Google AdWords gets renamed to Google Ads. When selecting these best books, I had to read several books on Google Ads. This list includes the latest books updated recently or published in 2024 and before. They are the best guides that will help you boost your Pay per Click (PPC) advertising profits this year.
This well-known advertising platform, Google Ads, can help you make a lot of money if you have the right skill. But if running it before you don’t have a complete understanding, you may waste all your hard-earned money.
Using Google Ads isn’t so easy as you might think. But, these top books on Google Ads teach you what to do and what not to do in your PPC marketing campaigns.
Start selling any product or service in 10 minutes with Google advertising. It’s the world’s most sophisticated advertising program for instant promotion and publicity.
When you run an advt campaign, you should be excellent in:
- Conducting a thorough keyword research
- Search and Display Network
- Writing short, compelling ad copy
- Bidding effectively on the keywords to fight competitive ads
- Improving Ad Quality Score
- Using the remarketing features and extensions
- & more.
The best Google Ads books listed below will explain the above topics and teach you the top secrets from Google PPC specialists. View more details of the books at Amazon from the links provided and read to realize your search engine marketing success in 2024. The books are available in print, eBook, and audiobook editions on Amazon.
Best Google Ads Books for 2024
1.Google Ads (AdWords) Workbook (2023)
by Jason McDonald
Rating: 4.5
This book is one of Amazon’s best-selling titles. The author is also an SEO expert and marketing specialist. From this latest edition, you will learn everything, including RSAs (Responsive Search Ads), Keyword Match Types, AI-based Campaigns, Google Search Network, Display Network, Shopping ads, and even YouTube advertising.
After reading the book, you can advertise on Google without losing money. This edition contains worksheets, video tutorials, and free AdWords tools for your PPC advertising success. The best PPC book you should not miss!
2. Ultimate Guide to Google Ads
by Perry Marshall, Mike Rhodes & Bryan Todd
Rating: 4.6/5
It has been the most popular and best guide for many years. The latest 6th edition has arrived with revised, expanded, and added new chapters, including Enhanced Campaigns, Google Ads Express, Product Listing Ads, and others.
You’ll find changes in Big Data advertising. With the necessary and specific updates in this edition, now you can plan powerful bidding strategies using Remarketing lists, use new ad extension features and understand automation capabilities using scripts. With screenshots, examples, and the latest techniques, the bestselling authors teach you how to build an aggressive campaign to increase search engine visibility, capture clicks, and increase website traffic and sales.
A must-read for all new and existing pay-per-click and online advertisers!
A reader says at Amazon, “Perry Marshall is the beat at teaching marketing and business. This book is so valuable that he can charge so much more for it. This book will help my business take off. Google Ads and Facebook ads should be part of every business and Perry Marshall’s ultimate guides are a must to learn the ropes.”
3. You vs. Google: The Very Unauthorized Guide to Google Ads
by Patience Hurlburt-Lawton, Kasim Aslam, and John Moran
Rating: 4.8
In this competitive world, this new book gives you a strategic guide to succeed in Google advertising. It teaches you the basics of pay-per-click (PPC) advertising and the Google Network through step-by-step tutorials, helpful checklists, and real-life examples.
The book makes you think and understand about the importance Google’s interests, not yours. It teaches you best practices, FAQs, and how-tos to use the Google Ads platform effectively. Learn to build and manage high-performing PPC campaigns that enhance your business and ROI.
As you might know among the author, Kasim Aslam is the Founder & CEO of Solutions 8. As a digital marketer and strategist, he has been published across multiple networks including CRM Magazine, Search Engine Journal, Social Media Today, Emergent Path and Explore B2B.
Rachel Miller, CEO Moolah Marketing, says, “You’ve got to read this book, it is going to be a best-seller.“
4. Google Ads (AdWords) in Plain English
by Hassan Imtiazi
Rating: 3.6/5
This guide will teach you to escape from costly mistakes and increase your Google advertising ROI. In this book, you’ll learn how to make the most of Google PPC, display, and YouTube ads. The author also teaches you all about Google Analytics and your campaign metrics from it.
A Google ads book with practical campaign optimization along with free and paid tools to improve your campaigns!
5. Rapid Google Ads Success: And how to achieve it in 7 Simple Steps
by Claire Jarrett
Rating: 4.3/5
In this book, Claire Jarrett teaches you how to create a Google Ads account and run a successful advertising campaign. Learn from several real-life examples and her 14 years of experience in this space.
Her teaching can change you in Google advertising and creating a winning PPC strategy. The guide is for those people frustrated with the Google Ads Interface and poor results from their campaigns.
6. Make Each Click Count Using Google Shopping
by Andy Splichal
Rating: 4.8/5
If you are an e-commerce retailer or sell on your website, this book is for you. Enter Google Merchant Centre and Shopping Ads. It is complex, so the book helps you create well-run, optimized Google Shopping campaigns.
It teaches you the insights of Merchant Centre and optimization with best practices. Learn how to optimize your ad campaigns using historical data about keywords, adjusting product bids, mobile bids, location bids, and more. Use Google Smart Shopping and automate your advertising campaigns.
