We know that the latest AI advancements help us research, analyze, and turn ideas into realities faster and better in marketing. But how can we do this? How can we do it better than our competitors? The selected best AI marketing books are designed to help you excel and achieve marketing success.
Artificial intelligence helps us save time and effort. Once, we took 3 to 7 days to write and publish a high-quality blog post. But today, we can do it in minutes, and with even better quality. AI can assist us in every aspect of digital marketing—research, content creation, predictive analytics, brainstorming, automation, and more. In short, AI makes our lives easier.
However, while AI can help save us time and money, it can also lead to failures due to a lack of understanding. Improper use of AI outputs can repel valuable website visitors, reduce sales and conversions, and negatively impact search engine rankings. We need to use AI safely and effectively.
Read a few books from the list to learn about the capabilities of modern AI tools and how to use them properly for your marketing success—in every aspect of digital marketing. You’ll be amazed at the numerous unseen and neglected potentials of AI that are underutilized, as highlighted in these authoritative AI marketing books.
These best books on AI in marketing from my curation are based on positive feedback from multiple readers and recommendations from book reviewers. They include top-rated titles and Amazon bestsellers.
As of today, with the fast-changing trends in AI, I focus on newer books and editions. Your selection from the list should depend on your current skills and use cases. Choose, read, and become a more advanced marketer, business owner, blogger, or website owner by 2025.
Top AI Marketing Books
| Book Title | Author(s) |
|---|---|
| Marketing with AI For Dummies | Shiv Singh |
| The AI Marketing Canvas | Raj Venkatesan, Jim Lecinski |
| Personalized: Customer Strategy in the Age of AI | Mark Abraham, David C. Edelman |
| Machine Learning and Generative AI for Marketing | Yoon Hyup Hwang, Nicholas C. Burtch |
| The Modern AI Marketer in the GPT Era | Pam Didner |
| Marketing Artificial Intelligence | Paul Roetzer, Mike Kaput |
| The Marketer’s Manual on Generative AI | John Suarez, Aaron Lyles |
| Marketing Made Easier with ChatGPT | Denise Fay |
| The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance | Brian Lambert |
| AI Power Funnels | Ylva Bosemark |
| The AI Value Playbook | Lisa Weaver-Lambert |
| IRREPLACEABLE: The Art of Standing Out in the Age of Artificial Intelligence | Pascal Bornet |
| The AI-Driven Leader | Geoff Woods |
Best AI Marketing Books for 2025
1. Marketing with AI For Dummies
By Shiv Singh
Amazon rating: 4.5/5 • Released: 2024 • Pages: 400
This book is an introductory and transformative guide artificial intelligence can do for your marketing strategies. Shiv Singh looks at essential perspectives on using AI tools for content creation and SEO management, customer personalization, and more. The author teaches both theoretical frameworks and practical steps along with case studies to help marketers apply AI.
What You Will Learn
This guide teaches readers to use AI technologies to enhance their marketing workflows by personalizing customer interactions and improving campaign effectiveness. The book will help you understand ethical and legal issues while teaching strategies to excel in marketing campaigns driven by AI.
Who’s This Book for
Marketers at any level especially beginners who want to use AI to improve their marketing efforts.
2. The AI Marketing Canvas
By Raj Venkatesan and Jim Lecinski
Amazon rating: 4.4/5 • Released: 2021 • Pages: 272
A practical approach to AI in marketing tactics! You will learn a five-stage framework for effective AI implementation. Learn real-world examples from Google, Lyft, and Coca-Cola on how they AI and transform customer engagement and decision-making processes.
What You Will Learn
Methods to use artificial intelligence for enhancing personalization and optimizing customer journeys and driving business growth. The book guides on building team cultures that use AI technologies.
Who’s This Book for
Marketing professionals, CMOs, and business leaders who want to apply AI’s transformative power to develop smarter marketing approaches that focus on customers.
3. Personalized: Customer Strategy in the Age of AI
By Mark Abraham and David C. Edelman
Amazon rating: 4.8/5 • Released: 2024 • Pages: 288
This book is a strategic playbook to excel in personalization through AI. The authors introduce the “Five Promises of Personalization,” to understand customer needs, gain trust, tailor relevant content, and create powerful customer experiences. It includes case studies from industries like retail, healthcare, and technology and explains how to integrate personalization into business strategies effectively.
