Artificial Intellegence

10 Best AI Marketing Courses for Marketers in 2025 (Free & Paid)

We live in an era where artificial intelligence is transforming industries, and digital marketing is no exception. From crafting compelling content to automating repetitive tasks, AI has become an indispensable tool for marketers. Are you harnessing the power of AI in your daily marketing efforts? If not, these carefully curated and best AI marketing courses can train you to become a more efficient, AI-driven marketer. 

AI is a game-changer today and mastering it can benefit your marketing profession or anywhere. The benefits are many, I can say shortly:

  • Increased Efficiency: Use AI tools, so you can streamline your workflows, and more done in less time.
  • Competitive Edge: AI skills are in high demand and marketers who understand how to use AI effectively stand out in their profession, career, or anywhere.
  • Improved Campaigns: Use AI insights for optimizations; you can grow with higher engagement, conversions, and ROI.
  • Cost Savings: AI reduces your workload and cost, and minimizes errors, ultimately saving your valuable time.
  • Future-Proofing: AI continues evolving, and mastering it will make you outstanding in the ever-changing marketing landscape.

How to Get Started

If you start leveraging AI in your marketing efforts or perfecting your skills, now is the time to start. Enrolling in an AI marketing course below will guide you to become a capable AI marketer with the knowledge and hands-on experience needed to integrate AI tools and techniques into your strategy. Pick a course – free or paid and upgrade your skill and job, and earn more than ever. 

Best AI Marketing Courses in 2025

1. The Complete AI Guide: Learn ChatGPT, Generative AI & More

By: Julian Melanson, Benza Maman, Leap Year Learning

Course ratingDurationSkillCost
4.5/5 Approx. 32.5 hoursAll levelsPaid
Platform: Visit Udemy

 

Overview: From this comprehensive course, you will master over 50 cutting-edge generative AI tools. Designed by seasoned experts, the class offers a blend of hands-on practices and insightful lectures, helping learners to create, automate, and innovate like never before. This course has you covered with actionable strategies and expert guidance.

Course content:

  1. ChatGPT Essentials: Fundamentals of ChatGPT, prompt engineering, and crafting powerful AI-driven responses.
  2. AI for Productivity: In your daily schedule, tasks for faster goals with AI.
  3. Generative AI for Marketing: Content creation, trend capitalization, and AI-driven advertising campaigns.
  4. AI Multimedia Tools: Innovative AI solutions for video, voice, and photo creation.
  5. Coding with AI: Programming skills with the integration of AI for debugging, algorithms, and more.
  6. Custom AI Workflows: Creating AI tools tailored to your personal and professional needs.
  7. AI for Business & Automation: For workflows, repetitive tasks, and data-driven insights.

Why You Should Enroll: Unlock limitless potential across creative, personal, and professional domains. With expert-led lessons, immersive exercises, and a diverse set of tools, this course empowers you to work smarter and more effectively. 

2. Artificial Intelligence in Marketing

By: Rajkumar Venkatesan

Course ratingDurationSkillCost
4.6/5 Approx. 10 hoursBeginnerFree
Platform: Visit Coursera

 

Overview: This course, developed at the Darden School of Business at the University of Virginia, guides learners through the pivotal forces driving AI-powered marketing strategies: algorithms, networks, and data. Led by Professor Rajkumar Venkatesan, the course teaches a blend of theoretical insights and practical examples from industry leaders such as Ford, Netflix, and The Washington Post, demonstrating AI’s innovative impact on competitive advantage.

Course content:

  1. What Is AI? (Module 1 – 2 hours): Fundamental concepts of Artificial Intelligence and its implications.
  2. Networks and Network Effects (Module 2 – 2 hours): How businesses use networks and the compounding benefits of network effects.
  3. Data-Driven AI (Module 3 – 2 hours): AI to enhance marketing strategies and customer engagement.
  4. AI Relationship Moments (Module 4 – 3 hours): Customer experiences through AI relationship moments.

