These selected best copywriting books help you sell more products, services, or offers. They guide you to increase the conversion rate of the action you want from your prospects. Check the books and read to enjoy increased sales and conversion better than ever.
What is Copywriting?
Writing a copy to persuade prospects or customers to take action related to a sales process is called copywriting. It is the art of writing to persuade prospects to get some action you want. For example, you apply copywriting skills when you create copies like:
- Product pages
- PPC ads
- PPC landing pages
- Social media ads
- Sales letter
- Email sales copy, etc.
It is different from content writing. In content writing, you write to educate or entertain people. So, the difference between the two forms of writing is the purpose. For example, if you create blog posts, whitepapers, newsletters, news articles, evergreen articles, tutorials, etc., that is content writing.
In copywriting, you need emotions, especially. An example is the emotion Fear of Missing Out (FOMO) that compels a consumer to purchase a product and not miss out on the benefits. Every marketer needs such persuasive emotions for their content to make or generate more sales, conversion or leads. Hence, they should read any of these top books that teach the art of copywriting.
Choose an interesting title on the following list and click on it to learn more details and buy from Amazon.
Best Copywriting Books for 2024
1. Copywriting: Successful writing for design, advertising, and marketing
by Mark Shaw & Gyles Lingwood
Rating: 4.8/5
The book is an excellent guide for anyone looking to improve their copywriting skills. The authors cover the fundamentals of copywriting, the importance of understanding your audience, the different types of advertising and marketing, and writing for digital media and social media. The book is written in an engaging and accessible style, with plenty of practical examples and exercises to help you apply the concepts quickly.
One of the most impressive aspects of the book is its focus on real-world examples and case studies. The authors draw on their extensive experience in the industry to provide readers with insights into how successful copywriters create copies that work. Overall, this book is an essential resource and a valuable addition to the bookshelf of anyone working with copywriting.
2. The Copywriter’s Handbook (4th Edition)
by Robert W. Bly
Rating: 4.6/5
Almost every copywriter knows this book, and everyone who wants to become a copywriter will find this book indispensable. This is an Amazon bestseller. In this entirely updated 4th edition, you’ll discover dozens of copywriting techniques. This copywriters handbook is for you, whether you create print or online ads, emails, and website content.
You too can write persuasively and clearly to get more attention and sell more products. The author reveals to you eight headlines that work great. Learn a 5-step motivating sequence and ten tips to boost your conversion and sales.
Read the 15 techniques – your emails will get more open and clickthrough rates. Also, create powerful lead magnets – you will get double response rates. Follow the ‘4 S’ formula – you can create clear, concise, and compelling copies. The ultimate copywriting book for copywriters, marketers, freelance writers, and small business owners!
A review on Amazon says, “This is a book that I will continually refer to. So many helpful tips and ideas covering different areas of marketing. Very helpful!”
3. Copywriting Secrets
by Jim Edwards
Rating: 4.7/5
In this book, the author gives ten reasons why people buy. The five most important reasons are these: People buy a product if it can make money, save money, save time, avoid effort, and escape the pain. The other five reasons are: People buy it if they get comfort, gain praise, feel more loved, feel great for health, and achieve popularity/social status.
How do you create a great copy to make someone buy your product or service with those things in mind? From this bestselling book, discover the right words that make people buy. Write offline or online copies, emails, or social media posts.
This author’s advice and writing secrets will make people click, call, pay, and buy from you. Great copywriting brings success and freedom. On the contrary, Jim Edwards says poor writing struggles forever and dies poor. No matter what you sell and whom you sell it to – this book is for you if you want to sell more.
An Amazon review says, “I’ve never come across a book so packed with value. I knew my copy sucked which is why I bought the book…”
4. Persuasive Copywriting2nd Edition
by Andy Maslen
Rating: 4.7/5
As many copywriting professionals are on the job, creating a successful copy today is becoming difficult. If you know the basics and seek more advanced techniques to gain a competitive edge, this book is for you. Go with practical insight into human decision-making and consumer engagement.
This guide inspires you to create an excellent copy in a competitive marketplace. Andy Maslen includes impressive interviews from leading ad agencies and copywriters worldwide in this survival guide.
One who has read the book writes on Amazon, “This book manages to educate on the world of copyrighting by connecting with emotion…”
5. Copywriting Made Simple
by Tom Albrighton
Rating: 4.6/7
The purpose of copywriting is to change what people think, feel, and do. How can you do it? The book is plenty of real-life examples that teach you how the ideas will work in the real world.
Useful illustrations and diagrams guide you through creating a powerful copy easily. Write for ad copy, web copy, direct mail, social media, and print media. The best copywriting book for beginners!
