Read some of the best eCommerce books to be a successful eCommerce marketer in 2024. If you’ve been in this field, you might be challenged to keep up with the new marketing trends and ideas. To help narrow down your search, we’ve compiled a list of the top books on eCommerce.
What do these eCommerce books teach you?
An eCommerce book teaches you about setting up an online store, running your business successfully, and making a profit. You will learn helpful tips on how to improve your website’s traffic and increase the number of buying customers. Also, learn how to manage an efficient inventory, which payment options are most appropriate for your business, and more.
The following list includes the best eCommerce books for beginners and advanced marketers. These books help you make more customers buy and increase your product sales.
Scroll down the list and select your favorite title. Then, click on the title link for more details and reviews on Amazon. Read any print, Kindle eBook, or audiobook and enjoy reading.
by Tanner Larsson
Amazon rating: 4.5/5
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This book is for anyone who wants to learn about e-commerce. It goes deeper with strategies and concepts for building your business. Ecommerce systems are complex systems. However, Larsson has written this book down to earth, making it easy to understand the concepts of e-commerce marketing.
I recommend this book for people serious about their online business. It is not just a step-by-step guide, but also teaches the necessary lessons that help you scale up to a complete eCommerce system.
One says on Amazon, “This book has blown me away. Having consumed it in just 2 sittings, the roadmap for my already established ecommerce business is crystal clear.”
by Shannon Belew & Joel Elad
Amazon rating: 4.4/5
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If you are a beginner, this comprehensive guide equips you with the tools to turn your dream of starting and running an online business into a reality. It provides invaluable advice for getting and retaining online customers.
This sixth edition covers setting up your business website, creating an online store, and maintaining accurate financial records. The book also addresses legal, accounting, and security challenges related to running an online business. From funding strategies to effective marketing techniques, you will learn the entire process to stand out, build customer relationships, and stay ahead of ecommerce trends. If you’re ready to take the plunge into the world of online entrepreneurship, the book is an excellent resource to have on your side!
by Peter Pru
Amazon rating: 4.4/5
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This book is about how to build your eCommerce empire. It’s a simple, easy-to-use manual for online entrepreneurs and a comprehensive guide to starting a profitable online shop.
It is an expert’s guide to success that helps you become your boss. This course covers all the essentials for a successful online business. If you dream of realizing your online success, this is the book for you that helps you create sales funnels, subscription services, social media marketing, paid advertising, and more.
by Donald Miller
Amazon rating: 4.7/5
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When e-commerce businesses struggle to connect with customers and convert visitors into sales, this book can dramatically improve their conversion rates.
The bestselling author outlines a proven framework based on universal storytelling elements in the book. By applying this framework, you’ll learn to craft a clear narrative that positions your customers as the hero of their own story. He helps you understand their desires, the challenges they face, and how your product or service acts as the guide that helps them achieve their search. This emotional connection resonates with consumers and compels them to take action, turning them into loyal customers.
by Jeff Walker
Amazon rating: 4.7/5
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Feeling overwhelmed launching your ecommerce business? Imagine how to ignite your customers and boost sales before you begin your online store. That’s the power of Jeff Walker’s “Launch.”
This New York Times bestseller unveils a step-by-step system for high-converting product launches. The author, a digital marketing guru, reveals his secret formula for building massive excitement and pre-selling your product. Through a series of strategic email sequences and valuable content offerings, you’ll transform potential customers into raving fans eager to get their hands on what you’re launching. The book empowers you to scrap the traditional launch scramble and set up a strategic rollout that fuels your business growth from day one.
by Cyndi Thomason
Amazon rating: 4.7/5
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The book focuses on four critical areas that today’s eCommerce sellers struggle with. The areas are managing inventory, relying on debt, understanding financial data, and maintaining focus.
Cyndi Thomason has taken the core concepts of Mike Michalowicz’s Profit First methodology and customized them to address eCommerce business issues. The result is a book that will help any online seller get by but not flourish in their industry!
