In today’s digital age, copywriting has become essential for businesses and individuals. It involves crafting persuasive and engaging content that motivates readers to take action. Whether you want to improve your sales writing, content marketing, or advertising skills, these selected best copywriting courses can help you achieve your goals in 2024.
As we move into 2024, copywriting skills are becoming increasingly crucial for writers in various industries. With the rise of online marketing and e-commerce, businesses must create compelling copy that stands out. In the ongoing trends, copywriters need the skills of storytelling, Google’s E-E-A-T guidelines, personalization, and emotional intelligence. They should also be proficient in using AI writing assistants to brainstorm ideas and make their content SEO-friendly.
This article looks at the best training courses online in 2024. Whether you are a beginner looking to start learning the basics of copywriting or an experienced writer looking to study to the next level, I have curated the best online copywriting classes as far as I know. Let’s explore them on this page and choose the best one you want to enroll in.
The Best Copywriting Courses Online for Beginners in 2024
1. Copywriting secrets – How to write copy that sells
by Len Smith, Sean Kaye
Why this Udemy course is best for beginners:
- It covers core fundamentals, including persuasive writing principles, headlines, and calls to action, which form a solid foundation.
- Exercises to apply the concepts of copywriting that help you learn from theory to practice.
- A highly-rated copywriting instructor on the platform.
This course is for anyone who wants to learn how to write compelling and persuasive copy that sells products, services, ideas, or causes. It covers many skills, such as how to structure and write sales copy, apply the power of emotional drivers, write powerful calls to action, craft professional press releases, write case studies, web copy, white papers, and more. The course features over 3 hours of video lectures, downloadable real-life examples, exercises, and quizzes. It is rated 4.5 out of 5 stars from 42,572 learners.
2. Filthy Rich Writer Copywriting Academy
Why it’s suitable for beginners:
- Besides sales copy, you will learn foundational skills you can use in blogging, B2B services, social media, website copy, and more. You can choose your favorite niche for copywriting specialization.
- The course focuses on aligning your writing with your values and personality to build a genuine brand connection.
- With it, they offer access to fellow writers and support from the course creators. This helps you stay engaged and receive helpful feedback from experts.
Start learning from their free resources and articles about copywriting, the potential income, the value of copywriting certificates, responsibilities, and tips for success in the industry.
3. The Complete Copywriting Course: Write to Sell Like a Pro
by Codestars by Rob Percival, Tamsin Henderson, Rob Percival
Why it’s the best for beginners:
- You will learn various copy formats including website copy, email, ads, and more.
- It is great for self-paced learners and those who want to from the materials given over time.
- You will learn consumer behaviors to help you craft persuasive messages.
Business owners, marketers, and freelancers can learn timeless copywriting formulas, templates and tools to create copy that sells. It teaches using sales psychology, storytelling, emotional triggers, and persuasion techniques to compel your readers to take action. You will discover how to write copy for different media and platforms, such as websites, emails, landing pages, social media posts, ads, blogs, videos and more.
The course features over 3 hours of video lectures, interactive, lifetime access, and a certificate of completion. It is one of the bestsellers on Udemy with a high star rate 4.6 out of 5 from 87,210 students.
The Best Copywriting Courses with Certification in 2024
4. The Strategy of Content Marketing (University of California, Davis)
By Sonia Simone
Why this course stands out:
- It is excellent for learners to learn how to fit copywriting within overall content marketing plans.
- The course covers audience research, content calendars, and measurement – useful for freelancers and teams.
- University backing adds weight to your certification.
This course offered by Copyblogger and UC Davis teaches you core strategies for profitable content marketing. You will learn content marketing strategies, write compelling copy, build your professional brand, and put ideas into action. From 527,621 enrolled, it gets 4.5 out of 5 stars.
5. Google Digital Marketing & E-commerce Professional Certificate
By Google Career Certificates
Why this course stands out among others:
- You will learn how to leverage Google tools for search marketing. This helps you write your copy with SEO in mind and improve ad effectiveness.
- It is the right course for copywriters for online stores. You will also learn product page optimization techniques.
- As Google certifications are highly regarded, your certificate enhances your resume.
This online class trains you in digital marketing and e-commerce without any previous knowledge in under six months. Get high-demand skills in the current job market with this course. Learn from experts, work on practical projects, and get skills in Google Ads, Canva, and Shopify. The curriculum includes over 190 hours of interactive content and assessments designed to simulate real-world scenarios. This course gets a high rating of 4.8 stars out of 5 from 569,968 students enrolled.
The Best Courses for Advanced Copywriters in 2024
6. Modern Copywriting: Writing copy that sells in 2024
by Evan Kimbrell
Learn how to write copy that gets people to take action using the art and science of copywriting. Whether you are a business owner, a marketer, a freelancer, or a student, you will learn how to use proven techniques and strategies to create copy that sells.
In this Udemy course, you will learn how to understand your audience, competition, products, and brand’s unique voice. Use copywriting tactics such as structure, persuasion, emotion, power words, clarity, etc. Ultimately, you will understand how to write copy for different media and platforms.
The course features over 7 hours of video lectures and a certificate of completion. It gets a high star rating of 4.6 out of 5 from 43,028 students.
7. Alan Sharpe’s 30-hr Copywriting Masterclass + ChatGPT tips
by Alan Sharpe
Learn from today’s top Fortune 500 copywriters and master the top-paying copywriting assignments in demand. You will learn how to write white papers, landing pages, and Google ads from the course. It teaches the key elements of compelling copy, such as headlines, subheads, and CTAs.
The course showcases insights from real-world examples and lessons from an expert with over 30 years of experience. The course consists of 309 lectures and 32h 52m video content. Alan Sharpe’s course gets a 4.7/5 star rating from 19,298 students.
Free Copywriting Courses
If you want a quality course + certificate, the above premium courses are for you. However, visit platforms like Udemy, Alison, and Skillshare for free options. Search on YouTube; you will see many video courses.
- Udemy:Search for ‘copywriting’ on this platform, filter by “Free” option, and sort by star ratings. This will help you find trending courses.
- Alison:Search for “copywriting” and see courses from the results.
- Skillshare:This is a paid platform, but you can also find free courses.
- Copyhackers: Visit copyhackers.com and join a free email course for freelance copywriting concepts and mindset shifts.
- Moz:SEO is essential for web content writing. Check out their course at https://moz.com/beginners-guide-to-seo.
- Google Analytics: Learn a powerful copywriting skill with Analytics by measuring content performance at https://analytics.google.com/analytics/academy/.
Conclusion
Take advantage of our top course selections on the list above and enroll in one that suits your needs. Invest in your future career by learning to succeed in the ever-changing digital world. Start your journey to becoming a successful copywriter today!
Valuable Resources
Books & Courses
| Best copywriting books
| Top email marketing courses
| Best advertising books
| Best SEO copywriting courses
| Best content marketing books
Services
| Affordable content writing services
Tools
| Copywriting tools on lifetime deals (AppSumo)
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
