Before creating this page, I stumbled on the web to find a sensible list of the best LinkedIn marketing books. But I didn’t find any good list. Check this curated list. It will help your LinkedIn marketing to the next level.
LinkedIn is a perfect social media platform most businesses miss in their marketing strategies. Hence, I created this list for them.
If you think why LinkedIn marketing is essential, here are the excellent reasons you can’t ignore. Like other social media sites, you can advertise, participate in groups, post status updates, and invite others to join the network and do other things. It is a hotspot for referrals and resources and offers a personal presence for business success.
Unlike Facebook and other big names, on the other hand, LinkedIn is still a new platform unpolluted by information overload. By maintaining a LinkedIn presence, you can increase credibility with your followers, so referral traffic to your site or blog has a lower bounce rate, longer dwell time, and higher number of page views. The good news is that LinkedIn company pages and posts usually get higher search rankings in Google and other search engines. So, you get more visitors to your website.
Scroll down the page and view the best books about LinkedIn marketing here. Each title is specially selected so that you can get the most out of it for your marketing success this year. They are the most popular and bestselling guides recommended by experienced marketers. When choosing the books, I keep in mind to include the latest edition and those with quality reviews. But I also include here the bestsellers released in recent past years.
Click on the title link of any of your favorite LinkedIn books below and buy from Amazon. If the print edition is not available for delivery to your location, check the Kindle eBook or audiobook edition. Enjoy reading these highly recommended books and follow the best marketing and sales techniques to get a new height of success this year.
Best LinkedIn Marketing Books for 2024
1. Navigating LinkedIn for Sales: The Complete Guide to Social Selling, Sales Navigator and Account-Based Marketing
by Melonie Dodaro and Brian Galicia
Rating: 4.7/5
This new LinkedIn book is written for B2B sales professionals who want to excel at social selling on Sales Navigator. You will learn strategies for creating a compelling personal brand, using AI for content creation, maximizing Sales Navigator, and improving authentic relationship building.
The authors teaches you step-by-step for setting up Sales Navigator, engaging ideal buyers, and creating content using AI. Also, learn tips for identifying buyer intent, building relationships, and increasing your Sales Navigator ROI. The playbook covers foundations, strategies, and execution giving you a comprehensive guidance for sales success on LinkedIn.
The author Brian Galicia is a seasoned sales leader at Microsoft and he is recognized for his expertise in business process, CRM, social, and cloud solutions. And, Melonie Dodaro is a renowned authority in LinkedIn lead generation and social selling and developed an innovative social selling system that leverages LinkedIn, Sales Navigator, and AI tools to consistently increase lead generation and optimize sales processes.
2. The LinkedIn® Book For Sales and Marketing
by Scott Aaron
Rating: 4.6/5
According to Scott Aaron, LinkedIn is more effective than Facebook for lead generation, allowed more connections, and possible to earn more than Facebook and Instagram.
With LinkedIn, you can search, connect, message, and communicate with people globally as well as locally. So, it is a platform highly recommended for social networking. In this book, the author teaches you how to make the most of LinkedIn and grow your business with it. A must-read!
3. THE LinkedIn Branding Book
by Michelle B Griffin & Michelle J Raymond
Rating: 5.0/5
LinkedIn has unlimited potential to market a business. In this book, you’ll discover how to start with LinkedIn and put your branding steps to stand out on the platform as an employee or a business.
Learn from the interactive episodes, actionable takeaways, and lessons to get real results. Also learn the mistakes to avoid and steps to follow for a successful LinkedIn personal and business brand. A book featuring full of experiences in sales and marketing knowledge!
4. 60 Days to LinkedIn Mastery
by Josh Steimle, Virginie Cantin, Andy Foote, & 4 more
Rating: 4.5/5
It’s no secret that using LinkedIn can help you build a professional network and improve your sales. With over one billion professionals registered, it’s vital that you have a strong presence in the professional world.
Start with quality connections. By listing your skills on LinkedIn, you will increase your chances of getting messages from other people in your industry. This will also help you find the right job or partner to expand your business. This book will help you do all of this in just sixty days.
The book’s content organizes into short lessons that take 15 minutes each. If you do one class each day, you’ll be LinkedIn-master in 60 days. It will help you attract top employers and recruits, grow your business, and more. It’s worth a read. It’ll astound you how simple it is to get started. You’ll soon be able to leverage this powerful social networking site to make your business a success.
One of the readers says, “You won’t want to miss this book. Step-by-step instructions on how to make your LinkedIn presence a success. Make sure you are not skipping any of the tasks and the extra credits.”
5. LinkedIn Social Media Marketing
by Richard Hedberg
Rating: 4.6/5
This book discusses using LinkedIn for social selling and marketing. The author focuses on the platform’s potential beyond job seeking and he highlights strategies to optimize personal and business profiles, drive traffic, and create engaging content.
Learn cost-effective marketing techniques and easy content creation using ChatGPT in this guide. It helps your business to generate sales and traffic through LinkedIn.
The author Richard Hedberg is a successful entrepreneur who transitioned from a dissatisfying 9-5 corporate job to a financially stable life by investing in Airbnb rental properties. Having built many successful businesses, he aims to help others achieve financial freedom effectively.
5. LinkedIn For Dummies 1st Edition
by Joel Elad
Rating: 4.4/5
If you are a newcomer to the LinkedIn social networking site, this is the book for you. The social network boasts a staggering 660 million members from over 200 countries and presents you with the best way to market yourself and your business. Using LinkedIn as your passport to the professional world, this book will help you get the most out of this powerful tool. If you’re looking for a job, an investor, or building your network, this book is an excellent place to start.