Katharine Wildman of the Writing Desk says, ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy – this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’
6. The Adweek Copywriting Handbook
by Joseph Sugarman
Rating: 4.7/5
Legendary copywriter Joseph Sugarman reveals how to create a copy that entices, motivates, and moves customers to buy. Write for print, online, or any medium. The author teaches you the entire copywriting process in this book.
He explains product and market research and getting ideas to polishing them to create brilliant content. Know the vital elements that make your text outstanding and use the emotional triggers that make people buy. You’ll also learn about all the tools and tactics you need to use. the best copywriting book of all time!
Joe Vitale, an author, says, “Sugarman is a living legend and by-God genius at writing…. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”
7. Copywriting Strategies
by Nicki Krawczyk
Rating: 4.7/5
Developing a winning messaging strategy is the most important component of any copywriting project. While it may sound like an oxymoron, it’s the single most important factor in success. This copywriting book will explain how to craft a message that will achieve success.
It must engage the reader and convey a strong message. This book covers the basic components of persuasive writing, common misunderstandings, and writing in the digital age. Learn real-life examples of excellent copywriting, create a compelling call to action, and other tips for marketing communications. Throughout the book, you will find many practical examples that illustrate the fundamentals of persuasive writing.
8. The Copywriter’s Workout
by Wendy Ann Jones
Rating: 5.0/5
The Copywriter’s Workout is a copywriting workbook designed to help you practice and improve your copywriting skills easily without the stress. Learn real-world exercises to build strong copywriting skills, identify your copy types, explore different niches, and create a portfolio.
The book chapters are structured in an easy manner to help you practice during short breaks. It also boosts confidence and efficiency in pursuing clients and building a successful business.
Wendy Ann Jones is a UK-based author and voice of customer copywriter who is passionate about helping others develop their skills and passions.
9. Copywriting Frameworks, Formulas and Checklists
by Kit Sadgrove
Rating: 4.6/5
This book covers the benefits of using copywriting frameworks to improve writing speed, and discusses why frameworks are important for different copywriters. It includes 21 frameworks and systems, along with 35 templates, concepts, and strategies to help you write your copies quickly.
The book also teaches you about advertising for various types of media and provides examples of frameworks for them. The author, Kit Sadgrove, has extensive experience in copywriting for diverse clients and has a popular copywriting course run by him.
10. ChatGPT For Copywriting
by Mark Silver
Rating: 4.7/5
This book tells you the current role of AI to use in copywriting and encourages copywriters to use it as a tool to compete with others. Learn the benefits of using AI to save time, make more money, and beat the competition.
Learn the power of ChatGPT for copywriting to streamline your writing processes, enhance creativity, and improve content quality. In addition, the book provides a comprehensive guide to using ChatGPT for generating ideas, crafting outlines, and improving SEO skills to create a polished and persuasive copy. The author teaches about AI as a valuable tool for modern copywriting success and helps to stay ahead of other ChatGPT users.
Mark Silver helps people overcome their financial obstacles through his books, courses, and programs.
Top Copywriting Courses
Check these training courses with video lessons and tutorials. They are the top-selling courses. Enroll in a copywriting course you like and learn on the go. Watch the online lectures anywhere and at any time on your mobile phone, laptop, or tablet. You’ll discover new writing secrets and hacks. No matter you are a beginner or a skilled writer, the courses teach you professional skills and tips and tricks. Click the link below:
Copywriting Tools
AI tools like ChatGPT, CopyAI, Writesonic, Jasper, and Google Bard can write a great copy without the need of much editing. Check them out from these links:
| Best free and paid AI writing assistants
| Appsumo’s lifetime deals on copywriting tools
Copywriting Services
Many experienced copywriters are available on hire. You can use their services if you need a good copy for your business. This will save more time to spend in other areas of your business.
Whether you want a writer for your sales pages, ad copies, website copywriting, blog posts, or articles, here is a service for you. Click the link below:
Other best guides you might be interesting:
| Conversion rate optimization books
| Email marketing books
| Content marketing books
| Advertising books
| Sales books
I hope you enjoyed the list of the best copywriting books to improve your writing skills. Please share this page with your friends and loved ones on social media platforms. It will let them help to find good copywriting books and courses. If you have any valuable comments, please leave them in the comment box below.
Disclosure: Book images and ratings in this page are from Amazon. The images are properties of Amazon. And the key summaries given are from the descriptions of the books.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
The list is impressive and the writing is really brilliant! Especially, “How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Paperback” is the most amazing book for copywriting to me. By the way, I appreciate the reading. Thank you!