What You Will Learn
Explore how to harness AI for deeper customer engagement, optimize interactions at every stage of the customer journey, and unlock your potential for growth through advanced personalization techniques.
Who’s This Book for
Perfect for business leaders, marketing strategists, and customer experience professionals to build lasting customer relationships and drive competitive advantage.
4. Machine Learning and Generative AI for Marketing
By Yoon Hyup Hwang and Nicholas C. Burtch
Amazon rating: 4.7/5 • Released: 2024 • Pages: 482
A comprehensive guide for marketing professionals to integrate machine learning (ML) and generative AI (GenAI) into marketing strategies! It starts with the fundamentals of Python and progresses to advanced ML and GenAI techniques. Through practical examples and insights, the book walks through tools to predict customer behavior, craft personalized content, and drive ROI. It also highlights the ethical use of AI in marketing.
What You Will Learn
Discover how to leverage predictive analytics, advanced segmentation, and natural language processing for improved customer engagement. You’ll also learn AI-driven strategies, optimize KPIs like customer lifetime value, and design more effective A/B testing campaigns.
Who’s This Book for
Marketing professionals, data scientists, and ML engineers – also a great resource for business leaders and entrepreneurs eager to understand the future of AI-powered marketing.
5. The Modern AI Marketer in the GPT Era
By Pam Didner
Amazon rating: 4.7/5 • Released: 2024 • Pages: 116
This concise guide is written for marketing professionals looking to harness the power of AI in this GPT era. Pam Didner breaks down how to integrate AI into workflows, scale AI initiatives, and use generative AI effectively. This book includes practical tips and over 35 examples of AI prompts for AI tools like ChatGPT and Copilot while maintaining the human touch in marketing.
What You Will Learn
Gain insights into AI’s evolution, understand strategies for scaling AI across enterprises, and master the art of crafting better AI prompts. You will also learn the crucial role of data quality in AI and why human oversight remains essential.
Who’s This Book for
Perfect for B2B marketers, enterprise sales professionals, growth marketers, and content creators.
6. Marketing Artificial Intelligence
By Paul Roetzer and Mike Kaput
Amazon rating: 4.4/5 • Released: 2022 • Pages: 256
This popular book presents practical tips for integrating AI into marketing strategies. Paul Roetzer and Mike Kaput draw from years of research and interviews with AI experts in the book and explore how AI can revolutionize marketing by enhancing productivity, personalization, and performance. They focus on the potential of AI to simplify complex campaigns and turn vast data into actionable insights.
What You Will Learn
Readers will learn how to use AI tools for various marketing tasks such as content creation, SEO, and customer engagement. The book also guides evaluating AI vendors, implementing AI programs, and avoiding potential biases in AI-driven marketing efforts.
Who’s This Book for
Marketing professionals, business leaders, and entrepreneurs eager to unlock the transformative potential of AI in their marketing strategies.
7. The Marketer’s Manual on Generative AI
By John Suarez and Aaron Lyles
Amazon rating: 4.8/5 • Released: 2025 • Pages: 298
Suarez and Lyles present practical examples, actionable strategies, and a step-by-step roadmap to master AI in this book. They focus on leveraging AI tools to fuel innovation, streamline operations, and achieve measurable business growth. Written in a jargon-free style, the book demystifies complex AI concepts and provides real-world applications for marketing success.
What You Will Learn
Learn how to implement AI in marketing workflows, craft effective AI prompts, and use advanced AI techniques to boost efficiency and ROI. The book highlights ethical AI practices and tools for achieving competitive advantage in marketing.
Who’s This Book for
An invaluable read for anyone eager to unlock AI’s potential and go ahead in the evolving AI landscape.
8. Marketing Made Easier with ChatGPT
By Denise Fay
Amazon rating: 4.9/5 • Released: 2024 • Pages: 186
This practical guide simplifies and supercharges marketing efforts using ChatGPT. Author Denise Fay combines over 25 years of marketing expertise with actionable AI strategies to help businesses attract the right clients, grow revenue, and stand out in competitive markets. His six-stage “FAY WAY” framework, along with over 100 ChatGPT prompts, makes marketing smarter, not harder.
What You Will Learn
Explore how to use ChatGPT effectively to save time, spark creativity, and connect authentically with customers. The book discusses crafting compelling marketing messages, automating workflows, and leveraging timeless strategies to achieve measurable results.
