hits the shelves. This would allow companies to tweak products or marketing campaigns to generate a positive consumer response.
Some of the benefits of neuromarketing are:
- Understanding of how consumers’ brains work.
- Predicting how people will react to a product.
- Understanding why people make purchases.
- Understanding which business strategies work best.
- Increased sales and profits.
- Understanding of consumer behavior in general.
- Generating more effective and efficient ad campaigns.
- The more practical design of products and packaging.
- Improved understanding of how to appeal to different types of consumers.
So, why should you read neuromarketing books?
Neuromarketing has been growing in popularity in recent years. So, if you’re interested in learning how the consumer brain works through marketing research, read these consumer behavior books or consumer psychology books. The books are our top selection for this year.
Best Neuromarketing Books for 2025
This list starts with new titles for those who are looking for new insights into neuroscience and marketing.
1. How to Make People Buy
Amazon rating: 4.2/5 • Released: 2024 • Pages: 284
This book discusses the urgent need for a marketing revolution in a digital age where most advertisements fail to engage audiences. The author introduces a fresh, evidence-based framework for impactful marketing success, focusing on four critical elements: Attention, Emotion, Cognition, and Memory.
Combining wisdom from psychology, behavioral science, neuroscience, and AI, it walks through strategies to create memorable and meaningful consumer experiences.
Quote from the book:
“Instead of trickery, distractions, and nudging, we need to find a new way for businesses to talk to their audiences. A way that leads consumers to make choices that align with their mental and physical well-being and better reflect their own internal and personal goals.”
2. Clubology: The Science and Strategy of Being in the People Business
by Laura Leszczynski and Ryan Doerr
Amazon rating: 4.9/5 • Released: 2023 • Pages: 238
This book explains the intricacies of human behavior within club and community settings. It uses psychology, real-world stories, and practical insights to help professionals in the “people business” enhance their operations, culture, and member experience. Focussing on understanding the “why” and “how” behind human interactions, we find actionable strategies for developing connections, improving customer engagement, and building thriving communities.
This guide is a must-read for those looking to elevate their approach to managing people and creating meaningful conversions.
Quote from the book:
There’s an old saying often repeated in the board ‘We’re in the dues business.’ Clubology reminds us that we are, in fact, in the people business—members, professionals, and staff.”
3. The Decision Expedition
by Simon Hawk
Amazon rating: 4.8/5 • Released: 2022 • Pages: 278
Based on the science behind customer behavior and decision-making, this book for small business owners provides actionable strategies to boost sales. Drawing from neuroscience, sociology, and behavioral economics, Simon Hawk reveals proven techniques on how to influence and persuade customers effectively.
This practical guide will help you to optimize your marketing efforts and achieve meaningful results while saving expenses. A must-read for those who want to master the art of impactful marketing.
Amazon review from Alice C.:
A very interesting and insightful read. Worth every penny for the insights into the psychology behind marketing.
4. Influence: The Psychology of Persuasion
Amazon rating: 4.7/5 • Released: 2021 • Pages: 592
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The updated edition is a high-star-rated bestselling neuromarketing book on Amazon. Businesses and organizations around the globe have used Dr. Cialdini’s work to understand and apply the science of persuasion.
The author explains the seven universal principles of persuasion – reciprocation, consistency, social proof, liking, authority, scarcity, and unity. He then breaks down each principle into specific tactics that you can use in your business or life to dramatically improve the results.
The principles are compelling and can be used to persuade people in various ways. Also, a must-read marketing book for anyone interested in persuasion and human behavior!
Quote from the book:
“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
5. Hooked: How to Build Habit-Forming Products
by Nir Eyal
Amazon rating: 4.5/5 • Released: 2014 • Pages: 256
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The book explores the psychology behind how certain products become addictive and offers techniques for creating habit-forming products. Eyal first introduces the concepts of habit loops and triggers. A habit loop is a series of events that consistently lead to the desired behavior. The Trigger initiates the loop, and the action is the behavior performed as a result of the Trigger. Rewards are what keep people coming back to the product.
This book is a guide that offers valuable insights into creating habit-forming products. If you’re looking to create a product that people will love, then Hooked is a must-read.
Quote from the book:
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”
6. The Persuasion Code
by Christophe Morin & Patrick Renvoise
Amazon rating: 4.6/5 • Released: 2018 • Pages: 352
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If you attempt to persuade customers but fail, read this book and learn about the scientific model – NeuroMap™. It teaches you a breakthrough strategy to persuade anyone, anytime. This award-winning model can boost your advertising effectiveness, site conversion, marketing strategy, and sales.
Using this scientific model, you help customers use the brain to make any decision, including a buying decision. A book to grow your business or career by creating persuasive messages using SalesBrain techniques!
Quote from the book:
“Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention.”
7. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley
Amazon rating: 4.5/5 • Released: 2011 • Pages: 304
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Brainfluence is a comprehensive guide to brain research and how marketers can influence decision-making. The book describes how the human mind works in various conditions. They include unconscious action triggers, perception filters, brand trust, focus strategies, social dynamics, and memory hacks.
Anyone interested in consumer neuroscience can gain plenty of insights from this book. You will read several examples that you can use in brain research. A valuable resource for marketers or anyone interested in how the human mind works! It will be worth reading for years to come.
