social media marketing

14 Best Instagram Marketing Courses for 2025 (Free+Paid)

Instagram’s potential is enormous. These best Instagram marketing courses are highly recommended if you are looking for marketing tips, tools, and strategies to boost your business with this trendy social media platform. The courses are from Udemy and Coursera – handpicked, and specially selected based on many factors. Experts recommend these video training courses to those who want to learn about Instagram’s capabilities and grow their business to the fullest extent.

Instagram has become one of the world’s most popular social media platforms. It has over 2.11 billion monthly active users. So, you can take a huge opportunity to connect with your target audience and promote your brand. You can:

  • Reach a large and diverse audience to increase your brand awareness and drive more people to your business.
  • Build a strong brand identity and increase loyalty.
  • Increase engagement.
  • Drive sales and increase revenue.
  • Keep up with trends to remain relevant and competitive.

How to Choose the Right Instagram Marketing Course?

To choose the right Instagram marketing course for you, consider these factors:

  • Course Content and Relevance: Look for courses that cover essential topics such as content creation, audience engagement, and Instagram advertising strategies. Ensure they align with your specific goals, whether for personal branding or business growth.
  • Instructor Credentials: See if the instructor is an experienced professional in social media marketing. Check the background and past successes.
  • Course Format and Accessibility: Check whether it is live instruction or self-paced learning. Courses with interactive elements can enhance your learning experience.
  • Reviews and Ratings: Read the reviews and ratings. High ratings often indicate quality content and teaching methods.
  • Cost and Certification: Most Udemy courses are affordable, but if you are looking for a certification course, opt for Coursera.

Choose any course you like on the list and enroll in it. You can access it on your PC, laptop, or smartphone. Watch the on-screen lectures and study the online marketing courses anywhere, anytime. You will also get a certificate of completion. Click on the title link of your choice for more details.

Top 10 Best Instagram Marketing Courses for 2025 (Paid)

1. Instagram Marketing: Complete Guide To Instagram Growth (Udemy)

by Benjamin Wilson, Entrepreneur Academy

Rating: 4.4/5 – 193,870 learners

Course features: 7.5 hours – 65 lectures – All levels – Certificate on completion

This course teaches you to set up a robust Instagram business or personal account to build your brand awareness and convert your followers to buying customers. The instructor gives you tips and tricks to attract tens of thousands of followers and convert them to long-term loyal customers to build your business. 

In this course, you’ll discover all the strategies you’ll need to grow your follower base, new Instagram features, and resources to gear up your account and boost your business.

2. Instagram Business with AI Leads and Sales Viral Marketing (Udemy)

by Jun Wu – Social Media Influencer, James Bruce

Rating: 4.6/5 – 16,226 learners

Course features: 5.27 hours – 60 lectures – All levels – Certificate on completion

If you have to set up an Instagram account to sell on Instagram, this is for you. The instructor will teach you the secrets of creating a polished profile, turning visitors into followers, and paying customers. Use effective business strategies and customer psychology tactics. He lets you see his IG account to imitate the system and grow your Instagram business and sales.

“The instructor is knowledgeable and delivers the material in an engaging and impactful manner, using real-world examples to make the content relatable and easy to understand.”Mauryn C.

3. Instagram Marketing 2025: Hashtags, Live, Stories, Ads & More (Udemy)

by Evan Kimbrell

Rating: 4.3/5 – 99,940 learners

Course features: 22h 46m duration – 165 lectures – All levels – Certificate on completion

This course includes advanced tips and marketing secrets to run a successful business on Instagram. Create a themed account with a compelling name. Design an attractive logo and optimize your bio and call-to-actions. You can also use analytics tools like Iconosquare and HypeAuthor.

Learn to analyze competitor accounts and design a cost-effective strategy that works in the long term. Use scheduling tools like Buffer and Later to manage your future posts. Also, learn to get quality images and use Photoshop to create custom images.

In this course, you will learn to use Pablo, Final Cut Pro, Adobe Premiere, LinkTree, and Jarvee to increase engagement. Research and analyze to find the best opportunities for your accounts through shoutouts and advertising. Here, you’ll find everything to become a successful Instagram marketer.