A reader says on Amazon, “If you’re stuck, wondering if you will ever turn a profit in your e-commerce venture, this book is a life-changer!..”
by Ian Hammersley and Mark Hammersley
Amazon rating: 4.6/5
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You want to grow your e-commerce business, but where do you start? The answer is simple. The authors share their secrets for rapid growth and success with a proven roadmap in this book. It takes half as much effort as most other methods out on the market today!
The Hammersley brothers, Ian and Mark, are two of the most successful business executives in e-commerce. Together, they run one of the U.K.’s biggest agencies for online retailers to help build their clients from scratch. Their innovative marketing campaigns impact customers’ everyday lives as well as globally via social media platforms.
One of the readers says, “A must-read for every online business owner. So much useful knowledge that will take your business to the next level.”
by Russell Brunson
Amazon rating: 4.6/5
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The book covers various aspects, from understanding customer psychology to crafting persuasive sales messages, creating effective sales funnels, and leveraging different types of website traffic. The author emphasizes the power of sales funnels in this book. He provides a practical guide to building high-converting funnels t leading to a purchase.
While the book heavily focuses on ecommerce, its sales guidance and techniques can be adapted to businesses beyond the digital realm. Even if you have a brick-and-mortar store, the principles discussed in this book can enhance your overall marketing approach. By implementing Brunson’s strategies, you can scale your business and drive more conversions.
by Leon King
Amazon rating: 4.5/5
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This is a highly informative book that provides a practical guide to starting and growing an ecommerce business. You will learn a simple five-step formula that anyone can use to start a successful ecommerce business. It covers everything from selecting the right ecommerce platform to creating an effective sales funnel, copywriting, content creation framework, and SEO optimization. The author also provides practical tips on how to scale profits using five proven tactics.
You’ll find this guide easy to follow. The author breaks down each step into simple, actionable tasks. It also provides valuable insights into the latest ecommerce trends and techniques in this ever-changing world of ecommerce. Highly recommended!
by Jason G. Miles
Amazon rating: 4.4/5
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Jason G. Miles is an e-commerce expert. He has advised over one hundred brands on branding with customer acquisition strategies, selling online, and sales/marketing alignment.
In this book, the author shares his experience in the world of e-commerce. He provides encouragement and practical advice to entrepreneurs looking to start their businesses. The author has interviewed successful leaders, helping make up some great content in this informative guide!
A reader wrote about the book in his review, “This book was a great overview of the different types of e-commerce selling. I’ve had a Shopify site for 4 years but learned so much. Definitely recommend!”
by Tomer Rabinovich
Amazon rating: 4.8/5
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If you don’t want to build an ecommerce site, Amazon is the best place to make profits. The book is for Amazon sellers looking to improve their success on the platform. It provides a comprehensive guide to the entire Amazon selling process, from pre-launch planning to product launch and beyond. The author’s approach is based on his extensive experience as a top Amazon seller and consultant in the highly competitive Amazon selling effort.
The author stresses the need to approach Amazon selling with a clear strategy and a positive mindset. He reveals practical tips for developing a winning mindset and planning process. He also covers essential topics such as pay-per-click advertising, inventory management, key performance indicators, and more.
Top eCommerce Training Courses
Enroll in a course and learn eCommerce marketing through video lectures from experts. Click the link below and find out the top bestselling eCommerce training courses:
| eCommerce courses on Udemy
| eCommerce marketing courses on Coursera
Ecommerce Services & Tools
If you are looking for an expert to develop your online store, many of them are available for hire. Check their services and choose how they build your store. Also, check the software tools that help to grow your e-commerce business. Click the link below:
| Ecommerce services on Fiverr
| Ecommerce software tools on lifetime deals
Other Useful Books to read
| Best books on sales
| Best sales funnel books
| Best advertising books
| Best blogging books
| Best affiliate marketing books
We hope the above best books on eCommerce business are beneficial to you. If so, share this page with your social media friends or leave a valuable comment on the comment box below.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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