Quote from the book:
“What people really want is the ability to connect to each other, not to companies.”
8. Introduction to Neuromarketing & Consumer Neuroscience
Amazon rating: 4.5/5 • Released: 2015 • Pages: 204
A comprehensive introduction to the rapidly evolving field of neuromarketing and consumer neuroscience for beginners! The book explores how advances in neuroscience can be applied to understand consumer behavior, focusing on how attention, emotion, memory, and decision-making processes influence purchasing choices.
Written by a leading expert in the field, the book combines academic insights with practical applications. A must-read for marketers, researchers, and anyone interested in the science of decision-making!
Amazon review from Dr. Christophe Morin:
“Excellent book from start to finish for anyone interested in how cutting edge science is revolutionizing the study of consumer behavior. I highly recommend it!”
9. Smart Persuasion
by Philippe Aimé and Jochen Grünbeck
Amazon rating: 4.5/5 • Released: 2019 • Pages: 272
Explore the psychological and cognitive factors that influence consumer decisions for practical strategies to enhance marketing effectiveness. The book draws inspiration from behavioral economics and consumer psychology and explains how principles like Anchoring, Framing, and Cognitive Biases can be applied to optimize websites and persuade customers.
This guide is full of real-world examples and actionable insights for marketers looking to harness scientific principles to drive sales and improve consumer engagement.
Quote from the book:
“We all want explanations for why we behave as we do and for the ways the world around us functions. Even when our feeble explanations have little to do with reality. We’re storytelling creatures by nature, and we tell ourselves story after story until we come up with an explanation that we like and that sounds reasonable enough to believe.”
10. Made to Stick
by Chip Heath and Dan Heath
Amazon rating: 4.6/5 • Released: 2007 • Pages: 336
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This classic book explores the factors that make some ideas more memorable than others. The authors identify six principles that help an idea to stick: simplicity, unexpectedness, concreteness, credibility, emotional appeal, and stories. They also teach how to make sure you are using all six principles together to create an “idea” that is effective.
The authors refer back to the Tipping Point by Malcolm Gladwell throughout their explanations of each principle. You will see many real-life examples to demonstrate how to follow the principles.
Quote from the book:
“The most basic way to get someone’s attention is this: Break a pattern.”
11. Predictably Irrational
Amazon rating: 4.6/5 • Released: 2010 • Pages: 384
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In this book, Dr. Dan Ariely presents ground-breaking research into the hidden forces that shape our decisions. He shows that we’re not as rational as we think and that even simple things can make us act in surprising ways.
The book shows how imitating big-name companies like Starbucks and Procter & Gamble will help you sell more. Through eye-opening experiments that explore the “irrational” human mind at work, it will change the way you think about everyday decision-making.
Quote from the book:
“We are far less rational in our decision making. Our irrational behaviors are neither random nor senseless—they are systematic and predictable.”
12. Buyology: Truth and Lies About Why We Buy
Amazon rating: 4.4/5 • Released: 2010 • Pages: 272
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In this old, still popular book, Martin Lindstrom discusses the various ways in which companies attempt to influence consumers’ purchasing decisions. He argues that many of their methods are based on misconceptions about how people make choices.
His main point is that buyers are not always rational beings who make decisions based on carefully considering the facts. In some cases, they are swayed by subconscious factors that the seller may not even know. The author provides numerous examples to support his argument, and he offers suggestions to understand the customers’ needs better.
Buyology is an exciting read. The book will make you more aware of companies’ various techniques to manipulate our buying habits.
Quote from the book:
“When we brand things, our brains perceive them as more special and valuable than they actually are.”
13. Decoded: The Science Behind Why We Buy
Amazon rating: 4.6/5 • Released: 2013 • Pages: 270
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The one thing that all marketers seem to agree on is the power of psychological triggers in creating sales, but this book challenges that connection and claims that the science behind why we buy has nothing to do with what marketers think works best.
This book is an excellent read for those looking to understand the science, and for marketers, it is an eye-opener. If you want to understand the real science behind buying, you should read this book.
Quote from the book:
“In making decisions, conscious or unconscious, big or small, about our lives and what we buy and do, the context, framework, decision interface, medium and pathways through which we reach decisions may have a greater influence on the decisions we take than the long-term consequences of the decision.”
14. Pre-Suasion: A Revolutionary Way to Influence and Persuade
Amazon rating: 4.5/5 • Released: 2018 • Pages: 432
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This book discusses how consumers are influenced without forcing or coercing. It first looks at how you can use pre-suasion to get people to be more open-minded and receptive to your persuasive attempts.
Secondly, it looks at how to use pre-suasive strategies to make people more memorable and influential. Then, it looks at how you can use it to get them to comply with your requests to take the action you want.
If you are looking for a thorough analysis of compliance tactics and persuasion, this book is worth reading.
Quote from the book:
“The best persuaders become the best through pre-suasion – the process of arranging for recipients to be receptive to a message before they encounter it.”
Neuromarketing Courses
| Neuromarketing courses (Udemy)
| Neuromarketing courses + certificates (Coursera)
Other best books for further reading:
| Sales books
| Influencers’ books
| Internet marketing books
| Content marketing books
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