Why You Should Enroll: Master the art of blending AI into marketing practices to thrive in this era of rapid technological advancement. With engaging examples, real-world applications, and insights from experts, learn AI tools for building sustainable competitive advantages and enhancing customer relationships in profound and measurable ways. 

3. Digital Marketing Masterclass: AI & Social Media Marketing

By: Phil Ebiner, Diego Davila, Video School, Backyard Courses

Course ratingDurationSkillCost
4.4/5Approx. 71 hoursAll LevelsPaid
Platform: Visit Udemy

 

Overview: Guided by industry experts Phil Ebiner and Diego Davila, this course equips you to thrive in today’s fast-paced marketing environment. From mastering generative AI tools to leveraging social media platforms and optimizing your brand’s online presence, this course covers it all. Learn at your own pace and see real-world results with this Udemy course.

Course content:

  1. Digital Marketing Basics: Business and target audience definition, branding, and content marketing essentials.
  2. AI for Digital Marketing: Practical applications of ChatGPT, AI marketing funnels, and creating content with AI tools.
  3. Social Media Marketing: Strategies for Facebook, Instagram, LinkedIn, Pinterest, and more to grow your audience.
  4. Online Advertising: Effective techniques for Google Ads, Facebook Retargeting, and Instagram Ads.
  5. Content Creation and Marketing: Engaging YouTube videos, podcasts, and blog posts to amplify your brand.
  6. Advanced Marketing Tools and Analytics: AI chatbots, Canva for graphic design, SEO tools, and Google Analytics.

Why You Should Enroll: This masterclass can help you transform your digital marketing strategies. With over 70 hours of hands-on lessons, tools, and case studies, you’ll gain confidence in leveraging AI, crafting compelling campaigns, and driving measurable results. 

4. AI for Marketing: Build & Implement an AI Marketing Strategy

By: Thalita Milan

Course ratingDurationSkillCost
4.5/5 Approx. 4 hours 56 minutesBeginnerPaid
Platform: Visit Udemy

 

Overview: This Udemy course empowers you with practical AI tools and strategies to revolutionize your marketing efforts. From building marketing funnels to creating compelling content, this course provides tips and tricks to achieve success in a fast-changing marketing landscape.

Course content:

  1. Overview of AI in Marketing (Module 1 – 24 minutes): The fundamentals of generative AI and AI applications in marketing.
  2. AI for Market Trends and Competitive Analysis (Module 2 – 22 minutes): Discovering valuable market insights to outsmart competitors.
  3. Building Customer Relationships with AI (Module 3 – 26 minutes): Leverage AI to enhance customer engagement and experiences.
  4. Mapping Marketing Funnels with AI Insights (Module 4 – 18 minutes): Designing and optimizing your marketing funnel.
  5. Content Creation Using AI (Module 5 – 31 minutes): Gen AI for creating blog posts, ads, and social media content.
  6. Building and Growing Email Lists (Module 6 – 31 minutes): Building a targeted email list with AI tools.
  7. AI for Lead Nurturing (Module 7 – 41 minutes): AI-powered strategies to increase conversion.
  8. Transforming Customers into Brand Advocates (Module 8 – 22 minutes): Strengthening customer loyalty and turning them into active promoters.
  9. AI for Marketing Analytics (Module 9 – 38 minutes): AI-driven analytics for marketing performance.

Why You Should Enroll: This course provides you with a robust set of skills to build impactful marketing strategies from scratch. By the end of the course, you’ll have a customized, AI-driven marketing strategy for your business needs.

5. Grow with AI: Your AI-Driven Growth Marketing Strategy

By: Thalita Milan

Course ratingDurationSkillCost
4.7/5Approx. 7 hoursBeginnerFree
Platform: Visit Coursera

 

Overview: This course introduces the transformative impact of AI in growth marketing, helping participants create efficient strategies to enhance customer engagement and boost sales. Designed for marketing professionals, growth hackers, business owners, and strategists, it teaches AI-powered tactics for every stage of the customer journey. You’ll learn how to implement AI tools and optimize campaigns to achieve remarkable business growth and revenue targets.

