ChatGPT is a cutting-edge language model that can help digital marketers create high-quality content, generate ideas, and optimize their marketing strategies. Taking a ChatGPT course can provide you with the necessary skills and knowledge to use this AI technology effectively. On this page, you will see the best ChatGPT courses selected from Udemy and Coursera to help you improve your marketing strategies and achieve your goals in 2025.
Benefits of taking ChatGPT courses for digital marketers
The popularity of ChatGPT is everywhere. You can use it as a powerful tool. The online video courses teach you the advantages of using this AI tool in digital marketing, including:
- Content creation: Generate high-quality content quickly and easily. This is particularly useful for creating blog posts, copywriting, social media updates, and email newsletters.
- Idea generation: Generate new and creative ideas for your marketing campaigns.
- Personalization: Personalize your marketing messages to individual customers, improving the customer experience and increasing conversions.
- Search Engine Optimization: Improve your SEO skills and campaigns.
- Integration: Integrate it into various marketing channels such as websites, social media platforms, or messaging apps.
- Marketing research: Generate insights and analytics that can inform your marketing decisions.
- Automation: Automate repetitive tasks, such as responding to customer inquiries, saving time and resources.
- Cost-effective: ChatGPT is a cost-effective solution, as it eliminates the need for expensive marketing agencies or consultants.
Some successful digital marketing campaigns with ChatGPT:
ChatGPT was created by OpenAI. Hugging Face used it to develop a machine-learning model. The campaign was successful, resulting in a significant increase in website traffic and sales. And, HubSpot used ChatGPT to create social media content for their marketing campaigns. They were successful in generating engagement and increasing brand awareness.
Top Best ChatGPT Courses for Digital Marketers in 2025
1. ChatGPT Masterclass: The Guide to AI & Prompt Engineering
by Robin & Jesper
Rating: 4.7/5 • 33,072 learners
130 lectures • 22h 52m • All levels
Last update: December 2024
This ChatGPT Masterclass is a comprehensive and transformative journey into the world of AI and prompt engineering. It covers everything from understanding and mastering ChatGPT to applying it in real-world scenarios and transforming your career with AI. The course provides hands-on exercises, practical applications, and a deep dive into prompt engineering, which is crucial for getting the most out of AI tools.
The course is designed for a wide range of learners, including AI enthusiasts, content creators, digital marketers, professional writers, and more.
If you’re looking to stay ahead in the AI-dominated era, this masterclass is a valuable investment.
2. How to use ChatGPT and Generative AI to help create content
by Justin B
Rating: 4.5/5 • 115,134 learners
75 lectures • 6h 33m • All levels
Last update: January 2025
This course explores the world of generative AI and language models from ChatGPT and Google Bard with Gemini to Dalle-2, Dalle-3, Meta Imagine, and Midjourney. You will learn not only how to generate text and fine-tune AI models for specific tasks but also how to create generative artwork, including images, videos, and other media.
The hands-on projects, such as writing blog posts, creating code snippets, coding websites, and generating artwork, will provide practical experience and help solidify the concepts covered in the course. By the end, participants will have a deep understanding of how to use large language models like ChatGPT, Gemini, Claude, and others to create a wide range of content and artwork.
This course is ideal for entrepreneurs, content creators, digital marketers, software engineers, and anyone looking to leverage generative AI to enhance their work and creativity.
3.ChatGPT Complete Guide: Learn Generative AI, ChatGPT & More
by Julian Melanson, Benza Maman, Leap Year Learning
Rating: 4.5/5 • 245,770 learners
444 lectures • 29h 35m • All levels
Last update: January 2025
This bestselling ChatGPT course provides training in using various AI tools. The course also includes new content, a “Prompt Engineering Guide,” and additional video lessons. It aims to help you improve your skills in using AI for tasks such as writing, content creation, and productivity. Learn with this course:
- Content creation, information synthesis, and rapid learning through effective prompt engineering
- Turn ideas into paid work, reach new audiences, and scale projects
- Productivity
- Targeted content/text generation, trend capitalization, ad creation, newsletters, and media campaigns
- AI Voice Tools, A, AI Photo Tools, AI Writing Tools, AI Music Tools, Branding, DALL-E 2
- Workflow streamlining, task automation, and data-driven decision-making insights
- Midjourney: Create personalized images using prompts, parameters, and modifiers
- Coding: Programming fundamentals, algorithms, debugging, and documentation.
