These selected best copywriting books help you sell more products, services, or offers. They guide you in increasing the conversion rate of the action you want from your prospects. Check the books and read to enjoy increased sales and conversion better than ever.
What is Copywriting?
Copywriting is writing a copy to persuade prospects or customers to take action related to a sales process. It is the art of writing to convince prospects to get some action you want. For example, you apply copywriting skills when you create copies like:
- Product pages
- PPC ads
- PPC landing pages
- Social media ads
- Sales letter
- Email sales copy, etc.
It is different from content writing. In content writing, you write to educate or entertain people. So, the difference between the two forms of writing is the purpose. For example, if you create blog posts, whitepapers, newsletters, news articles, evergreen articles, tutorials, etc., that is content writing.
In copywriting, you need emotions, especially. An example is the emotion Fear of Missing Out (FOMO) that compels a consumer to purchase a product and not miss out on the benefits. Every marketer needs such persuasive emotions for their content to make or generate more sales, conversions or leads. Hence, they should read any of these top books that teach the art of copywriting.
Choose an interesting title on the following list and click on it to learn more details and read from Amazon.
Best Copywriting Books for 2025
1. The Copywriter’s Handbook (4th Edition)
by Robert W. Bly
Rating: 4.6/5
Almost every copywriter knows this book, and everyone who wants to become a copywriter will find this book indispensable. This is an Amazon bestseller. In this entirely updated 4th edition, you’ll discover dozens of copywriting techniques. This copywriter’s handbook is for you, whether you create print or online ads, emails, and website content.
You too can write persuasively and clearly to get more attention and sell more products. The author reveals to you eight headlines that work great. Learn a 5-step motivating sequence and ten tips to boost your conversion and sales.
Read the 15 techniques – your emails will get more open and clickthrough rates. Also, create powerful lead magnets – you will get double response rates. Follow the ‘4 S’ formula – you can create clear, concise, and compelling copies. The ultimate copywriting book for copywriters, marketers, freelance writers, and small business owners!
A review on Amazon says, “This is a book that I will continually refer to. So many helpful tips and ideas covering different areas of marketing. Very helpful!”
2. Very Good Copy
by Eddie Shleyner
Rating: 4.9/5
This bestselling compelling guide teaches the art of persuasive writing based on Shleyner’s popular newsletter and distills over a decade of insights into 207 micro-lessonsthat cover both the mindset and practical techniques necessary for effective copywriting.
The book is divided into two main sections:
- Thinking Like a Copywriter: 110 lessons that focus on the mental frameworks and principles essential for creative thinking, storytelling, and understanding audience psychology.
- Writing Like a Copywriter: Actionable writing techniques, helping readers craft clear, concise, and emotionally resonant copy.
Each lesson is designed to be digestible and immediately applicable, making it suitable for both novice and seasoned writers. Shleyner employs a lively and conversational writing style, often using humor and personal anecdotes to engage readers and illustrate key points.
“Very Good Copy” has received widespread acclaim from readers who appreciate its practical approach and engaging style. It serves as both an inspirational resource and a practical handbook. For people in marketing, advertising, or content creation, this book equips them with the skills needed to produce compelling copy.
3. Copywriting: Successful writing for design, advertising, and marketing
by Mark Shaw & Gyles Lingwood
Rating: 4.7/5
The book is an excellent guide for anyone looking to improve their copywriting skills. The authors cover the fundamentals of copywriting, the importance of understanding your audience, the different types of advertising and marketing, and writing for digital media and social media. The book is written in an engaging and accessible style, with plenty of practical examples and exercises to help you apply the concepts quickly.
One of the most impressive aspects of the book is its focus on real-world examples and case studies. The authors draw on their extensive experience in the industry to provide readers with insights into how successful copywriters create copies that work. Overall, this book is an essential resource and a valuable addition to the bookshelf of anyone working with copywriting.
4. Copywriting Secrets
by Jim Edwards
Rating: 4.7/5
In this book, the author gives ten reasons why people buy. The five most important reasons are these: People buy a product if it can make money, save money, save time, avoid effort, and escape the pain. The other five reasons are that people buy it if they get comfort, gain praise, feel more loved, feel great for health, and achieve popularity/social status.
How do you create a great copy to make someone buy your product or service with those things in mind? From this bestselling book, discover the right words that make people buy. Write offline or online copies, emails, or social media posts.
This author’s advice and writing secrets will make people click, call, pay, and buy from you. Great copywriting brings success and freedom. On the contrary, Jim Edwards says poor writing struggles forever and dies poor. No matter what you sell and whom you sell it to – this book is for you if you want to sell more.
An Amazon review says, “I’ve never come across a book so packed with value. I knew my copy sucked which is why I bought the book…”
5. Persuasive Copywriting2nd Edition
by Andy Maslen
Rating: 4.7/5
As many copywriting professionals are on the job, creating a successful copy today is becoming difficult. If you know the basics and seek more advanced techniques to gain a competitive edge, this book is for you. Go with practical insight into human decision-making and consumer engagement.
