Many of the marketers do local businesses. They use their own best marketing techniques, but most of them still struggle to get local customers. If you do a local business and fail to get customers from your area or any specific area you target, check these best books for local business marketing and SEO for 2024.
Small business owners require a unique set of marketing skills that differ from global marketers. They need a special focus on local marketing techniques and analysis of behaviors of nearby buyers. If you do business locally, you should look at the local listings of Google and other search engines and the competitiveness in the search results. Here, these small business marketing books will help your business find at the top of local listings of Google, Bing, and other search engines.
Learn the local marketing and SEO techniques from marketing gurus to grow your business to the next level this year. Click on your favorite book title to view more details at Amazon. Kindle eBook editions are also available for instant reading.
by Roger Bryan
Amazon rating: 4.6/5
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This book shares local marketing SEO secrets from the top thought leaders for ranking fast and driving organic traffic. They include Mark Lukenbaugh about Google My Business (GBM) and great insights on how to rank your GMB, Allison Lee about optimizing eCommerce product pages and outranking your competitors, Richard Lorenzen about PR for your SEO campaign for more organic exposure and traffic, Justin Sanger about different Google advertising programs addressing the impact on local search and others.
A reader says on Amazon, “Great book, very informative. Well written. Learned some important knowledge.”
by Krista Mashore
Amazon rating: 4.7/5
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The book teaches you how to use digital marketing strategies to attract more customers, increase your profits, and become the authority in your local area. It covers how to create a powerful online presence, use social media platforms, and leverage video marketing, email marketing, content marketing, and online reviews to build trust and loyalty.
This book also teaches you how to optimize your website, landing pages, and SEO, and measure and improve your digital marketing performance using analytics and tools. Moreover, the book provides case studies, examples, and templates useful for your local business. A practical and comprehensive guide that can help to grow your local business!
by Scott Channell
Amazon rating: 4.5/5
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The author says business owners must choose a strategy before choosing marketing tactics. From this book, learn step by step to build a strong foundation for your local marketing and win more clients, two things to increase your success rate, core principles of local marketing success, marketing plans, and more.
One who has read the book says on Amazon, “I find this series of books very informative and I’m always referring back to particular sections.”
by Roberto Torres
Amazon rating: 4.4/5
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This small business marketing book makes small businesses easier do their local business. Author Roberto Torres helps to identify your audience and impact the people.
In the handbook, you’ll learn the 3 P’s of local small business marketing – to build an effective online marketing campaign, impact your community, and help others do the same.
by Perry Marshall and Talor Zamir
Amazon rating: 4.5/5
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This book is from AdWords expert Perry Marshall, and local marketing expert Talor Zamir teamed up to build a local business marketing success. In this guide, you’ll learn the framework of local paid search, mobile, and SEO campaigns. Topics on local search, local listing, social media outreach, and compelling content development make this book outstanding.
Learn more about capturing qualified leads from Google AdWords and Bing, components of a high-converting campaign, and Facebook advertising. A complete guide to building a local marketing campaign!
by George Nenni
Amazon rating: 5.0/5
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This latest second edition of the book teaches you how to optimize your Google Business Profile for your local business. Google Business Profile is a free online platform where you can list your key business information, such as address, contact details, photos, and reviews to get found on Google Search and Maps.
The book shares everything about how to claim and verify your Google Business Profile, optimize your profile, upload photos and videos, manage and respond to customer reviews and questions, measure your profile performance, and avoid common mistakes and pitfalls.
The author provides case studies, examples, and best practices from successful car dealers. You can use the techniques outlined in the book in any type of local business you are running.
by Jack Jostes
Amazon rating: 4.8/5
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A must-read for you. You’ll learn how to use SEO, social media marketing, and digital marketing to get the results you desire. It’s full of actionable tips, tricks, and valuable resources to help you achieve your goal. Read this book and learn the author’s 9-year experience in marketing tactics to get your business found online.
Check this year’s best video training courses for local SEO and business marketing. Learn from the instructors about local search ranking techniques, Google Maps, Google My Business, voice search for local businesses, and more. Click on the following link and enroll in a course:
Many freelancers who can help you are on Fiverr. For local citations, local SEO rankings, Google Maps, Google My Business listing, local directory listing, link building, and more, their services can help you achieve success for a small charge. It will also save a lot of your time and work. Click the link below:
Other top-best books to read:
| Best SEO books
| Best marketing analytics books
| Best marketing psychology books
| Free digital marketing eBooks
| Best SEO video courses
| Other marketing books
Please leave your valuable comment below. If you are happy with the recommendations, please share this page with your friends and loved ones to help them find the best books for local SEO and marketing.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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I have learned huge knowledge from here. I am waiting for your updates..
thanks for your information...citiation also helps to drive local traffic for our website
One of my tech friend was just telling me about this Google SEO Playbook 2019 book and now I've also seen your list too. I think I've to get this book.
Thanks for mentioning it.
I would definitely love to read this Books as they seems to be so interesting. Thank you for spreading about this Books.