“Honestly, I enjoyed the lesson and learned many useful tools regarding Instagram. It was a bit long and monotonous at times, but overall, it was fruitful.” – Souha

4. The Complete Instagram Marketing Masterclass 2025 (Udemy)

by Robin & Jesper

Rating: 4.5/5 – 13,954 learners

Course features: 6h 18m duration – 54 lectures – All levels – Certificate on completion

This online course will take you from the basics to the advanced level of Instagram marketing. It is designed to teach you the latest techniques and tactics to increase your following and profit from it. The course also includes lessons on creating engaging posts, using Instagram stories for market research, and developing an effective content strategy plan.

The instructors also teach you to create viral content and use Instagram’s growth tools. Learn how to make money with Instagram ads. You will also learn to write the best bio description and make your Instagram posts’ sharable’.

In addition, you will learn how to engage your community and use analytics to track your success. Get plenty of practical tips on creating your content for Instagram from the instructors.

“Great explanations in details how to sell via Instagram recommended for digital marketing or people who wants to promote his business.” – Ronnie

5.  How to Optimize Your Instagram Account (Coursera)

by Sarah Alkahery

Rating: 4.2/5 – 32,365 learners

Course features: 1.45 hours – Beginner level – Certificate on completion

This course for beginners is a project-based course that teaches you how to optimize your Instagram account for growth and monetization. You will learn to choose the best Instagram account type, write your Bio, create your profile picture, create content, and create engaging stories.

Throughout the training class, you will learn the best practices for your Instagram account applying the best tools and methods to boost your engagement and reach following the Instagram algorithm.

The unique selling point of this course is that you will be able to apply what you learn directly to your own Instagram account. Additionally, it is taught by Sarah Alkahery who has helped more than 50 Instagram businesses. If you are looking for an Instagram certification course, it is for you.

6. Instagram Marketing | Grow Organic Followers Naturally! (Udemy)

by Skyler Chase

Rating: 4.0/5 – 121,287 learners

Course features: 1h 31m duration – 57 lectures – All levels – Certificate on completion

The course offers a comprehensive, under-two-hour educational experience focused on effective Instagram marketing strategies for intermediate students. This course provides participants with the latest tactics to attract targeted traffic, gain organic followers, and convert them into loyal customers. Featuring over 50 lectures and engaging content, it covers essential skills such as content creation, photo editing, and analytics-based posting.

Created by a digital marketing agency team with extensive experience, the course provides insights typically reserved for high-paying clients, ensuring participants stay ahead of competitors.

“Just loved this course, people with a budget should definitely try these hacks to get more free followers. Thanks. I wish I could work with you to learn more about Instagram.” Mohammad Mohiuddin T.

7. Increase Engagement to your Instagram Business Profile (Coursera)

By Michelle Flores

Rating: 4.0/5 – 47,622 learners

Course features: 2 hours – Beginner level – Certificate on completion

This self-paced Coursera course aims to enhance your Instagram Business profile to attract users and promote your brand. You’ll learn how to create an appealing profile, publish visually appealing images, use hashtags effectively, explore Instagram Stories, and schedule posts.

The course is suitable for small business owners or individuals in sales and marketing who want to get a professional certificate.

Michelle, a Spanish and French teacher with 15 years of experience, is enthusiastic about guiding students through this Instagram project.

8. Instagram Marketing: 10 Strategies for Fast Instagram Growth (Udemy)

by Nik Swami

Rating: 4.7/5 – 16,147 learners

Course features: 2h 14m duration – 12 lectures – All levels – Certificate on completion

As you know, Instagram is one of the most powerful, new social media platforms you should use to market your business. Discover how to start your business and monetize your account in this training course. The instructors will teach you tips to grow your Instagram account and optimize your profile to start earning in no time.

Learn the proven system to approach sponsors and companies to get a partnership and paid jobs and everything. Discover more than 1500 brands to work with and the most effective social media practices from this course.

“I learned many things deeply from this course. It’s all-small things but we missed.”Srinivaslu

9.  Instagram Ads Masterclass: Complete Guide for Instagram Ads

by Diego Davila

Rating: 4.4/5 – 2,442 learners

Course features: 6h 27m duration – 64 lectures – Beginner level – Certificate on completion

This Instagram Ads training course will take you from a beginner to an expert in using Instagram Ads to promote your business and brand. Learn how to create 6 types of Instagram Ads and apply the strategies used by big companies.

By the end, you can create optimized ads, increase sales, promote your brand, and start a career in Instagram Marketing. You will find articles, case studies, Instagram tools, exercises, and a workbook in the course.

