Customer Relationship Management (CRM) has evolved into an indispensable strategy that empowers companies to not only acquire new customers but also retain and nurture existing ones. Check our curated list of the best CRM books to read and grow your business in 2024.
What is CRM?
Customer Relationship Management or CRM is a strategy and set of practices that businesses use to manage and analyze their interactions with customers and potential customers throughout the customer lifecycle. The primary goal of CRM is to improve and enhance customer relationships.
In CRM, you use various processes, technologies, and tools to help you better understand your customers, their needs, and behaviors. You do data collection, customer segmentation, marketing automation, sales force automation, customer support and services, and integration with other tools and platforms.
Some benefits of CRM implementation are:
Who needs CRM in digital marketing?
CRM skills are essential in many industries. In digital marketing, CRM is particularly important for digital marketers, email marketers, content marketers, social media managers, advertising specialists, SEO specialists, e-commerce businesses, lead generation and nurturing, customer support and retention, and more.
Whether you’re an experienced business professional or an aspiring entrepreneur, these books are a valuable source of wisdom to improve your CRM skills.
In this article, we will explore the top 10 CRM books that promise to inspire, educate, and transform the way you approach customer relationship management. They unlock the secrets of CRM excellence and gain a competitive edge in the dynamic world of business. Your path to CRM mastery starts here.
Click on the link of your interesting book on the list below to view more details on Amazon.
by Limesh Parekh
Amazon rating: 4.2/5
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Cracking the CRM Code is a comprehensive guide to avoiding the common pitfalls of CRM implementation. The author covers everything from choosing the right CRM system to setting realistic expectations for success. He provides practical advice on how to get buy-in from stakeholders, manage change effectively, and measure the ROI of your CRM investment. He also discusses the importance of using CRM to improve customer relationships and drive business growth.
The book is an essential read for you to get the most out of your CRM system. It is practical and actionable and can help you avoid common mistakes and achieve success with CRM.
by Michael M Hudlow
Amazon rating: 5.0/5
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This book provides practical guidance for successful CRM implementation, focusing on user satisfaction and realistic expectations. It demystifies common myths about finding the perfect system or users, emphasizing the need to adapt to diverse user behaviors and ensure their contributions are valuable.
Drawing on real-world case studies, the book offers practical advice and insights to help organizations avoid common pitfalls and achieve meaningful business outcomes through their CRM system.
by Paul Goodey
Amazon rating: 4.3/5
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This comprehensive guide covers the latest best practices in Salesforce administration principles. It provides real-world advice and critical design considerations to set up and customize Salesforce CRM. The book is a pragmatic guide to the key functions of customizing and setting up the application for enterprise security, user and data management, process automation, analytics, and mobile features.
It also includes step-by-step navigation and descriptions of the features of the Salesforce CRM platform and clear guidance on the customization and administration of the application.
by Lars Helgeson
Amazon rating: 4.3/5
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The book is a comprehensive guide to customer relationship management (CRM) for small business leaders. It covers everything from choosing the right CRM solution to building effective team structures and streamlining processes.
Helgeson, the author, also provides practical advice on how to use CRM to improve customer relationships and drive business growth. If you are a small business leader who wants to learn more about CRM and how to use it to improve your business, this book is an essential read.
by Max Fatouretchi
Amazon rating: 3.7/5
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The book provides proven techniques to architect CRM systems that perform well, that are built on time and budget, and that deliver value for many years. It combines technical knowledge and business experience in CRM implementation.
This guide covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance. It also teaches how to design successful CRM systems for clients through clear processes, actionable advice, and informative case studies.
by Brett Baker
Amazon rating: 4.2/5
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This book, written by a real estate agent and coach, guides users in maximizing the potential of the Chime platform. Whether you are a new Chime user or an existing user, it offers practical guidance to overcome the learning curve and effectively leverage the platform’s features and prospective users.
The author demonstrates Chime’s unique advantages and showcases how top-producing agents use its CRM and IDX website builder. Christine Hahn, who read this book, says, “I am more efficient and on target with my leads creating more time for my family.“
by Paul Greenberg
Amazon rating: 4.2/5
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CRM at the Speed of Light is a comprehensive guide to customer relationship management (CRM) in the age of social media. It covers everything from the latest CRM trends and technologies to best practices for social CRM implementation.
Greenberg provides practical advice on how to use CRM to engage customers across all channels, build stronger relationships, and drive business growth. If you are looking for a comprehensive guide to CRM, this book is an essential read.
by Antonios Chorianopoulos
Amazon rating: 4.8/5
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This handbook bridges the gap between analytics and practical marketing applications. Divided into three parts, it offers a methodological roadmap covering both business and technical aspects.
The book simplifies complex data mining algorithms, making them accessible to business users with no technical expertise in part two. It also features real-world case studies from various industries, demonstrating the usage of leading data mining tools like IBM SPSS Modeler, RapidMiner, and Data Mining for Excel in part three.
It empowers readers to apply data-driven insights to solve real business challenges in the world of CRM.
by Francis Buttle & Stan Maklan
This latest 5th edition remains an indispensable guide to CRM, offering unparalleled clarity on its definition, uses, benefits, and implementation. With a managerial perspective, the authors trace CRM’s role throughout the customer journey stages of acquisition, retention, and development.
This theoretically robust yet managerially accessible book is richly illustrated with real-world technology examples supporting marketing, sales, and service teams.
This book incorporates new case studies, exercises, and discussion questions, emphasizing the managerial applications of CRM. It features updated content on emerging technologies and expanded coverage of customer experience, engagement, and journey management.
by Mark Tossell
Amazon rating: 4.6/5
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The book is your go-to guide for mastering the versatile CRM Analytics platform, formerly known as Tableau CRM and Einstein Analytics. With a hands-on approach, it equips you with the skills to harness the power of CRM Analytics quickly and efficiently.
Starting with the basics, Tossell provides detailed explanations and methodologies to build confidence in utilizing CRM Analytics for data extraction, transformation, visualization, and action. You’ll discover the platform’s business value, learn data integration techniques, create datasets, and design effective analytics dashboards.
With this guide, you’ll be adept at solving business problems with CRM Analytics, constructing dashboards, and automating data actions.
Top CRM Courses in 2024
You can also study CRM skills through online courses on Udemy and Coursera.
| CRM courses on Udemy
| CRM courses on Coursera
CRM Services
Many experts offer their CRM services. You can hire any of them on Fiverr:
| CRM services on Fiverr
Other best books you may want to read:
| Sales books
| E-commerce books
| Advertising books
| Marketing automation books
| Email marketing books
| Marketing psychology books
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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