4. ChatGPT: Complete ChatGPT Course For Work 2025 (Ethically)!
by Steve Ballinger, MBA
Rating: 4.5/5 • 209,903 learners
62 lectures • 7h 41m • All levels
Last update: January 2025
This Udemy course is excellent for those who want to learn how to use ChatGPT to increase productivity, improve writing skills, and streamline regular tasks. The instructor provides hot tips that many may not be aware of, enabling digital marketers to make the most out of the tool.
You will learn a wide range of applications for ChatGPT, including email, report writing, blogs, presentation scripts, code debugging, translation, and summarizing long documents, among others.
This training course demonstrates many ways in which you can use the chatbot to educate you in both soft and hard skills. This provides an almost limitless potential for you to expand your knowledge and skill set. Additionally, learn from a demo of many ways digital marketers can use the technology at work and in personal ways.
5. ChatGPT Masterclass – Build Solutions and Apps with ChatGPT
by Henry Habib
Rating: 4.3/5 • 33,733 learners
85 lectures • 6h 41m • All levels
Last update: January 2025
This masterclass helps you expand your skill set and create unique business solutions. It offers a comprehensive understanding of the OpenAI API and ChatGPT capabilities, advantages, and disadvantages. Learn to integrate ChatGPT into various business platforms, including Outlook, Teams, Excel, and Power Automate.
By taking this ChatGPT class, you can create full business applications and solutions effectively. The instructor also covers how to integrate the AI tool into several no-code development applications, like Power Apps, Bubble, and Airtable. By learning these skills, you will be able to develop new and unique solutions that will save you time and money while creating value for your clients or businesses.
6. The Complete AI-Powered Copywriting Course & ChatGPT Course
by Ing. Tomas Moravek, SEO, Facebook Ads & Digital Marketing Academy
Rating: 4.6/5 • 120,461 learners
187 lectures • 26h 36m • All levels
Last update: Jan 2025
This comprehensive course on copywriting and content marketing teaches you in-depth on various aspects of writing and engaging with an audience. It covers ChatGPT, ChatGPT Plus with Plugins, YouTube scripting, and the power of storytelling. It also provides numerous templates for Facebook, LinkedIn, Twitter, Instagram, YouTube, and E-commerce, with practical examples for professional copywriting across different platforms.
- 50 writing assignments, and 60 interactive quizzes
- Master ChatGPT for content creation, SEO, social media, and blog concepts
- Advanced copywriting skills to convert website visitors into buyers
- Craft compelling outreach templates for influencer and blogger engagement
- E-commerce solutions and local SEO
- Professional templates for emails, blogs, sales letters, and ads
- Expert guidance to become a skilled content creator
- Copywriting for beginners and the psychology behind persuasion.
The instructor won the Internet Efficiency Award in 2016 for his Digital Marketing Strategy and now this comprehensive course on Udemy for Content Marketing and Copywriting aims to take learners from novice to expert and promises to provide extra value.
7. ChatGPT Crash Course: Introduction to ChatGPT for Work
by Jacob Coccari
Rating: 4.5/5 • 12,968 learners
62 lectures • 3h 44m • All levels
Last update: September 2024
This course is a fantastic opportunity to master the art of prompt engineering and AI. It’s designed for both technical and non-technical individuals. The focus on writing prompts effectively rather than overwhelming you with hundreds of examples is a refreshing approach that emphasizes quality over quantity.