The author provides an overview of how to use the site. It covers everything from how to create a profile to making valuable connections. This book will teach you to add content to your profile and search for opportunities. It will also show you how to create a compelling profile that will attract recruiters. It’ll even teach you how to conduct your job search. This book will be an excellent resource for anyone new to the social networking site.
Throughout the new text, you’ll learn how to use LinkedIn to grow your business and brand.
An Amazon review says, “I love the Dummy series to guide me in new things. As always, this book series delivers on direction and examples for using new technology to me.”
7. The Ultimate LinkedIn Sales Guide 1st Edition
by Daniel Disney
Rating: 4.6/5
This book by Daniel Disney will show you how to use the platform to your advantage. If you’re using social selling to connect with potential clients, you’re on the right track. With remote working and digital sales tools on the rise, more sales teams want to use social media platforms to increase productivity. But most don’t even know how to begin. This book is your first step towards social selling success.
The book will teach you to master the four pillars of social selling success. You’ll learn how to build the best profile, how to create great content, and how to build relationships with connected accounts. In addition to all the essential tips, it will also teach you how to write effective LinkedIn articles. This book will teach you all you need to know to get started for salespeople who are new to LinkedIn.
The book is an excellent resource for any salesperson, regardless of their level of expertise. It is more focused on communicating authentically with potential customers and clients. For this reason, the book is an excellent investment.
A reader writes on Amazon, “This is the book about LinkedIn I’ve been looking for. The author covers LinkedIn thoroughly and clearly and takes a step-by-step approach to what matters and what doesn’t; what works and what doesn’t.”
8.LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads
by Andrei Zinkevich and Ricardo Ghekiere
Rating: 3.9/5
This book is a comprehensive guide for B2B lead generation, discussing common challenges such as ineffective content, spamming, and high advertising costs. It focuses on creating a robust LinkedIn marketing strategy on how to use LinkedIn for generating high-quality leads through inbound marketing, and using social selling to create a stable flow of inbound B2B leads.
The book covers topics such as creating an ideal customer profile, optimizing LinkedIn profiles, understanding the LinkedIn algorithm, and aligning content marketing. The book is for CEOs, marketing, or sales managers.
The author Andrei Zinkevich is the founder of Getleado, a company that helps B2B Service-Based and Tech companies. He has been involved in B2B marketing since 2007 and has worked as a sales rep, trade marketer, and CMO before becoming a B2B marketing consultant.
8. Linked Inbound: 8 Social Selling Strategies to Generate Leads on LinkedIn
by Sam Rathling
Rating: 4.5/5
The book is the total experience of the author about LinkedIn written in an easy-to-read and practical way. Learn, master, and implement eight strategies to build your brand, close more sales and achieve everything you dream.
Sam could generate £10 million last year and has revealed everything you can do to become a robust social seller on LinkedIn. CEOs, entrepreneurs, business owners, and marketing professionals can benefit from this book. Beginners who want to learn the massive potential of this social media site and experts who want to explore new marketing skills will enjoy immense help.
One who read it writes his review as, “Wow, this book tells you just how to make the most out of your LinkedIn, never realized it was such a powerful marketing tool. Don’t miss it; it’s the best thing you will read to help your business grow.”
9. How to Write a KILLER LinkedIn Profile… And 18 Mistakes to Avoid 14th Edition
by Brenda Bernstein
Rating: 4.4/5
In this 14th edition, the book focuses on writing a killer LinkedIn profile and many new features of this platform and the mistakes to avoid.
The author teaches you how to communicate on LinkedIn and identify the keywords people search for. Learn about mutual connections, voice messaging and location features, consecutive positions layout, photo/video tagging, stickers, and kudos features. Also, learn sharing videos, new job tools, asking for a referral, ‘how to match’ feature, updated instructions of creating a company page, and much more.
A satisfied reader reacts on Amazon, “LinkedIn was new territory for me, so I needed something to guide me, and this is a wonderful book! I spent some days reading it and realized the suggestions and tips while doing so…..”
10. LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling
by Melonie Dodaro
Rating: 4.5/5
You might have heard that LinkedIn is a golden place to generate leads. But if you can’t convert those leads into sales, this book is for you.
The author teaches you a social selling roadmap to generate B2B leads and clients. Learn how to make your LinkedIn profile attract clients, LinkedIn etiquette, best practices, response-pulling messages, content marketing, and credibility and trust. Discover the ways to stay on top in your network, convert cold prospects into clients, and much more.
A book with the tried and proven system!
One of the readers writes on Amazon, “This is a practical book with steps to take to become effective in your day-to-day use of LinkedIn. Many of the ideas I use myself with LinkedIn.”
Top Courses on LinkedIn Marketing
Learn LinkedIn marketing strategy, sales, lead generation, personal branding, and more through video training courses. Master the LinkedIn platform to boost your business growth and profit. Check the top courses from the link below:
LinkedIn Marketing Services
Are you busy? Confused in the middle to get through? Or looking for an expert to ignite your LinkedIn success? There are lots of professionals who can work for you. Maybe a social account manager, content creator, powerful business page creator, content strategist, influential profile designer, etc., is available on a small charge. Click the below link and find any of them on Fiverr:
LinkedIn Marketing Tools
These tools help you to boost your LinkedIn campaigns or to use LinkedIn in other marketing purposes. They are available to buy a lifetime license for a small price. Check them now from the following link:
| View LinkedIn marketing tools on lifetime deals
| Other best LinkedIn tools suggested by Neil Patel
Other best social media marketing books you can read:
| Social media marketing books
| Social media courses
| Sales books
| Books for search engine optimization
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Disclosure: Images, key features, and ratings in this page are from Amazon. The images are properties of Amazon.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