Who’s This Book for
Solopreneurs, small business owners, and teams, and those who want to stand out with authentic, AI-powered marketing solutions.
9. The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance
Amazon rating: 4.9/5 • Released: 2025 • Pages: 582
This comprehensive guide is designed for business and IT leaders to integrate AI effectively into their organizations. Brian Lambert explores the concept of “data drag,” a major challenge to achieving digital transformation, and provides actionable frameworks, checklists, and tools to overcome it. With 35+ case studies and practical insights, the book provides useful tips in enhancing collaboration, decision-making, and competitive advantage.
What You Will Learn
AI initiatives with business goals, creating AI-ready environments, and driving organizational transformation! Readers will also learn about ethical AI usage, practical solutions to data challenges, and strategies to accelerate digital dominance.
Who’s This Book for
C-suite leaders, IT teams, consultants, and anyone who requires AI-driven innovation within their organization for long-term growth and agility.
10. AI Power Funnels
Amazon rating: 4.9/5 • Released: 2023 • Pages: 364
This book empowers online business owners, solopreneurs, and marketers to revolutionize their sales funnels by integrating artificial intelligence. Ylva Bosemark combines timeless marketing principles with cutting-edge AI tools to deliver practical frameworks and actionable strategies. The book contains over 100 illustrated diagrams that simplify the complexities of AI-powered marketing for businesses of all sizes.
What You Will Learn
Ways to use AI to increase traffic, enhance engagement, and boost sales—all while saving time and resources. You will also learn self-sustaining customer acquisition processes and leveraging AI tools for efficiency and growth.
Who’s This Book for
Small business owners, solopreneurs, e-commerce professionals, and marketers looking to scale their online sales and create lasting impact.
11. The AI Value Playbook
Amazon rating: 4.9/5 • Released: 2024 • Pages: 440
This book shows a strategic roadmap for business leaders to harness the transformative power of AI. The author walks through case studies and insights from over 20 leading AI practitioners to simplify complex AI concepts. Focusing on real-world applications, the book shows how businesses can overcome common challenges like “data drag” and drive value by integrating AI into their operations.
What You Will Learn
A practical, value-driven approach to AI implementation, how to align AI initiatives with business goals, and the ethical considerations of AI usage. The book contains eight detailed use cases and an actionable framework, with the tools to achieve measurable success.
Who’s This Book for
Designed for non-technical executives, board members, and business leaders to bridge the gap between data and AI knowledge to future-proof their organizations.
12. IRREPLACEABLE: The Art of Standing Out in the Age of Artificial Intelligence
Amazon rating: 4.6/5 • Released: 2024 • Pages: 304
You will learn a transformative framework for thriving from Pascal Bornet, a renowned AI expert. The book introduces the “Three Competencies of the Future” to help individuals and businesses stay ahead through rapid technological advancements. Packed with practical strategies and engaging stories, the book explores how to use AI while amplifying the unique human qualities that machines can never replicate.
What You Will Learn
Strategies to leverage AI for personal and professional growth, master essential human-centric skills, and safeguard your careers and businesses from the challenges of automation. The book also focuses on innovation, efficiency, and trust in this AI era.
Who’s This Book for
This guide is a must-read for professionals, parents, and business leaders looking to future-proof themselves, and organizations in this fast-evolving technological landscape.
13. The AI-Driven Leader
By Geoff Woods
Amazon rating: 4.7/5 • Released: 2024 • Pages: 304
This book is a practical and strategic guide for leaders who want to use the power of AI in decision-making. Geoff Woods provides actionable frameworks, real-world examples, and prompts to help leaders escape operational overwhelm and focus on strategic clarity. The author teaches how to integrate AI into everyday leadership practices and turn data into decisions while enhancing team productivity and achieving measurable results.
What You Will Learn
Learn how to leverage AI as a strategic thought partner, optimize workflows, and apply AI-driven insights to outperform competitors. The book includes tools to improve organizational efficiency and decision-making processes for greater impact.
Who’s This Book for
Executives, business leaders, and entrepreneurs who want to lead AI-driven innovation to grow their organizations.
More Learning Resources on AI and Marketing
Books
| Best ChatGPT books
| Best DeepSeek books
| Must-Read AI Prompt Engineering Books
| Best Digital Marketing Books
Courses
| Best AI in marketing courses
| Generative AI courses (Udemy)
| AI courses on business (Coursera)
| Free Generative AI courses (Alison)
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Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