This guide inspires you to create an excellent copy in a competitive marketplace. Andy Maslen includes impressive interviews from leading ad agencies and copywriters worldwide in this survival guide.
One who has read the book writes on Amazon, “This book manages to educate on the world of copyrighting by connecting with emotion…”
6. Copywriting Made Simple
by Tom Albrighton
Rating: 4.6/7
The purpose of copywriting is to change what people think, feel, and do. How can you do it? The book is plenty of real-life examples that teach you how the ideas will work in the real world.
Useful illustrations and diagrams guide you through creating a powerful copy easily. Write for ad copy, web copy, direct mail, social media, and print media. The best copywriting book for beginners!
Katharine Wildman of the Writing Desk says, ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy – this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’
7. The Adweek Copywriting Handbook
by Joseph Sugarman
Rating: 4.7/5
Legendary copywriter Joseph Sugarman reveals how to create a copy that entices, motivates, and moves customers to buy. Write for print, online, or any medium. The author teaches you the entire copywriting process in this book.
He explains product and market research and about getting ideas to polishing them to create brilliant content. Know the vital elements that make your text outstanding and use the emotional triggers that make people buy. You’ll also learn about all the tools and tactics you need to use. One of the best copywriting books of all time!
Joe Vitale, an author, says, “Sugarman is a living legend and by-God genius at writing…. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing.”
8. The Copywriter’s Workout
by Wendy Ann Jones
Rating: 5.0/5
The Copywriter’s Workout is a copywriting workbook designed to help you practice and improve your copywriting skills easily without the stress. Learn real-world exercises to build strong copywriting skills, identify your copy types, explore different niches, and create a portfolio.
The book chapters are structured in an easy manner to help you practice during short breaks. It also boosts confidence and efficiency in pursuing clients and building a successful business.
Wendy Ann Jones is a UK-based author and voice of customer copywriter who is passionate about helping others develop their skills and passions.
9. Copywriting Frameworks, Formulas and Checklists
by Kit Sadgrove
Rating: 4.4/5
This book covers the benefits of using copywriting frameworks to improve writing speed and discusses why frameworks are important for different copywriters. It includes 21 frameworks and systems, along with 35 templates, concepts, and strategies to help you write your copies quickly.
The book also teaches you about advertising for various types of media and provides examples of frameworks for them. The author, Kit Sadgrove, has extensive experience in copywriting for diverse clients and has a popular copywriting course run by him.
10. Tested advertising methods
by John Caples
Rating: 4.7/5
This seminal work was first published in 1932 and continually updated, with the fifth edition revised by Fred E. Hahn. The book is celebrated for its rigorous, scientific approach to advertising, emphasizing the importance of testing and measuring the effectiveness of ads rather than relying on intuition or creativity alone.
Caples’ insights into consumer psychology and the importance of clarity and simplicity in messaging remain relevant across different media platforms today, including print, radio, television, and digital advertising. The book is regarded as an essential resource for marketers and copywriters alike. Its blend of timeless principles and practical techniques makes it a valuable guide to enhancing advertising effectiveness and achieving measurable results.
11. Scientific Advertising
by Claude Hopkins
Rating: 4.3/5
The book is a foundational text in the advertising industry, revered for its systematic marketing approach. Hopkins is often credited with pioneering the concept of scientific advertising, emphasizing the importance of testing and measuring the effectiveness of advertisements.
Key Concepts
- Testing and Measurement: Hopkins argues that advertising should be treated as a science, where every campaign is an experiment.
- Headlines and Salesmanship: He stresses that headlines are crucial to capturing attention, asserting that they should account for a significant portion of an ad’s effectiveness.
- Psychology of Advertising: The book delves into understanding consumer behavior and psychology, advocating for specificity and clarity in messaging.
- Continuous Improvement: He encourages ongoing testing and refinement of advertising strategies to adapt to consumer responses and market changes.
Scientific Advertising has influenced countless advertising professionals, including notable figures like David Ogilvy, who regarded it as essential reading. The principles outlined by Hopkins remain relevant today, serving as a cornerstone for modern direct marketing practices. The book is a must-read for copywriters.
Copywriting Courses, Tools, and Services
| See copywriting training courses
| Best free and paid AI writing assistants
| Appsumo’s lifetime deals on copywriting tools
| Content writing and copywriting services
Other best guides you might be interesting:
| Conversion rate optimization books
| Email marketing books
| Content marketing books
| Advertising books
| Sales books
I hope you enjoyed the list of the best books on copywriting. Please share this page with your friends and loved ones on social media platforms. It will let them help to find good copywriting books and courses. If you have any valuable comments, please leave them in the comment box below.
Disclosure: Book images and ratings in this page are from Amazon. The images are properties of Amazon. And the key summaries given are from the descriptions of the books.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
The list is impressive and the writing is really brilliant! Especially, “How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Paperback” is the most amazing book for copywriting to me. By the way, I appreciate the reading. Thank you!