The book provides you with advanced strategies of Google AdWords to optimize your account and predict your success with Google Shopping Ads.
7. Ponderings of a PPC Professional
by Kirk Williams
Rating: 4.6/5
According to the author, there is no fixed step-by-step strategy when it comes to PPC success. Google and Microsoft Ads change constantly. So, in paid search marketing, you need just the essential aspects. In this book, Kirk covers many subjects, including attribution, audience targeting, automated bidding, agency pricing, and more.
Will you quit your current job and start a PPC consultancy? How to improve and grow your PPC account? Here, the author reveals his decade-long experience to boost profits and revenue with search engine marketing.
One of the Amazon reviews writes, “Kirk’s book is an excellent, birds-eye-view approach to PPC. It’s perfect for any agency owner or freelance specialist out there. I found the business portion of the book my favorite.”
8. Google Compliance Secrets
by Dathen Fairley
Rating: 4.7/5
There is traffic reserved for trustworthy advertisers. Unlock Google Compliance and access that traffic. Whether running your ad campaigns on Google, Facebook, or YouTube, you can get the hidden traffic if you use the secrets of policy compliance discussed in this book.
If you are not compliant, your Quality Scores will reduce, resulting in missing out on robust premium traffic. The author delivers the secrets that never get your website banned and crush your competition in this guide.
Learn to achieve 10/10 search quality scores to raise your ad rankings and make your website Google compliant, not to kill conversions. Discover four site design secrets to avoid policy violations, writing content that doesn’t mislead Claims Policy, making money with affiliate marketing on the side Google will love, and more.
Also, learn how to reinstate if you got suspended or disapproved and return in Google’s Good Graces.
A satisfied reader says at Amazon, “This book is a must-read for anyone who wants to run ads on Google, from small business owners to big companies. Everything is explained so clearly and is easy to read and understand. I appreciate all the helpful tips and tools provided by the author, together with his own experience of getting banned by Google and how he found a solution. ……”
9.Google Ads Step-By-Step: Your step-by-step guide to generating leads through Google
by Bryan Bren
Rating: 5.0/5
Learn to create targeted ads based on keywords, interests, and geolocation. The handbook covers topics on campaign management, lead generation, selling techniques, various definitions and types of campaigns, and more.
You will find valuable lessons on campaign structure, keyword matching, quality score, ad extensions, and optimization. This guide aims to help you master the skills for starting and running your own business.
The author holds degrees in international relations and digital marketing, and has become a successful self-publisher of books.
10. How To Win Customers With Google Ads
by Ajay Dhunna
Rating: 4.9/5
This book is a good read for beginners, marketing managers, and business owners. Learn to advertise on Google Ads and target the right customers. The author teaches you how to find profitable keywords, write great ads, and research your competitors to outrank and pay less than them for the campaign.
You’ll also learn about costly mistakes to avoid and ways to improve your ROI (Return on Investment). In the book, you’ll find actual templates and worksheets you can download and use.
11.The Beginner’s Guide To Google Ads
by Anya Gildner
Rating: 4.4/5
Anya Gildner’s book is a follow-up to the acclaimed 2018 Beginner’s Guide To PPC. In this book, you will find an expanded and updated introduction to pay-per-click advertising. It covers topics such as keyword research, Google Ads campaign building, conversion optimization, analytics, management and optimization of Google Ads. You will also find about the automation and future of PPC advertising.
The author co-founded Discosloth, a paid search and search optimization company in 2017. The company has worked with clients such as Volvo and AirTreks and has been featured in prominent media outlets.
Other best courses and books
| Top Google Ads video courses
| Best advertising books
| Put paid advertising to work (article)
PPC Advertising Tools
Google Ads and Bing Ads are the most sophisticated tools. But they are not perfect in some ways as you want. For better performance and analysis of your Google ads campaigns and other social media ad campaigns, you can use these tools additionally:
| Best PPC tools for marketers
| Cheap lifetime deals on PPC advertising tools
Google Ads Expert Services
You can hire an expert for PPC advertising. Such a service can help to manage your campaigns cost-effectively for you. Try their services if you needs an expert to do the work or optimize your campaigns:
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Disclosure: Books images, key descriptions, and ratings used in this page are from Amazon. The images are properties of Amazon.
Ibochouba Singh is a content writer and reviewer with a passion for writing about digital marketing and tech gadgets, including software tools and new tech gadgets. He has over 15 years of experience writing for several consumers and clients, including tech startups, marketing agencies, and software companies. He is writing many articles and product reviews for many websites, including nigcworld.com, buywin.in, medium.com, and quora.com.
nice job.
Excellent content. Thank you!
hey, thanks for updating the books list… keep posting !!
Nice book list. It was very helpful for me.
very much helpful for beginners. .
Please define “Advertising Profit Margin” more fully as you are using it here.
The definition implied is that it is the % of Gross Profit (Sales less Cost of Goods) after advertising expense. Is this correct?
In your example of a “30% Advertising Profit Margin” then 70 cents of every dollar of Gross Profit is spent on advertising.
Is this what you are stating?
Is there a recent book for 2015?
Thanks!