The syllabus covers everything from the basics of prompt engineering and setting up a ChatGPT account to mastering advanced techniques and applying them across various business domains. The hands-on examples and practical applications will help you see the real-world benefits of these skills, whether you’re writing and editing, conducting research, ideating, or analyzing data.
By the end of the course, you’ll have a deep understanding of prompt engineering and be ready to apply these skills to enhance your productivity and business processes. It’s a great way to level up your career and unlock the full potential of AI communication.
8. Prompt Engineering for ChatGPT (Coursera)
By Dr. Jules White
Rating: 4.8/5 • 372,652 learners
18 hours • Beginners
The Coursera course discusses the growing importance of large language models like ChatGPT in various aspects of life and business. It highlights the potential uses of ChatGPT, such as tutoring, meal planning, software development, and cybersecurity improvement.
This certificate course teaches you how to effectively use generative AI tools through writing good prompts, ultimately enhancing productivity and creativity. The course promises to equip students with strong prompt engineering skills for diverse tasks.
This ChatGPT certificate course is part of the Prompt Engineering Specialization to learn new concepts from industry experts, gain a foundational understanding of a subject or tool, develop job-relevant skills with hands-on projects, and earn a career certificate.
9. The Ultimate Guide To ChatGPT & Midjourney
by Colt Steele
Rating: 4.6/5 • 10,823 learners
128 lectures • 11h 28m • All levels
Last update: August 2023
This course is a no-nonsense, practical guide to harnessing the power of ChatGPT and Midjourney to enhance productivity and creativity. It’s designed to provide real-world applications and practical tips, making it suitable for everyone from beginners to seasoned developers.
Here’s a quick overview of what you’ll learn:
- Practical Understanding of ChatGPT: Setup, interface, settings, and editing prompts for both GPT-3.5 and GPT-4.
- Prompt Engineering: Mastering a standard prompting blueprint, n-shot prompting, output templates, incremental prompting, and self-critical prompting.
- ChatGPT Plugins and Features: Exploring plugins, the temporarily disabled web browsing feature, and the new Code Interpreter for data analysis and visualization.
- Developer Workflows: Enhancing developer workflows and code quality with ChatGPT (requires some coding experience).
- Image Generation with Midjourney: Learning commands and parameters, writing effective prompts, and creating photorealistic images, marketing graphics, YouTube thumbnails, and logos.
- Advanced Midjourney Features: Custom zoom, remix mode, weighted multi-prompts, permutation prompts, image prompts, and more.
This course is ideal for anyone looking to improve their daily workflows, whether you’re a student, teacher, hobbyist, or professional.
Free ChatGPT Training Courses
Free courses usually lack many useful tips and tricks. However, if you are a beginner, you can enroll in these free classes without a course fee. You won’t get a certificate:
How to choose the right ChatGPT course for you
When choosing a ChatGPT course, it is important to ensure that you select the course that meets your needs. Here are some tips on how to choose the right course for you from the list:
- Determine your level of experience: If you are new to ChatGPT, you should look for beginner courses. On the other hand, if you are an experienced user, you may want to consider more advanced courses that focus on creating applications with it.
- Check the course content: Click on the title link of any course on the list above, read through the course description and check the content to ensure that it aligns with your learning objectives. Make sure that the course covers the specific topics you want to learn about.
- See the instructor’s experience: The instructors of the selected courses are well-versed in teaching ChatGPT. You can check their credentials and read reviews from previous students to gauge the quality of their instruction.
- Look for interactive features: The courses offer interactive features such as quizzes, assignments, and projects and help you apply what you have learned.
ChatGPT is a powerful tool that can greatly enhance the digital marketing skills of individuals and businesses alike. With the ability to generate text, provide translations, and automate tasks, this exciting tool can save time and increase productivity. Udemy and Coursera online courses are available for any experience level and budget.
Taking or enrolling in a ChatGPT course can enhance your digital marketing strategies and stand out in a competitive market.
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