Course content:

  1. Create an AI-Powered Growth Marketing Strategy (Module 1 – 2 hours): Innovative marketing strategies using AI insights.
  2. Attract Potential Customers and Build an Email List with AI (Module 2 – 1 hour): AI tools to attract and connect with potential customers.
  3. Turn Prospects into Happy Customers and Advocates with AI (Module 3 – 2 hours): Strategies for converting leads into loyal customers and brand advocates.
  4. Optimize Your Growth Marketing Strategy with AI-Driven Analytics (Module 4 – 1 hour): Marketing approaches using AI-driven data insights.

Why You Should Enroll: Upskill as a marketer or drive strategic business growth with practical knowledge and tools learned from the course. The course has flexible learning options, hands-on assignments, and industry-relevant insights.

6. Google Digital Marketing & E-commerce Professional Certificate

By: Google Career Certificates

Course ratingDurationSkillCost
4.8/5 Approx. 6 months (10 hours/week)BeginnerFree
Platform: Visit Coursera

 

Overview: This comprehensive program, designed by experts at Google, teaches in-demand skills needed for a career in digital marketing and e-commerce. Through hands-on projects and interactive content, you’ll learn to attract customers, measure marketing performance, create engaging campaigns, and manage e-commerce platforms. No prior degree or experience is required.

Course content:

  1. Foundations of Digital Marketing and E-commerce (Course 1 – 12 hours): The basics of digital marketing and e-commerce strategies.
  2. Attract and Engage Customers with Digital Marketing (Course 2 – 14 hours): Techniques to draw in and connect with your audience.
  3. From Likes to Leads: Interact with Customers Online (Course 3 – 20 hours): Engaging ways to interact with customers online.
  4. Think Outside the Inbox: Email Marketing (Course 4 – 18 hours): Effective email marketing campaign designs.
  5. Assess for Success: Marketing Analytics and Measurement (Course 5 – 18 hours): Measure the performance of your marketing efforts.
  6. Make the Sale: Build, Launch, and Manage E-commerce Stores (Course 6 – 15 hours): Practical skills for building and running e-commerce platforms.
  7. Satisfaction Guaranteed: Develop Customer Loyalty Online (Course 7 – 22 hours): Building long-lasting relationships with your customers.

Why You Should Enroll: This certificate program is your gateway to thriving in the fast-growing fields of digital marketing and e-commerce. With expert guidance from Google, you’ll gain career-ready skills, build a compelling portfolio through practice-based projects, and prepare yourself for high-demand roles in marketing and e-commerce. 

7. AI for Marketing

By: HubSpot Academy

Course ratingDurationSkillCost
N/A2 hours 49 minutesBeginnerFree

 

Overview: This free course by HubSpot Academy is designed for marketing professionals, small business owners, and curious learners. It provides practical knowledge of using AI to supercharge content creation, personalize customer experiences, and optimize marketing strategies responsibly.

Course content:

  1. Introduction to AI for Marketers: AI’s role in modern marketing.
  2. How to Use AI in Marketing: Methods to integrate AI into marketing practices effectively.
  3. Better Prompts for Better Results: Skills to craft and evaluate AI-generated prompts for improved outcomes.
  4. AI Marketing Insights for Strategic Decision-Making: Data-driven strategic marketing choices.
  5. AI for Marketing Campaigns: Techniques for designing impactful AI-driven campaigns.
  6. Next Steps: AI for Marketers: Actionable steps for your AI marketing expertise.

Why You Should Enroll: This course offers the perfect blend of education and practical application. You’ll gain the confidence to transform your marketing strategies, craft personalized experiences for your audience, and critically evaluate AI tools. Best of all, it’s entirely free.

8. Generative AI for Businesses

By: Proactive Ideas

Course ratingDurationSkillCost
N/A1.5–3 hoursAdvancedFree
Platform: Visit Alison

 

Overview: Generative AI is revolutionizing industries by offering innovative ways to address complex business challenges. This course from Alison teaches to optimize business operations, particularly in marketing, sales, and customer service. With a strong focus on practical applications and ethical considerations, learners will explore how to integrate AI into their operations to drive efficiency and innovation.