Diego will inspire and support you in the course. With over 800,000 people and businesses helped, the instructor provides training to boost sales, build a loyal fan base, attract new clients, and spread brand and products.

“Amazingly great, I love it” – Anuriekwe C.

10. Instagram Marketing Course: From 0-10k Instagram Followers (Udemy)

Created by Joe Parys, Phil Ebiner, Joe Parys Support, Video School

Rating: 4.1/5 – 23,661 learners

Course features: 5h 43m duration – 74 lectures – All levels – Certificate on completion

This Instagram growth course aims to help you start or enhance your Instagram following. Learn actionable strategies for organic growth by setting up an appealing profile, leveraging its marketing features, creating diverse content, attracting followers, and monetizing the account.

The course also provides you with a downloadable workbook, practical activities, instructor support, and a student community. Learn viral strategies, Instagram ads, cross-promotion, and achieving growth and engagement.

Joe Parys and Phil Ebiner, experienced instructors with a vast online teaching background, teach practical insights from the ground up in this online class. They even offer a money-back guarantee for the course for its real-world applicability and risk-free nature.

“Great information and easy to follow with pacing from the instructor.”Konnie T.

Comparison Table of the Best Paid Courses

Course NameDuration (Hrs)CertificationSkill Level
Instagram Marketing: Complete Guide To Instagram Growth7.5YesAll
Instagram Business with AI Leads and Sales Viral Marketing5.27YesAll
Instagram Marketing 202522.46YesAll
The Complete Instagram Marketing Masterclass 20256.18YesAll
How to Optimize Your Instagram Account1.45YesBeginners
Instagram Marketing | Grow Organic Followers Naturally!1.31YesAll
Increase Engagement to your Instagram Business Profile2YesBeginners
Instagram Marketing: 10 Strategies for Fast Instagram Growth2.14YesAll
Instagram Ads Masterclass6.27YesBeginners
Instagram Marketing Course: From 0-10k Instagram Followers5.43YesAll

Top 5 Instagram Marketing Courses (Free)

If you are looking for free options, check out the following Instagram classes, but they may not offer you a certificate for free:

11. Instagram Marketing Fundamentals (YouTube): This course covers essential strategies for growing an Instagram page organically. It includes creating viral reels and effective storytelling techniques. It is designed for quick learning and practical application.

12. Instagram Marketing Basics Course (Simplilearn): A concise course ideal for beginners, focusing on optimizing profiles, content creation, and understanding analytics. A free Instagram marketing course with certification.

13. Best Instagram Marketing Strategies to Follow and Implement in 30 Days (Alison): This self-paced course offers a structured approach to mastering Instagram marketing with daily actionable steps, covering profile optimization and content strategies. You can get their certificate if you pay for it.

14. Instagram Marketing Masterclass: Instagram Marketing 2024 (Udemy): Learn essential strategies, including understanding the algorithm, targeting your audience, optimizing your profile, utilizing AI tools like ChatGPT, collaborating with influencers, and analyzing metrics.

Free vs. Paid Instagram Courses

Free Instagram Marketing Courses

Pros:

    • Cost-effective: You can enroll for free.
    • Beginner-friendly: They are designed to introduce you to the basics, good if you’re just starting.
    • Flexible learning: Learn at your own pace, not in a tight schedule.

Cons:

    • Limited depth: Usually they do not cover advanced strategies or in-depth topics.
    • Variable quality: The quality of free resources can vary significantly. You might need to do some digging to find reliable information.
    • Lack of support: They don’t offer personalized feedback or instructor interaction.
    • No certification: You typically won’t receive a formal certification upon completion.

Pros:

    • Comprehensive content: Paid courses are more structured and cover a wider range of topics, from beginner to advanced.
    • Expert instruction: You’ll usually learn from experienced marketers or industry professionals.
    • In-depth strategies: They delve into specific tactics, case studies, and real-world examples.
    • Community and support: They often offer direct interaction with instructors.
    • Certification: Paid courses provide certificates of completion, which can be valuable for your resume.

Cons:

    • Cost: Paid courses are an investment, so you’ll want to choose wisely.
    • Time commitment: No time commitment for these courses.

I hope the above best Instagram marketing classes can help immensely in your marketing strategy. If so, share this page with your social media posts and loved ones to let them find this content. If you have a valuable comment, feel free to leave it in the comment box below.

Disclosure: Course images and ratings in this page are from Udemy and Coursera. The images are their properties. And the key summaries given are from the descriptions of the courses.

Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.

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