Google AdWords gets renamed to Google Ads. When selecting these best books on the list, I had to read several books on Google Ads. This list includes the latest books updated recently or published in 2024 and before. They are the best guides that will help you boost your Pay-per-click (PPC) advertising profits this year.
When we fail to achieve the desired business growth through different channels (including SEO), we use Google Ads. But we should have the right skills to use this advertising platform cost-effectively. Using Google Ads isn’t as easy as you might think. So, these top books on Google Ads are here to help you run your PPC campaigns successfully.
You can sell any product or service in 10 minutes after you have Google advertising skills. Google Ads is the world’s most sophisticated advertising program for instant promotion and publicity. These books teach you to be excellent in:
The best Google Ads books listed below teach you the top secrets of Google PPC specialists. View more details of the books from the links provided and read to realize your search engine marketing success in 2024. The books are available in print, eBook, and audiobook editions on Amazon.
by Jason McDonald
Rating: 4.6/5
This book is one of Amazon’s best-selling titles on the topic. The author is also an SEO expert and marketing specialist. From this latest edition, you will learn everything, including RSAs (Responsive Search Ads), Keyword Match Types, AI-based Campaigns, Google Search Networks, Display Networks, Shopping ads, and even YouTube advertising.
After reading the book, you can advertise on Google without losing money. This edition contains worksheets, video tutorials, and free AdWords tools for your PPC advertising success. The best PPC book you shouldn’t miss!
by Perry Marshall, Mike Rhodes & Bryan Todd
Rating: 4.6/5
It has been the most popular and best guide for many years. The latest 6th edition has been revised, expanded, and added new chapters, including Enhanced Campaigns, Google Ads Express, Product Listing Ads, and others.
You’ll find changes in Big Data advertising. With the necessary and specific updates in this edition, now you can plan powerful bidding strategies using Remarketing lists, use new ad extension features, and understand automation capabilities using scripts. With screenshots, examples, and the latest techniques, the bestselling authors teach you how to build an aggressive campaign to increase search engine visibility, to capture clicks, and increase website traffic and sales.
A must-read for all new and existing pay-per-click and online advertisers!
A reader says at Amazon, “Perry Marshall is the beat at teaching marketing and business. This book is so valuable that he can charge so much more for it. This book will help my business take off. Google Ads and Facebook ads should be part of every business and Perry Marshall’s ultimate guides are a must to learn the ropes.”
by Patience Hurlburt-Lawton, Kasim Aslam, and John Moran
Rating: 4.6/5
In this competitive world, this book gives you a strategic guide to succeed in Google advertising. It teaches you the basics of pay-per-click (PPC) advertising and the Google Network through step-by-step tutorials, helpful checklists, and real-life examples.
The book makes you think and understand the importance of Google’s interests, not yours. It teaches you best practices, FAQs, and about how to use the Google Ads platform effectively. Learn to build and manage high-performing PPC campaigns that enhance your business and ROI.
As you might know among authors, Kasim Aslam is the Founder & CEO of Solutions 8. As a digital marketer and strategist, he has been published across multiple networks including CRM Magazine, Search Engine Journal, Social Media Today, Emergent Path, and Explore B2B.
Rachel Miller, CEO of Moolah Marketing, says, “You’ve got to read this book, it is going to be a best-seller.“
by Hassan Imtiazi
Rating: 3.7/5
This guide will teach you to escape from costly mistakes and increase your Google advertising ROI. You’ll learn how to make the most of Google PPC and about display and YouTube ads. The author also teaches you all about Google Analytics and your campaign metrics in it.
A Google ads book with practical campaign optimization along with free and paid tools to improve your campaigns!
by Claire Jarrett
Rating: 4.4/5
In this updated book, Claire Jarrett teaches you how to create a Google Ads account and run advertising campaigns successfully. Learn from several real-life examples and her 14 years of experience in this space.
Her teaching can change you the way in Google advertising and creating a winning PPC strategy. The guide is for those people frustrated with the Google Ads Interface and poor results from their campaigns.
by Andy Splichal
Rating: 4.8/5
If you are an e-commerce retailer or sell on your website, this book is for you. Enter Google Merchant Centre and Shopping Ads. It is complex, but the book helps you create well-optimized Google Shopping campaigns.
It teaches you the insights of Merchant Centre and optimization with best practices. Learn how to optimize your ad campaigns using historical data about keywords, adjusting product bids, mobile bids, location bids, and more. Use Google Smart Shopping and automate your advertising campaigns.
The book provides you with advanced strategies for Google Ads to optimize your account and predict your success with Google Shopping Ads.
by Kirk Williams
Rating: 4.6/5
According to the author, there is no fixed step-by-step strategy when it comes to PPC success. Google and Microsoft Ads change constantly. So, in paid search marketing, you need just the essential aspects. In this book, Kirk covers many topics, including attribution, audience targeting, automated bidding, agency pricing, and more.
Will you quit your current job and start a PPC consultancy? How to improve and grow your PPC account? Here, the author reveals his decade-long experience in boosting profits and revenue with search engine marketing.
One of the Amazon reviews writes, “Kirk’s book is an excellent, birds-eye-view approach to PPC. It’s perfect for any agency owner or freelance specialist out there. I found the business portion of the book my favorite.”
by Bryan Bren
Rating: 3.5/5
Learn to create targeted ads based on keywords, interests, and geolocation. The handbook covers topics on campaign management, lead generation, selling techniques, various definitions and types of campaigns, and more.
You will find valuable lessons on campaign structure, keyword matching, quality score, ad extensions, and optimization. This guide aims to help you master the skills for starting and running your own business.
The author holds degrees in international relations and digital marketing and has become a successful self-publisher of books.
by Ajay Dhunna
Rating: 4.8/5
This book is a good read for beginners, marketing managers, and business owners. Learn to advertise on Google Ads and target the right customers. The author teaches you how to find profitable keywords, write great ads, and research your competitors to outrank and pay less than them for the campaign.
You’ll also learn about costly mistakes to avoid and ways to improve your ROI (Return on Investment). In the book, you’ll find actual templates and worksheets you can download and use.
by Mark Meyerson
Rating: 4.7/5
This book is designed for Google Ads practitioners with foundational knowledge. It focuses on advanced techniques and wisdom gained from over a decade of experience managing campaigns. It provides explanations, examples, and step-by-step instructions for implementing these strategies. The content is organized into modules to enable readers to select and learn techniques relevant to their needs. This guide focuses on the practical application and interpretation of real campaign data.
The author is a digital marketing expert from Sydney with over 10 years of experience in Paid Search and Analytics and the co-founder and head of Search at One Egg agency.
| Top Google Ads video courses
| Best advertising books
| Google Ads services at Fiverr
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Disclosure: Books images, key descriptions, and ratings used in this page are from Amazon. The images are properties of Amazon.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
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View Comments
nice job.
Excellent content. Thank you!
hey, thanks for updating the books list... keep posting !!
Nice book list. It was very helpful for me.
very much helpful for beginners. .
Please define “Advertising Profit Margin” more fully as you are using it here.
The definition implied is that it is the % of Gross Profit (Sales less Cost of Goods) after advertising expense. Is this correct?
In your example of a “30% Advertising Profit Margin” then 70 cents of every dollar of Gross Profit is spent on advertising.
Is this what you are stating?
Is there a recent book for 2015?
Thanks!