Course content:

  1. Unlocking Business Success with Generative AI: Foundational concepts and frameworks of Generative AI and their applications in business.
  2. Integrating AI in Marketing and Sales: AI-driven strategies for improving customer engagement and sales outcomes.
  3. Ethics in AI: Critical ethical implications of AI adoption in businesses.
  4. Course Assessment: Test your understanding of the course.

Why You Should Enroll: This free course offers a good opportunity for you to explore the transformative power of Generative AI. With its focus on practical implementation, the program teaches you to seamlessly integrate AI tools into your business operations.

9. AI in Industry-Specific Applications

By: YouAccel

Course ratingDurationSkillCost
N/AApprox. 5–6 hoursIntermediateFree
Platform: Visit Alison

 

Overview: This online course introduces learners to advanced AI applications to transform business strategies, enhance operational efficiency, and address ethical challenges. Real-world examples provide valuable knowledge that can be applied across diverse industries.

Course content:

  1. Transforming Businesses with AI: AI technologies in reshaping industries and redefining business strategies.
  2. Course Assessment: Take the practical assessment to solidify your learning.

Why You Should Enroll: This free, CPD-accredited course offers invaluable knowledge for professionals seeking to stay ahead in their industries with the power of AI. You’ll gain skills to develop strategic approaches for your business needs, navigate AI’s ethical implications, and enhance decision-making processes. 

10. Become an AI-Powered Marketer

By: Michael Olaye

Course ratingDurationSkillCost
N/AApprox. 1 hourBeginnerFree

 

Overview: Marketers face the challenge of achieving more with fewer resources every day, and artificial intelligence is proving to be a game changer. This course, led by the accomplished Michael Olaye, introduces you to practical strategies and tools that will enhance your productivity and creativity. You’ll learn the core use cases of AI in marketing, from strategy development to campaigns and content creation, and discover innovative tools that top marketers use today.

Course content:

  1. Introduction and Welcome: Michael Olaye’s introduction to the course.
  2. How AI Works: The basics of AI and its evolution into today’s generative AI landscape.
  3. Prompt Engineering for Marketers: Crafting better prompts to maximize the potential of AI tools.
  4. AI for SEO, Content, and Social Media: AI tools for predictive analytics, competitor data, and streamlined marketing.
  5. Case Studies and Walkthroughs: Real-world examples, like Nike’s personalized marketing, and hands-on tool demonstrations for strategy, content creation, and more.
  6. Next Steps and Certificate: Complete the course to earn your Semrush Academy certificate.

Why You Should Enroll: This course teaches you AI strategies and tools to elevate your marketing efforts while saving time. Learn basic skills to integrate AI into your campaigns, create personalized customer experiences, and improve efficiency across the board. Complete the exam and get a Semrush certificate.

How to Choose the Best AI Marketing Course for You?

All the AI courses above are good to enroll in and start learning, whether free or paid. However, the best AI marketing course for you depends on your current skill and the field you want to focus on. Before choosing one, read these tips to help you select the right course for you:

  • Beginners: If you are starting in the field of artificial intelligence and marketing, choose free courses. But most free courses don’t usually offer a certificate. Platforms like Coursera and Alison charge a fee if you need one.
  • Advanced Marketers: If you want to upgrade your current AI marketing skills, choose the paid options.
  • Coursera: Their courses are for those who want an in-depth study on the topic and their certificates are well recognized.
  • Udemy: If you want in-depth study and hands-on learning from experts, Udemy courses are for you. They also give a simple certificate of completion.
  • Alison: Their courses are free. However, if you need an industry-recognized certificate, they charge you an affordable fee.
  • Semrush: Their courses are free and you’ll also get a free certificate of completion.

Other Courses & Books for Further Learning

Which AI marketing course will you choose? Leave your valuable comments below and share this page with your friends and loved ones.

Disclosure: We are partners or associates of Amazon and other top brands. We may earn a small amount from qualifying purchases without increasing the price. Please read our full affiliate disclosure here.

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Ibochouba Singh

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